A STUDY ON THE SALES PROMOTION TECHNIQUES IN K.M KNITWEAR UNIT.

1. Name: 2. Age : < 25 25 to 30 30 to 35 >35 3. Gender: Male Female 4. Marital Status: Married Unmarried 5. Educational Level: Schooling Diploma UG PG Others 6. Occupation: Student Business Employee 7. Income Level: < 10000 10000 to 15000 15000 to 20000 >20000 8. What are the garment items available in the K.M Knitwear unit? Mens wear Ladies wear Kids wear All the above 10. Which type of garment items is mostly preferred by the customers? Mens wear Ladies wear Kids wear All the above 11. Is there any influence of advertisement on the preference of garment items by the customers? Yes No 12. What are all the factors that affect the preference of customers? Price Service Advertisement Quality Availability 13. What is the turnover of the company? <5,00,000 5,00,000 to 20,00,000 20,00,000 to 50,00,000 >50, 00,000 14. What is your opinion about the demands for the K.M Knitwear Unit? Products? Excellent Good Average Bad V.Bad 15. What do you feel about the price of garment in K.M Knitwear showroom? V.High High Moderate Low V.Low 16. What is the main method of sales? Wholesale Retail Both 17. What is the better media for sales? TV radio newspaper magazine others

18. What are the types of sales promotion provided by the K.M Knitwear? Advertisement Cash Discount Credit Sales Seasonal Offers Others 19. How much amount is spending for the sales promotion p.a.? <25,000 25,000 to 50,000 50,000 to 75,000 20. Which sales promotion is preferable by customers? Advertisement Cash Discount Credit Sales Others 21. Do you want to change /Increase the current sales promotion? Yes No 22. If yes, in which area do you want to change /increase the sales promotion? Advertisement Cash Discount Credit Sales Seasonal Offer Others 23. What are the prevailing sales promotion activities of K.M Knitwear unit? H.Satisfied Satisfied No Idea Dissatisfied H.Dissatisfied 24. Do you think the above sales promotion activities will help to increase the customers and their needs? Yes No Maybe 25. Do you prefer any other change / increase in its sales promotion activities? Yes No 26. If yes, give me your suggestions:

>75,000 Seasonal Offers