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  • Imfl 2

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    revant-one
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    This document analyzes the industrial feasibility and current market of the Indian Made Liquor (IML) industry. It discusses the industry's strengths such as brand presence and manufacturing practices, as well as opportunities like a shift from country liquor to IML. Weaknesses include a limited distribution network and threats like a highly regulated environment and negative cultural perceptions. Charts provide the current IML market share breakdown by segment and top players. Analyses cover the political, economic, socio-cultural and technological factors affecting the industry. Major concerns include varying state prohibition policies and restrictions on advertising alcoholic beverages.

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    imfl2

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    This document analyzes the industrial feasibility and current market of the Indian Made Liquor (IML) industry. It discusses the industry's strengths such as brand presence and manufacturing practices, as well as opportunities like a shift from country liquor to IML. Weaknesses include a limited distribution network and threats like a highly regulated environment and negative cultural perceptions. Charts provide the current IML market share breakdown by segment and top players. Analyses cover the political, economic, socio-cultural and technological factors affecting the industry. Major concerns include varying state prohibition policies and restrictions on advertising alcoholic beverages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views9 pages

    Imfl 2

    Uploaded by

    revant-one
    This document analyzes the industrial feasibility and current market of the Indian Made Liquor (IML) industry. It discusses the industry's strengths such as brand presence and manufacturing practices, as well as opportunities like a shift from country liquor to IML. Weaknesses include a limited distribution network and threats like a highly regulated environment and negative cultural perceptions. Charts provide the current IML market share breakdown by segment and top players. Analyses cover the political, economic, socio-cultural and technological factors affecting the industry. Major concerns include varying state prohibition policies and restrictions on advertising alcoholic beverages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    lndusLrlal leaslblllLy lMlL lndusLrlal leaslblllLy lMlL

    J@ Analysls lMlL J@ Analysls lMlL


    Strengths
    8rand presence
    Jlde producL porLfollo
    Pyglene facLor
    LaLesL ManufacLurlng
    pracLlces
    Cpportun|t|es
    Change ln llfesLyle
    hlfL from counLry llquor Lo lMlL
    Weaknesses
    LlmlLed ulsLrlbuLlon neLwork
    lmproper oslLlonlng
    1hreats
    A hlghly regulaLed envlronmenL
    lndusLry ls prone Lo change ln
    governmenL pollcles
    negaLlve percepLlon ln Lhe lndlan
    culLure
    SWC1
    L@LL Analysls lMlL L@LL Analysls lMlL
    9o||t|ca|
    ulfferenL LaLe
    laws
    Lconomy
    Plgh @ax
    Soc|oCu|tura|
    negaLlve lmpacL
    1echno|ogy
    lndlan v/s
    lorelgn
    Lega|
    Llcenslng
    Lco|og|ca|
    oslLlve lmpacL
    CurrenL MarkeL hare lMlL CurrenL MarkeL hare lMlL
    MarkeL hare MarkeL hare
    Segments Growth IMIL Market 8reakup
    Jhlsky 8 60
    8randy 4 18
    8um 1 17
    JhlLe plrlLs 43 3
    9|ayers M||||on Cases Market share
    Mc uowell 38 422
    haw Jallace 16 178
    PerbeLson 4 44
    8adlco khalLan 10 111
    Mohan Meaklns 7 78
    !aga[lL lndusLrles 1 11
    Lhers 14 136
    ap Analysls lMlL ap Analysls lMlL
    W CurrenL W LxpecLed
    @hree ulfferenL MarkeLs
    llgopoly
    29 ulfferenL LaLe Laws
    unlform MarkeL
    MonopollsLlc
    CompeLlLlon
    unlformlLy ln sLaLe laws
    Ma[or Concerns Ma[or Concerns
    W rohlblLlon ollcles of sLaLesvary from Llme Lo Llme
    W @ax dlfferenLlals curbs free movemenL across sLaLes
    manufacLurers seL up boLLllng planL ln each sLaLes
    W 8esLrlcLlon on adverLlsemenL of Alcohollc beverages
    W llnanclal ConsLralnLs 8anks relucLanL Lo lend
    W ConsLralnLs on avallablllLy of key raw maLerlals
    Molasses
    W 8ooLlegglng a ma[or concern
    ;uesLlonnalre ;uesLlonnalre lMlL lMlL
    1 Age wlse preference for lMlL
    2 PlghesL selllng brand
    3 easonal effecL on ale
    4 JhaL ls Lhe supply chaln ln case of lMlL
    3 rlce uemand
    6 LraLegy for lncreaslng sales
    7 8an on dlrecL adverLlslng and lLs effecLs on buslness
    8 ales on day before dry day
    9 helf llfe for alcohol beverages
    10 8ecommended brand alLernaLlves
    MeLhodology MeLhodology

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