BALANCED SCORE CARD FOR PIA FINANCIALS OBJECTIVES Increase in share holder value Expand revenue opportunities Return

on Capital Employed Asset Utilization MEASURES Increase in share price Sales Growth by Segment in volume Ratio Asset utilization rates TARGETS 20% increase in share price 25% in Each segment 30% 100% STRATEGIC INITIATIVES

Customers OBJECTIVES Flights on Time Low Price Tickets Customer Loyalty Customer Growth MEASURES FAA on time ranking Customer Ranking/ Market Survey Surveys at the time of sales Market share TARGETS 98% on time Lowest in Pakistan 70% customer retention 25% growth in Market share STRATEGIC INITIATIVES Customer Loyalty Program Less Plane Lease Cost. Repeat purchase of PIA tickets will result in more discounts for customers Dealers to be given attractive margins for selling tickets

Internal Processes OBJECTIVES Fast Ground Turnover Innovation in Fuel Usage / bio-fuel Maintenance and Safe Flights MEASURES On time departure and arrivals TARGETS 30 minutes rest time. STRATEGIC INITIATIVES Cycle Time Optimization Program 20% increase in Research of Bio-fuel Moving towards Simplified Fleet

Cargo Space

Match the criteria of safety and environment sustainability Spare parts availability and Maintenance according to quality manuals of manufacturers Customers survey on innovation

To reduce fuel cost by 30% Appreciation Certificates from Boeing and Airbus 50% increase in revenue

Marketing campaigns for promoting Cargo

Learning & Growth OBJECTIVES Employee Retention Hiring People on Merits Competencies/Skills Team Building MEASURES Employee turnover rate Employee productivity Back-up pilots available for every flights # of integrated Engagements TARGETS 100 % training 35% Improvement 200 more pilots to be trained All employees to be part of teams STRATEGIC INITIATIVES High rewards for best performers Employee Involvement from 2% to 87% Training of pilots Cross Departmental Teams