PERCEPTION

WE DONT SEE THINGS AS THEY ARE, WE SEE THINGS AS WE ARE.

Meaning
The process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.

Identifying the process through which we interpret and organize sensory information to produce our conscious experience of objects and object relationship.

The process of receiving information about and making sense of the world around us. It involves deciding which information to notice, how to categorize this information and how to interpret it within the framework of existing knowledge.

The Perceptual Process

Organizing Figure Background , Perceptual Grouping ( similarity, proximity, closure, continuity)

Receiving Stimuli (External & Internal)

Selecting Stimuli External factors : Nature,

Location, Size, contrast, Movement, repetition, similarity Internal factors : Learning, needs, age, Interest,

Response Interpreting Attribution ,Stereotyping, Halo Effect, Projection Covert: Attitudes , Motivation, Feeling Overt: Behavior

Factors Influencing Perception:

Factors in the situation Time Work Setting Social Setting

Factors in the perceiver Attitudes Motives Interests Experience Expectations

Perception

Factors in the Target Novelty Motion Sounds Size Background Proximity Similarity

Different Persons Different Perceptions

Selective Attention Selective Distortion Selective Retention

Person Perception
Making Judgments About Others

Attribution Theory Shortcuts in Judging Others

Attribution Theory
Observation Interpretation H Distictinctiveness L H Individual behavior Consensus L Internal Attribution of cause

External Internal External

H Consistency
H high L- Low

Internal External

Shortcuts in Judging Others:

Selective Perception Halo Effect Contrast Effects Projection Stereotyping

Specific Applications in Organizations:

Employment Interview

Performance Expectations

Performance Evaluation

Employee Effort

Managing the Perception Process

Have a high level of self-awareness Seek information from various sources Be empathetic Influence perceptions of other people Avoid common perceptual distortions Avoid inappropriate attributions Diversity management programmes Know yourself

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References
http://en.wikipedia.org/wiki/Perception http://www.scribd.com/search?cat=redesign&q=perception&x =0&y=0 http://www.authorstream.com/Presentation/aSGuest11167141019-perception-education-ppt-powerpoint/ www.pages.drexel.edu/~aam45/Perception.ppt www.mrviau.com/powerpoints/perception.ppt

THANK YOU