PUBLIC RELATIONS COMMUNICATION

Made by Jaspreet kaur Roll no-29 Sy.B.M.S

INTRO DUCTION
Communication is the rocess y which information is transmitted etween individuals and organization so that an understanding res onse results Communication is an exchange of facts,ideas,opinions or emotions y two or more persons

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IMPORTANCE OF COMMUNICATION IN PUBLIC RELATIONS New s ills are developed for resolving interpersonal
conflicts. Creation of active and accurate listening habits The interviewing and consulting techniques are improved Willingness to participate in group activities Important factor for promotion. The better understanding of management and employees.

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OBJECTIVE OF COMMUNICATION
Information Advice Order uggestion Persuasion Education Warning aising morale Motivation

THE SEVEN CS OF COMMUNICATION

Credibility Clarity Content Channels Context Capability Continuity and consistency

METHODS OF COMMUNICATION
1)Verbal communication-oral and written a) Oral- when communication takes place with the help of spoken words, it is called oral communication b) Written- written communication is in the form of letters, circulars, memos, reports, forms and questionnaires etc.

2)FACE TO FACE COMMUNICATION

Face to face communication means person to person communication at one place. it is necessary to separate face to face communication from oral communication becoz there are occasions and situations when oral communication is not face to face.

3) NON-VERBAL COMMUNICATION
Facial Expressions ody Language Gestures Graphics ign Maps Charts posters

4) MEDIA AND MODES

Telephone Telegraph Mail Fax Telax Posters computers

BASIC PRINCIPLE OF EFFECTIVE COMMUNICATION

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Communicate for a purpose Compose your message with care Compose your message in order to attract attention Remove all barriers to effective communication Study the receiver of your message Select your medium with care Act promptly on receiving response

HONEST COMMUNICATION AND PR

Honest communication is one of the essential quality of public relations professional as it binds together in the family, community and in societ.

THANK YOU