GLOBEX

-Dreams come true Introduction:Banking dates back to 1786, the first bank established in India, then the nationalization of banks in 1969 and recently the liberalization of the same since 1991.Globex International bank is private ltd. Bank. It is a worldwide successful bank has many branches in world. It had started in 1980s , it is a successful bank and completed more than 30 years of service and a well developed bank.

Service Marketing Mix:- The marketing mix concept is the basic 4Ps Product, Price, Promotion and Place. The major part of marketing after considering the environmental variables is assembling and managing the

different combination in order to have a greater marketing impact and also to be cost effective. Some modifications in the 4Ps are required when applied to services due to some special features of services. Elements of service marketing mix The following are the variables which marketing mix consists of: 1.Product 2.Price 3.Promotion 4.Place 5.People 6.Process 7.Physical Evidence. 7 Ps of service marketing in Banking Sector:S.W.A.T Analysis:Acknowledgement:We are very obliged to our sir Runal Mehta to give us an opportunity to do this project and guide us. Thanking all the search engines (eg:-Google.com etc.)

Reference book of Romeo S.Mascarenhas. We are very much thankful to Shreyas Chaurasia to help us in the project. Bibliography:The following data presented in the document is collected from :-

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