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  • Product Life Cycle

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    gulzar
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    A product progresses through stages from launch to growth, maturity, and decline over time, known as the product life cycle. As a product moves through this cycle, the marketing situation changes in ways that impact the optimal marketing strategy and mix. The product life cycle describes how a new product grows over time and eventually declines.

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    A product progresses through stages from launch to growth, maturity, and decline over time, known as the product life cycle. As a product moves through this cycle, the marketing situation changes in ways that impact the optimal marketing strategy and mix. The product life cycle describes how a new product grows over time and eventually declines.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    12 views4 pages

    Product Life Cycle

    Uploaded by

    gulzar
    A product progresses through stages from launch to growth, maturity, and decline over time, known as the product life cycle. As a product moves through this cycle, the marketing situation changes in ways that impact the optimal marketing strategy and mix. The product life cycle describes how a new product grows over time and eventually declines.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    PRODUCT LIFE CYCLE

    A new product progresses through a sequence of stages from launch to growth,maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix.

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