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ICE CREAM INDUSTRY

INDUSTRY OVERVIEW

More than 50,000 ice cream makers in India where the majority is producing in their own house and small factories and covering the villages of India which constitutes to 65% of the population of India Major players working in the cities are around 15 to 20 which are recognised as major brands in India
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Major Players

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Market Share

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Demand of ice creams

The demand for ice creams is in a changing trend today. People in the cities are moving towards the international brands more and the major share holders of the market i.e amul and kwality walls are reducing the share. The demand is highly elastic and a slight change in the price of the product leads to brand 4/21/12

Case study
1. Suppose that we are in the middle of the heat of summer. How this event affects the ice cream market??

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2.Suppose that the sugar production fell short, and that there has been an increase in sugar prices. How this event affects the ice cream market?

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When both the cases occur togather!!

a) If the demand increases significantly
and supply has only a small decline, then the equilibrium quantity increases.

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b) ) If the demand slightly

increases and supply significantly decreases, equilibrium quantity decreases too.

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Market type

The major characteristics of monopolistic competition (MC): Product differentiation Many firms Free entry and exit in the long run Independent decision making Market Power

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Short Run

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Long Run

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Group Members

Abhishek Gupta Ankur Behl Anish Parakh Ankish Gupta Avinash Wanvari 16 Jai Khandelwal Jayesh Thakkar 4/21/12

01 09 05 06

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Cheerzzz.!$!$!
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