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    Desi Ekawati
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    This document contains figures and diagrams related to marketing concepts including mutually beneficial exchanges, the components and context of market orientation, different marketing approaches, organizational stakeholders, marketing and performance outcomes, product and process improvement, and the role of marketing in an organization.

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    This document contains figures and diagrams related to marketing concepts including mutually beneficial exchanges, the components and context of market orientation, different marketing approaches, organizational stakeholders, marketing and performance outcomes, product and process improvement, and the role of marketing in an organization.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    11 views4 pages

    Bag An

    Uploaded by

    Desi Ekawati
    This document contains figures and diagrams related to marketing concepts including mutually beneficial exchanges, the components and context of market orientation, different marketing approaches, organizational stakeholders, marketing and performance outcomes, product and process improvement, and the role of marketing in an organization.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Figure 1.

    1 Mutually beneficial exchanges (Pertukaran yang saling menguntungkan)

    Figure 1.2 Component and context of market orientation

    Figure 1.3 Marketing approaches

    Figure 1.4 Organisational stakeholders

    Figure 1.5 Marketing and performance outcomes

    Figure 1.6 Product and process improvement

    Figure 1.7 The role of marketing in the organisation

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