University of Bohol

College of Business and Accountancy

Maria Clara Street, Tagbilaran City

Name: Cheenee Peligro Date: March 2, 2020

Course: CBA

STYLERIGHTS

MARKETING PLAN

Executive Summary

Stylerights will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel &
accessories for women. Stylerights is a business that designs markets and sells apparel
merchandise. This includes clothing, such as pants, shirts, dresses and skirts, as well as
accessories, such as gloves, socks, jewelry and undergarments. You don't have a designer all
you need is to browse our website and choose the outfit that fits you and for the occasion.
Stylerights offer clothing which is for all occasions at an affordable price.

Situation Analysis

Stylerights is jn the business of selling a mixture of preloved, brand new clothes and accessories
for women. Stylerights just recently start its business and it is not yet known in the market thats
why we aim to gain attention from the people.

I. Product/Services

Stylerights will carry Ready-to-Wear (RITW) designer diffusion lines and casual/contemporary
apparel, pre-loves & accessories for women.
II. SWOT Analysis

Strengths Weaknesses

★ The clothes are often considered to be ★ Limited production for certain items
collectors items and of high importance
★Just a newly open business.
★ Always trying to meet the changing
demands and keeping in line with todays
adventurous attitude

Opportunities Threats

★ Online Retail and E commerce is gaining ★ Consumer switching is on a high

large amount of importance
★ Competitors who have much more global
presence.

III. Key Result Areas

1. Increase marketing reach of not less than 500 people.

2. Reach sales of not less than Php 500.

IV. Alternatives

 Page boosting
 Invitation of friends
 Facebook/ messenger sharing
 Blog
V. Critical Success Factor

Criteria Maximum Rate

A. Effective advertising 35%

B. Increase market share 30%

C. Low cost 25%

D. Monitor customer needs and future needs 10%

Overall maximum rate 100%

VI. Evaluation

Alternatives Critical success factors

A.(35%) B. (30%) C. (25%) D. (10%))

Blogging 35% 25% 20% 10%

Paid advertising 35% 30% 10% 12%

Incorporate 35% 25% 15% 10%

visaul marketing

Use social media 35% 30% 25% 15%

VII. Recommendation

It is recommended to utilized the use of social media (like facebook, messenger,

youtibe ,etc.) in achieving the key result areas. Of all the alternatives, the use of social media
can incurred lesser cost compared to other alternatives and it is also effective to use for
advertising.

VIII. Implementation

1. Specific courses of action

2. Create page using the facebook platform

3. Do facebook boosting

4. Increase engagement through posting varried wise content

5. Increase interraction with the customers thru chatting and comments

6. Increase effort in promoting the page through sharing