STRATEGIC MANAGEMENT PROJECT MMS-II (Sem- III)

GROUP MEMBERS
PRADNYA BHALERAO SATISH RAJPAL ANANDITA SINGH PRATIKSHA RANE JAYASHREE PRABHU C-03 C-30 C-34 C-42 C-43

GROWTH AND STRATEGIES

Company Background
Incorporated on August 24, 1910 I.T.C. Limited in 1974. ITC Limited in 2001

VISION
Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the its stakeholders

MISSION
To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value

ITCs CORE VALUES

Trusteeship Customer Focus Respect For People Excellence Innovation Nation Orientation

BOARD OF DIRECTORS
Audit Committee Compensation Committee Nomination Committee

Investor Service Committee

Sustainability Committee

Corporate Management Committee

BE from IIT, Delhi Joined-1968 Board of director-1984 Chairman -January 1, 1996 Business Person of the Year Award 2006 by the UK Trade & Investment Y .C . Manager Entrepreneur of the Deveshwar Year 2001 by Ernst & Young.

PRODUCTS

Subsidiaries
ITC Infotech- USA, UK Surya Nepal Private Limited (SNPL) Technico Pty Limited, Australia(agri-biotech)

GROWTH
ITC - August 24, 1910 'Imperial Tobacco Company of India Limited A leased office in Kolkata 16th birthday -purchased the plot of land in Kolkata [Rs 310,000]. I.T.C. Limited in 1974.

GROWTH
Cigarettes and leaf tobacco ITC's Packaging & Printing Business was set up in 1925 In 1975 -'ITC- Welcomgroup Hotel Chola'. Creating value for the nation. Earn high levels of foreign exchange Create tourism infrastructure Employment.

In 1979, ITC Bhadrachalam Paperboards Limited In 1985, ITC set up SURYA TOBACCO CO. in Nepal. In 1990, ITC acquired Tribeni Tissues Division. TTD - merged with the Bhadrachalam Paperboards Division - Paperboards & Specialty Papers Division in November 2002. In 2000 - ITC InfoTech India Limited

 In August 2001 -'Kitchens of India' ready-to-eat Indian dishes. In 2002, ITC entered the staples segments Mint-o and Candyman confectionery and Aashirvaad Atta (wheat flour). ITC's entered the fast growing branded snacks category with Bingo! in 2007. 2003 - Sunfeast biscuits segment.

 In 2002, Safety Matches initiative. Aim, Aim Mega, Aim Metro In 2003 - ITC's Agarbattis In July 2005 ITC introduced Essenza Di Wills, bath & body care products 'Fiama Di Wills-2007 Vivel De Wills & Vivel range of soaps in February and Vivel range of shampoos in June 2008.

STRENGTH S
BRAND

WEAKNES S
UNRELATED DIVERSIFICATION

S WOT

OPPORTUNI TIES
RURAL MARKET

THREATS
INCREASE IN TAX FOR CIGARETTES HEALTH HAZARDS

STRATEGIES OF ITC

Managing Diversity of Portfolio

Formal 3-tiered governance structure:

Corporate Strategies

Marketing Strategies

Cigarettes Business

Hotel Business

Paperboards Business

Branded Packaged Foods

Branded Packaged Foods

FMCG Business Initiatives Lifestyle Retailing

FMCG Business Initiatives Incense sticks (Agarbattis)

FMCG Business Initiatives Personal Care Products

ITC Infotech

Other businesses

e-choupal:Strategic Thrust

BCG MATRIX
HIGH
BUSINESS GROWTH RATE

Hotels Paperboards Lifestyle Retailing E choupal Agri-business

Branded Packaged Foods Personal Care Products

Cigarettes

LOW HIGH MARKET SHARE LOW

Restructuring and Rationalising

STRATEGIC FOCUS
Internationa lly Benchmarke d

Market Orientatio n

Distincti ve
Build Loyalty Encourage Exports

 Focus on Crop Development

Major Strategic Thrusts

Modernisation of cigarette plants Strengthening Of Brand

Challenges Inherent In Repositioning

Strategic moves will require larger investments. Gestation periods would be longer. Staying power and commitment to a business.

CSR
ITC's e-Choupal Social and farm forestry. Integrated Watershed Development Women's Empowerment Primary Education

CONCLUSION

WEBLIOGRAPHY
www.itcportal.com