R.

HARIHARAN
ramanand1975@rediffmail.com
9223399537

Professional Summary
• Nine years of experience in FMCG, Retail and Telecom Industry
• Specialized in Sales, Marketing and Business Development
• Currently working with Tata Teleservices ( Maharashtra ) Ltd – Mumbai, in the Middle Management Cadre
• Worked with Reliance Petro Marketing Ltd, Colgate Palmolive (I) Limited, Hindustan Lever Limited and SSI Limited

Professional Expertise
• Primary / Secondary sales
• Market Expansion
• Dealer / Distributor Management
• Brand Launch
• Retail Outlet Feasibility Study, Commissioning and Expansion
• Retail Outlet Operations
• Staff Recruitment, Training & Development

Organisational Exposure

Tata Teleservices ( Maharashtra ) Limited - June 2007 Onwards

Area Sales Manager - Mumbai
Handling the trade channel of Central and Navi Mumbai through 9 distributors with a monthly turnover of 5 Crs

Job Entailed
• Primary sale of Recharge vouchers to distributors
• Secondary sale of Recharge vouchers to trade channel
• Market expansion through new outlets and range selling
• Product launch and Merchandising
• Training and development of sales force

Performance highlights
• Increased the distributor base from 5 to 9 and outlet base from 2000 to 3600 within a year
• Primary and secondary sale has gone up from 3 Crs to 5 Crs within a year
• E-recharge launched successfully and contributes to 70% of revenue within 6 months which is a record in the industry

Reliance Industries Limited – June’04 to June’07

Area Manager - Retail Marketing - Mumbai
Promoted and posted at corporate office in Mumbai from April 2006 handling a project on Retail Outlet Network Expansion
Based at Trichy - Tamil Nadu from June 2004 to April 2006 handling Company and Dealer Owned petroleum retail outlets

Job Entailed
• Trading Area Study for Retail outlet feasibility
• Expansion of dealer network
• Dealer outlet management
• Enhancing the profitability of the company owned Profit Centers through Retail marketing of Petrol, Diesel and
Lubricants.
• Budgeting of the Retail Outlet, MIS and Inventory management
• Creating, Widening and Maintaining the customer base through marketing activities
• Recruitment and training of staff
• Periodical audits and implementation of systems and policies of the company in the retail outlets within the territory.

Performance highlights:
• Achieved a turnover of 90 cr for the financial year 2005 - 2006 within a year of setting up the retail outlets against the
budgeted 75 cr
• Achieved an aggregated market share of 60% across all the outlets in their respective areas by competing against PSU
retail outlets which are existent for more than a decade.
• All the retail outlets set up are market leaders in their respective trading areas
• Achieved a customer satisfaction index of 90% in an independent audit conducted by the company appointed agency
( BVQI – France), in both the Company owned retail outlets.
• One of the two Area Managers promoted from Tamil Nadu to Mumbai corporate office for handling the Retail Outlet
Network Expansion Project.

Colgate Palmolive India Ltd - May ’02 - May ’04

Sales Territory Supervisor - Madurai
Worked with the aforesaid handling 8 stockists (4 districts) and 2 super stockists through a team of four Sales Representatives
with a yearly turnover of 6 cr.

Job Entailed
• Primary and secondary sales
• Stockist management
• Data control
• Sales Promotional Activities
• Expansion of market Coverage
• Training and development of the sales team

Performance highlights
• Received the Best Newcomer Award in the Southern region for the Year 2002.
• Received the Best Brand Launch award for Palmolive Aromatherapy in the entire southern region.
• Part of the Madurai District team which won the ‘Colgate Dental Cream best
Relaunch award’
• Retail base has gone up from 38 lakhs to 45 lakhs per month within a span of 8 months in Madurai
• Outlet coverage expanded from 1750 to 2200 in Madurai.
• Consistently maintained the market leader position of the company in oral care category in the territory for two years.

Hindustan Lever Ltd -Oct’01 to May’02

Territory Sales In-charge - Madurai
Worked with the aforesaid for their Modern Foods division handling 7 districts with 2 C&FAs.

Job Entailed
• Stockist Management
• C&FA Management
• Sales Promotional Activities
• Handling a team of sales promoters
Performance highlights:
• Developed a network of 30 stockists within a span of 4 months and enhanced the
profitability of the Madurai C&FA.
• Achieved the market leader position in the territory within 6 months by competing against brands like Britannia.

SSI Limited - Feb’00 to Sept’01

Marketing Executive
Worked with training division of SSI Limited based at Trichy

Job Entailed
• Generation of enquiries through marketing activities
• Launch of new services offered by the company
• Corporate tie-ups
• Seminars and presentations in various educational institutions

Performance highlights:
• Generated record number of 840 enquiries in a single calendar month
• Achieved the highest collection target of 21 lakhs in a single calendar month,
which is a record in the southern region.
• Got promoted as a Territory Manager towards the end of the employment tenure.

Education :
B.Com - SIES College - Mumbai University

Advanced Diploma in Multimedia from Aptech – Arena Multimedia

Working knowledge in MS Office, Adobe Illustrator and Photoshop

Personal Information:

Date of birth : 27/05/1975

Languages Known : English, Hindi, Tamil, Kannada
Hobbies : Creative writing, Traveling and Music

Address : 204,Aashiv Housing Society,

Plot no. 74,
Sector 5, Kopar Khairane,
Navi Mumbai - 400710