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December 2006

Shaheed Sukhdev College of Page 2 Page 3 Page 4


Business Studies, From Editor’s Desk Rock through the Corporate Interview
University of Delhi, Alumni Interview AgesBook Review Finalyst
And Justice for All Some Change is Due

If you can find a path with no obstacles, it probably doesn’t lead anywhere.. - Frank A. Clark
WHATS NEW “FROM STUDENTS TO PROFESSIONALS”
E Career Development Tuck in your shirts, set your hair neat,
polish your boots and get on your feet!
Cell (CDC) formed. You're about to enter a room no less
formidable than a battlefield. And a
E First season of battle it is in its utmost forms. You'll
have to beat your peers, beat the
Campus recruitment myriad of questions thrown to your
face, beat the reckless throbbing of
began on 18th Dec ‘06 nerves and beat the anxiety of an
unpredictable decision. You all know
what I'm talking about- Its placement
with companies like time people and this year, it promises
a great deal- visits by top notch
Inductis, Future First, companies, great packages and
above all dream jobs! And it is just the
AT Kearney, Mckensy beginning.
Knowledge Center, The first session of placement has just
been announced formally and
Grail, WNS, etc. companies like Mckinsey Knowledge
Center, Future First and Deloitte have
E Second season of already recruited more than 20 of our
bright young prodigies. Of these, 7
placements to be held students, selected by Future First,
have been offered a whooping Rs .6.1
in January. Lakhs! All the companies have been
given time slots according to the dedicated placement team. final offer from the second company,
E Preparation of college Ratings given by the students. This he/she by default, looses the first
facilitates a perfect match between Other companies in line for the first offer. So goes without saying, one
fest ‘Crescendo’ are the companies and the cream of CBS. season are Inductis, Grail, Jaypee has to use this strategy wisely
Capital, Corporate Executive Board, because it has its cons as well. As
underway. Fest is This year, the recruitment process Axis, Hewitt, Synovate, WNS…the list mentioned earlier, in case one gets
has become more stringent with the goes on. Knowing precisely just what an offer from the second company,
scheduled on 18th selection process incorporating a each of them is looking for would the first offer stands cancelled. As a
general aptitude test, besides other mean cracking the jackpot. However, result, some offers go waste, which
and 19th January ‘07 tests in the form of case studies, a mix of the right kind of aptitude and will be unfortunate for students who
group discussions, business plans attitude, good verbal and written skills could have taken the offer and
at Ficci Auditorium. and essays. Proficiency in English is with a pinch of general awareness is stayed with it instead. The
serving as an elimination juncture for what desired (utopia?). companies will also carry a bad
E Two weeks Winter most of the big companies, who are impression as a result of the
holding multiple rounds of interviews With an inclination towards financial aftermath, when recruits don't turn
vacations starting to test communication and job related awareness one can easily hit Bull's- up.
skills. Does it seem like they are eye and score an edge over others
from 22nd Dec. ‘07 a s k i n g f o r t o o m u c h ? We l l ,
considering the pay packets...not
since most of the companies are
offering the position of Research All said and done, it is heartening to
and college will re- really! Analyst, with the exception of a couple see the efforts being put towards
of trading companies, that is. campus recruitment, and the
open on 8th January It is very important to acknowledge
and commend the efforts of the
And here's what's new this time. incredible response being shown
Unlike the previous years when one thereof.
‘07. Career Development Center, which
has done an outstanding job at
was barred from sitting for another So keep you spirits up and your
company if one had an offer in hand, hopes soaring high- confidence
E Wish you all a Merry keeping all the students well informed this year, one can sit for an additional certainly pays off.
and up to date with the developments. company. The plus one facility is And for those who did not get any
Scheduling and organizing placement
Christmas and a processes and organizing formal PPT
aimed at expanding the opportunities offers in the first season, remember-
given to a student, though in a limited the second placement season ain't
presentations by Company
Happy New Year form representatives have been some of
way. And once a student uses and too far away.
Yoshit Bamba
exhausts his/her trump and gets a
the things made possible by the
Editorial Board. BBS-IIIF

STUDENT’S SPEAK ON PLACEMENT


One thing that sets CBS You always experience Establishment of CDC has
apart is its eager beaver something new & unique at given a new face to the
students, ready to take on CBS and that is what CDC placement seasons. 25
initiative to make things has brought this time. Getting companies coming to the
better around them. The along with the placement college for placement, with
same zest is being exhibited work is not a cake walk, but a satisfactory job profile and
when it's needed the most- in lot of the tension that could hefty pay packages, clearly
the placement season. With have mounted on us was met shows the hard work put in by
a little help from the college by the CDC team. A well college students and faculty
administration, alumni and organized, impartial & members in giving CBS a
faculty the students are openness to receive special identity in corporate
gung-ho about organizing the feedbacks is worth world. I hope this is just a
placement rounds. mentioning. The 1+1 strategy beginning to an unending
Unprecedented, if I may say has proved highly beneficial road to success at CBS.
so. All the best!" for the average students.
- Vinayak Bansal, BBS 2A
- Yavnika Khanna, Alumni - Vinit Saraogi, BBS 3-F
(Batch of 2006)
CBSight EB2006 12/06
From ALUMNI INTERVIEW
Editor’s Desk
For this edition, our main focus has been
Mr. Naresh Priyadarshini
on the placements. While all of us third Each organisation is judged by the quality of the product it
years' are consumed in preparing produces. What make CBS special are its alumni. Lets meet one
resumes, comparing companies and of our very distinguished alumni, Mr. Naresh Priyadarshi. After
their packages, and of course, getting completing BBS (Marketing) in 1991, he began his corporate
the formal wear ironed, I take a few career in steel industry. Later, he went for PGDBM (1995-97) from
moments from all the madness to IIM-A. He is presently working as the Business Group Director &
retrospect… Head of Business Consulting in Synovate Business Consulting.
That's when it hits me… Whoa! We're in CBSight Correspondent interviewed him through e-mail.
the third year now, worrying about Excerpts:
career and MBA. When did this happen? What role has CBS played in taken as soon as possible: between an MBA pass out and a
When did we cross the line from shaping your career? CBS graduate?
careless banter to serious ! Inviting guest faculties,
conversations about sustaining in jobs? CBS helped me to understand especially out of the alumni Yes, there is a significant
Our greatest worry was not meeting the the concepts of management, network. difference. MBA from a good
minimum attendance requirement, or finance and marketing, which in institute equips a student with
having to miss a movie because there turn facilitated me to handle my ! Reviewing the course certain depths in a lot of areas
happened to be a test coinciding with the first job very well. The material and teaching pedagogy and aspects of life. At the BBS /
show timing! And all the apprehension foundation years at CBS gave through inputs from industry. BBA level, the students still need
we felt on our first day at college could me a good start. to attain some maturity and
not have been two years ago…surely, it !Making a provision for at least
industry understanding.
wasn't THAT far back? Can you recollect any of your four months' interaction with
goof-ups in CBS? industry, besides the two What improvements you
We are always told that time flies and I
months' summer training suggest CBS should undertake
could not feel it more strongly than at this
moment. Yes, time changes. And with it
None that I can recollect. to make itself a world class
What support do you, as an
change our attitudes, our outlook and institute?
According to your experience, alumnus, aspire to get from your
perspectives, and most importantly, our
what a typical CBSite lacks in? alma mater? More than the college, the
relationships. As I look around at the
people with whom I have made this alumni need to make a lot of
First of all, let us not label the To get, or to give the support? If it
journey through a very important phase efforts to make their alma mater
students of CBS as “typical is “to get”, then, meeting with
in our lives,have spent virtually every a great institute. An institute
CBSites”. Almost every student faculty; if it is “to give”, then, to
minute of the three years with, I cannot does not mean just a college or a
who joins CBS has certain provide inputs on course
help but feel a sense of pride at how far place of higher learning; it
strengths and edge over others contents, guest lectures,
we have come and how much we have means a place which has brand
which have made her / him to interaction with students.
changed, for the better. With this sense equity sustainable over ages,
clear the admission process.
of pride comes a feeling of gratitude Your comments on CBS still not and legacy to make one proud
Please do not think that the
towards our Alma Mater and its being known to the masses in of. I think CBS is making
foundation- our teachers, for having
students are lacking something
spite of being one of the top attempts to make its position
given us so much- knowledge, affection, a better way would be to see the
colleges of DU… stronger, and alumni can help
and three years of unforgettable areas in which they need to
through providing them with new
memories. accentuate their competencies
While on one hand there should ideas, and through sharing their
further. These would include
“Every new beginning comes from some be proper promotion campaigns experiences of the world.
analytical thinking, written and
other beginning's end”. Thus, while we and communications, on the
oral communication skills and Your Message to all current
feel sad on leaving behind this other, the way CBS alumni
quantitative abilities. CBSites…
wonderful time of our lives, we prepare would project themselves to the
ourselves to move into the next phase What steps can CBS undertake world should make a lot of
Think positive, and win over all
with ambition, zeal and a determination to boost industry interaction? difference.
to shine.
hurdles.
The following steps should be Do you see any difference
- Editor

...And Justice for All The Editorial Board


S addam Hussein, a few
weeks ago, was
sentenced to death.
The list of his crimes being
are those who come into the
lime light and take their
stance only when some
hanging is imminent, for
Chief Patron
Dr. Sanjay Goyal
endless. All of us have heard example Dhananjay Kumar,
of these crimes, and it should who was hanged for the rape (Principal)
be clear even to the meanest and murder of a minor girl,
intelligence, that the only and more recently, the case
punishment for these crimes of Afzal Guru, the Teacher Co-ordinator
is death.
mastermind of the parliament Ms. Anuja Mathur
Now, begins the debate, attack.
where those in favor of the
The reason these people
death penalty, and those
give, is that capital
Editor
against it, stand up and state
their case. punishment is inhuman. It Ms. Shweta Kakkar
must be noted, that these are
I, for one, am strongly for the the very same people who
death penalty, and as far as so in future.
cheer the loudest and clap
Email
I'm concerned, there is no But would this be the case if cbsight@gmail.com
the hardest when Lord Ram
case for those against it. punishments were lax for
kills, Ravan during Dusshera
When a person takes crimes? If the traffic
another's life, intentionally policeman merely This shows that deep within Note: This newsletter is for private
that is (Navjot Sidhu reprimanded us verbally, every human, and therefore
jumping a traffic light would in society as a whole, there circulation only in Shaheed Sukhdev
excused), it becomes
necessary for him to be be easier. does exist a sentiment that College of Business Studies,
the severity of punishment
punished in kind, not only as a Then there is the question of
must equal the severity of the
University of Delhi.
punishment for his crimes, those who oppose capital
but also to set a deterrent for crime.
punishment in the name of
others who may think of doing justice. Most of these people, By Staff Reporter
ROCK THROUGH THE AGES
'One good thing about History of Rock- Elvis “The screaming, crying & fainting In the late 1970s, Australia taking inspiration from Floyd,
music, when it hits you (you King” Presley with his 'Blue at their very sight! Bob Dylan jumped onto the bandwagon REM & the likes. Mid 90s
feel no….) feel no pain Suede Shoes', 'Love me infused his bit, voicing the of rock & gave rock one of its saw alternative rock, with
Hit me with music Tender', “Thank you…thank anti- war sentiments of the most amazing bands (yes I'm bands like GreenDay, RHCP,
now…..……………………… you very much” & “Elvis has people with 'Blowin' in the biased!) till date 'INXS' Foo Fighters, Creed, Blink
………………….., brutalize left the building” , Buddy Wind' and 'The times they though it just isn't the same 182, Rage Against the
me' Holly & Johnny Cash. are a-changing'. Towards the without Michael Hutchence. Machine & Alanis Morissette
- Bob Marley end of the 60s a new subtype ruling the rock scene. Nu-
1960s USA witnessed the of rock was emerging- Rock diversified in the 80s- metal as a sub genre was
emergence of 'Surf Rock'- 'Psychedelic'- the gods of hard rock, glam metal & also beginning to take
Not exactly the perfect
major artists being the which were undoubtedly instrumental- Van Halen, precedence- KoRn, Linkin
opening for an article which
Surfaris & The Beach Boys, Pink Floyd. Another jewel of Queen, Bruce Springsteen, Park, Disturbed, Deftones.
is “supposed” to be based on
complete with their white a band which begs to be AC/DC, Motley Crue,
rock but hell! Just had to fit
mentioned is 'The Doors' Aerosmith, Def Leppard & Of the 2000s gen- rock sadly
this one quote somewhere
which though composed one of the biggest bands till looks to be on a decline, with
in this article!!
some great music, survived date, U2, ushered in an era pop, R&B & Hip Hop artists
for only a few years, losing its of widely popular, high taking precedence in the
So….putting aside my position & charm with the energy rock…..And then USA. The definition of 2000s
idiosyncrasies….I get onto death of its frontman Jim came Guns & Roses, rock though, undoubtedly is
cover one of the most Morrison(All HAIL Jimmy undoubtedly the most C o l d p l a y, b u t n e v e r
extensive & one of my boi!!) in 1971. popular & famous band of undermining the contribution
personal fav topics ' Rock Gawwwwwdddd…..this this era with its infamous of the other band members!
through the Ages'. decade just REFUSES to 'Appetite for Destruction'
come to an end!!! (Pun intended)! Instrumental The influence of rock has
Rock, a popular form of rock became popular like been widespread, changing
music, emerged mainly in At the turn of the decade, music greats like Joe societies' attitudes towards
the 1950s in USA. Over the more Brit bands started Satriani, Steve Vai & Eric
trousers & candy striped fashion, sex & sexuality, &
decades though, it has had a gaining popularity, giving Johnson spearheading this
shirts (!!)….crooning use of drugs & alcohol.
widespread reach, & birth to more guitar driven sub genre.
'California Dreaming'. Their
become an international acts & heavy metal- Led
hits made them stars in the So…after imparting much
cultural phenomenon. Rock Zeppelin, Cream, Animals,
USA & other countries, but The 90s saw the rise of the gyaan….I'm gonna sign off
has evolved into a multitude Deep Purple, Black Sabbath
their status was challenged grunge form- most famous of by saying 'Keep On Rocking
of varying styles having & the like.
by a group emerging in which, of course, was in the Free World!!'
highly justifiable popularity.
Britain- The Beatles, defined Alongside, another form, the Nirvan, crooning….Well,
Cheers!!! \m/ \m/ \m/!!!
by John Lennon & his Disco, was flourishing, the Whatever, NEVERMIND!
It began as a modest enough omnipresent sunglasses, (at kings of which were 'The Bee Other bands like Pearl Jam,
genre of music, dominated the risk of sounding too Gees' whose music for the Alice in Chains, BY Staff Reporter
mainly by African Americans- girly)- Paul McCartney with movie 'Saturday Night Fever' Soundgarden ruled the rock
Chuck Berry, Bo Diddley. By his cherubic schoolboy marked the pinnacle of this scene in USA. Britain
the mid 50s it began gaining looks, weird hairstyles, 'Love era. Other associated names launched a 60s revival with
importance with the entry of me do', 'I want to hold your were Queen, The Rolling its Britpop- Suede, Oasis,
artists who were to define the hand' & an entourage of girls Stones, Rod Stewart….et al. Radiohead, The Verve,

“Some Change is Due” BOOK REVIEW - ENGLISH AUGUST


Survey was conducted by the When I look back now, the English, August written by even the
editorial team with a sample set of discussions over tea or Maggi UPAMANYU CHATTERJEE. slenderes
170 respondents across B.B.S., seemed to last for ever… covering This is the the story of Agastya t a r e
B.F.I.A. and B.Sc., on the likes, every topic under the sun. Or (named after an obscure character individual
dislikes and attitudes of the students sometimes, you could just sit there from the Ramayana), who is known as s, not
August or, as a result of his fondness caricature
towards the canteen. quiet, and enjoy the daily special
for the language, as English. Having s or types.
(usually chhole chawal). In the
! Is the variety of food joined the Indian Administrative
canteen, you discovered college
satisfactory? Y: 0% N:96.4% Service, he leaves his friends and the
students you never would have English,
Cant say: comforts of New Delhi for six months
talked to in the building. August
! 3.6% Is the canteen clean and training in the central Indian town of presents
But that canteen is no more. We have Madna, reputed to be the hottest
hygienic? Y=0% N:97.6% Cant a n
a soulless enclosure with empty place in India. He survives by keeping unflatterin
say :
refrigerators, empty vessels and his distance from his job, finding new g portrait
! 2.4% Is the service up to the consequently, empty chairs. The friends, and spending a good deal of of the Indian government in action.
mark ? Y=17.3% N=68.4 Cant reasons are many… The his time stoned. August's own approach punctuates
say=14.3 organization in charge of the canteen In Madna there are bureaucrats and apathy and dilatory attention to duty
! (Some of the respondents said does not have a regular situation their wives, other professionals, a with episodes of activity, notably an
analysis of the functioning issues. visiting Westerner; revealed through effort to bring water to a deprived
that the service was friendly, but
Further, the process for change in the correspondence are aspects of village which brings him into contact
not quick.) August's New Delhi friends with violent Naxalites.
canteen management is a slow and
! Are their enough seats, fans and (Westernised urban youth) and Chatterjee's writing is most notable,
complicated on. But change is
lights? Y=.6% N=98.2% Bengali family (some of them however, for its humour. It has some
inevitable, and I can see, through the
CS=1.2% religiously orthodox). August has a dark elements and maintains a certain
haze of the time to come, the canteen razor-sharp eye, capable of
abuzz with activity… people eating , seriousness, but the overall mood is
The first day when I entered the penetrating vivisection of those light-hearted and individual
college canteen, I clearly remember talking, laughing…enjoying! Maybe around him — perhaps an implausible
that we had our first informal one day we'll see that come true. And trait in someone so young. episodes and pieces of dialogue are
orientation session (read ra**ing) in as i walk out finishing this article, Chatterjee's characters make up a hilarious. Chatterjee has an unerring
forgetting to pay, the canteen woman mosaic of several middle strata of touch and perfect balance,
the canteen, which was a hub of
Indian society, with glimpses of faults maintaining continuous comic
activity when we were in the first shouts behind me - “Some change is
along language, class and culture entertainment without ever
year. I think nobody can forget the due!!!”.
lines and of divisions between descending into farce.
hustle bustle, the fight for places to sit By Staff Reporter
and between rural and urban — but By Staff Reporter
and the start of break,
CORPORATE INTERVIEW - Mr. Rajender Sehgal
my contemporaries. communication gaps. academics and the recommend- going for an
In retrospect, I feel that I Constant Learning - Learning percentage score in MBA immediately after
always endeavored to never stops in life and you shaping one's career? graduation or gaining work
develop an all round keep on learning from your I shall be wrong if I say that experience and then
personality which helped me seniors, peers and juniors. In they are not at all important. pursuing MBA?
in being versatile. life I have also learnt from 15 minutes of interview may It is a debatable question and
peons in my office. You must not be sufficient to judge the has pros and cons on both
How do you feel standing at keep on upgrading your skills intellect of the candidate and sides. Without getting into the
such a high position in the to be in line with time. therefore the academic controversy, I would advocate
corporate ladder? Flexibility You must never be performance does provide an to go for MBA after graduation
It feels nice to have been rigid in your decisions and indication of the capabilities and then start working in case
recognized professionally but never try to be adamant if a and personality of the one is inclined to go for the
one tends to develop a part of you tells that you have candidate. The importance of same. After working one can
different attitude after rising to erred. Acknowledge and academics however does not always go for short duration
Name: Rajender Sehgal a particular level. Your amend to build up confidence go very far once one starts executive programmes for
contribution to your with your team members. working. upgrading knowledge. I have
Designation: Executive profession and society start Can do attitude You must They are however far less seen many cases where after
Vice President, becoming more relevant and have confidence to have a important than the mental starting work, many students
Head Corporate Banking you try more towards self can do attitude. The attitude one builds up by are not able to rejoin college
North and East. actualization than being in the POSITIVENESS is infectious experimenting with various later.
race of simply rising for and builds up motivation. facets of life which help in
Organization:HDFC Bank material benefits. Having AND A PROPENSITY TO building overall personality. Your message to the
Ltd. risen in an organization, one WORK HARD. The success in career students of CBS.
is able to empathize better thereafter is totally dependent
Qualification: B.Sc., M.B.A., As a recruiter, what do you
with all the ranks and is able to on one's understanding of the You all belong to one of the
CAIIB. look for in a prospective
appreciate the contribution of attitudinal skills required to most premier management
every level without which it is recruit for your company? produce results in the colleges in the country. You
What was your attitude I look for a person who is sure
towards life in general not possible to build or run a profession selected and have worked hard to get
winning team or an what he wants to do and has there. Whatever I know of the
during your college days? ensuring delivery.
organization. an honest attitude towards institutes and the students I
Though I was academically
things in life than a put-on. In the present job market, have met, my impression is
very strong and used to be a
In the Indian Corporate There are ample what are the job prospects that the students are
u n i v e r s i t y t o p p e r, b u t
scenario, what, according opportunities in any for fresh management confident and there are
ironically my attitude was
to you are the qualities that organization to learn and graduates? homogenous groups with a
quite casual and I was never
one needs to sustain and acquire skills on the job if the Extremely promising. With strong feeling of
known to be a serious
develop oneself? candidate has the right the increasing globalization belongingness. What is
student. I contested elections
Versatility The Indian attitude. He should also be a and resultant competition in required is the marketing of
and was the secretary of
corporate scenario makes team player as no all the fields, the importance the institute to the corporate
college union, editor of
you interact with different sets organization can succeed of professional management world. You all must take it as a
college magazine etc. I was
of people at various stages in unless the efforts of a no. of has increased tremendously. task and create that
more of a consensus builder
life and you must be employees synchronize to There is already a dearth of a w a r e n e s s . S e c o n d l y,
than a controversial person.
comfortable in all situations. produce results. He should talent being felt in the market remember that you are better
Despite being a student Communication - Verbal as have clear communication, and the organizations are than many post graduate
leader, I was still respectful to well as body language. The honest to purpose, willing to go to any extent to management institutes and
my teachers and was able to communication must be in confidence in his capabilities pick up professionals who should therefore position
make them see reasons and line with the recipient and and definitely possess possess management skills yourself accordingly.
therefore found acceptability should give the message analytical skills which is the and can take decisions.
with both teachers and clearly and in the tone you first step to any innovation. My best wishes to all of you.
students. I was not much into want to. Most half-baked As per your experience,
playing games but was an resolutions emerge from How important is By Staff Reporter
what would you
ardent cricket fan like many of

THE FINALYST
In the purview of misuse of w e r e i l l e g a l l y FACULTY’S SPEAK the government and the “Yes, agricultural income
agricultural land being misrepresenting their farmers and revenue so should be taxed as this is the
used for non agricultural commercial income, earned In the views of D.C. Shukla, collected can be used for sector, which is still outside
purposes, should from renting out of their land, our esteemed faculty improving the agricultural the tax net. The saving
agricultural income be as agricultural income, in member, “I myself belong to sector.” potential of this sector has
taxed by the government? order to lessen their tax an agricultural background, -Vinayak Bansal BBS2A not yet been realized. Many
burden. It is these instances in the sense that I own of the big and large farmers
Just recently the that raise the question of agricultural land in my name. are former zamindars and
newspapers came out with levying taxes on the meager Yet I'd like to say, that “No, because farmer's they persist with their
the case of the courts coming incomes of our poor farmers. agricultural income should incomes are already extravagant consumption
down heavily on landowners be taxed, being that the extremely low and bringing habits, which other farmers
in Delhi because of evasion government, in the form of them under the tax bracket are acquiring fast.”
of taxes. Such landowners subsidized fertilizers is makes no sense. Secondly Vishal Goel BBS 3F
already supporting the creating the infrastructure for
farmers, seeds, loans etc. It the same especially in the
is mostly the political system villages would cost more “Agricultural income must be
in our country due to which than any amount that can be taxed but only after a certain
the politicians disallow such so collected.” income level so that only the
taxes to increase their vote -Yash Kumar, Bfia 3 well off farmers are charged
banks.” and the others are given the
“Such income should be opportunity to grow. It will
STUDENTS' SPEAK taxed because agricultural is definitely add to the
an occupations in itself and government revenue, which
“Yes, it should be taxed, but as all occupational incomes would in turn help in the
with a proper tax slab like are taxed, similarly development of agriculture
income tax…as most of the agricultural income should and the nation as a whole.”
people in the agricultural be no exception.” Abhishek Chawla Bfia 2
sector are below the poverty -Chavi Mehta, Bfia 2
line. Also the slab should be By Staff Reporter
mutually beneficial to both

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