HYUNDAI INDIA SALES AND DISTRIBUTION

GROUP-5

OBJECTIVE
To increase the sales by 10% (3.41 million) in 2010 compare to last year 3.10 million; Satisfy the customer by service; Company Growth.

Organization Structure of Hyundai

Managing Director

CEO
Manager

Sales Manager System Engineer Field Sales Officer

Public Relation Officer

Accountant Showroom Sales officer

Security Guard and People

Kanchipuram Dist. 30km away from Chennai

Distribution Channel of Hyundai

Manufacturing Plant (Irrungattukottai, Kanchipuram Dist.)
Head Office (South) Kanchipuram Dist. Head Office (North) New Delhi Bangalore

Dealer (Trident Hyundai) Indiranagar Hosur Road, Banglore Orchard, Sankey Road, Banglore

Dealer (Advaith Hyundai)

ACR Tower, Residency Road. Outer Ring Road, Devarabeesanahalli, Vill- varthurhobli.

INDUSTRY ANALYSIS OF LAST 5 YEARS

Year 2005 % 2006 % 2007 % 2008 % 2009 % Maruti Suzuki 5,18,012 46.8 6,00,296 45.5 7,11,637 47.1 7,03,140 45.5 8,38,593 46.2

Hyundai

1,56,068

14.1

1,86,026

14.1

2,00,950

13.3

2,44,167

15.8

2,90,422

16

Tata

1,81,526

16.4

2,21,648

16.8

2,26,636

15

2,30,259

14.9

2,59,564

14.3

Other

2,51,258

22.7

3,11,362

22.7

3,71,683

24.6

3,67,796

23.8

4,26,557

23.5

Total

11,06,863

100

13,19,331

100

15,10,906

100

15,45,362

100

18,15,137

100

COMPANY PERFORMANCE ANALYSIS

COMPANY SALES

JANUARY 2010

JANUARY 2009

GROWTH

Maruti Suzuki Hyundai Motors

95,649 52,635

71,779 37,171

33.30% 41.60%

Tata Motors
Mahindra & Mahindra General Motors Honda Audi India Total

65,478
28,988 9,421 5,983 306 249,039

36,931
28,988 3,937 5,773 109 184,688

77%
67.40% 139% 3.64% 180.73%

LAST THREE MONTH PERFORMANCE OF MARKET LEADERS

LEADERS Maruti Suzuki Hyundai India

JANUARY 2010 FEBURARY 2010

MARCH 2010 Avg. p/m sales

95,649 96,650
95,123 85,000

52,635 54,617
55,035 51,000

BANGALORE LOCATION

Territory in Bangalore
No Sales Territory; Distribution Channel:

2 Distributors; 6 Showroom;

Sales objective of Hyundai in Bangalore for April 2010 - 3000. Sales objective of Maruti Suzuki in Bangalore for April 2010 - 5800.

Trident Hyundai
Supported By: Anand Raj (Sales Consultant)
#1, Lower Palace Orchards, Sankey Road, Banglore

Target- 900 car per month; Target- 30-40 car per day: 45 Sales Person:

10-15 vehicles in 1 month who have 1-2 year experience. 6-7 vehicles in 1 month who have less experience.

Organization Structure Trident Hyundai

CHAIRMAN
MD CEO AREA GENERAL MANAGER

SALES EXCUTIVE

PRODUCT WISE SALE TRIDENT HYUNDAI PER MONTH IN BANGLORE

PRODUCT I 10 MONTHLY 500 YEARLY 6000

I 20
SANTRO VERNA

100
300 100

1200
3600 1200

GETZ
TUCSON SONATA

50
1-2 1-2

600
12- 24 12 - 24

Comparison of sales with competitor in Bangalore

RECRUITMENT PROCESS
ELIGIBILITY:
Minimum 2 yrs of experience.

Manpower Resource: References Consultant

Strategies for getting customer

1. Corporate : Profile check; Examine the psychology of customer;
Note: follow up period 7-10 days.

2. Reference; 3. Walking; 4. Demonstration; 5. Record of old consumer.

Note: They have software to keep record and remind the company or sales person regarding customer.

Selling Process
Introduction (Self & Cars) Finance;
Loan- 10 to 15 days; Cash- Same day.

Deal; Delivery.

No: ..... Date:.. SE: ...

TRIDENT AUTOMOBILES (P) #1, LOWER PALACE ORCHARDS,BANALORE- 560003 CUSTOMER ORDER FORM
BOOKING DETAILS

CUSTOMER ID NO:..

NAME (REGN) :_______________________________________________________ S/O, D/O, W/O :_______________________________________________________ USER NAME :________________________ PROFESSION _________________ COMPANY :________________________ DESIGNATION _________________ ADDRESS (REGN):___________________________ PIN ______________________ TEL NO. (R) :_________________________ TEL NO. (O)___________________ MOBILE :_________________________ E-MAIL________________________ DOB SELF :_________________________ DOB SPOUSE__________________ MODEL :_________________________ COLOUR :_____________________ FINANCE :_________________________ TENOR :______________________ REGISTRATION : PERMANENT/TEMP INSURANCE : TRIDENT/PARTY SPECIAL NUMBER : YES/NO_______________ OTHER CARS :_________________ DELIVERY DATE _________________________ DELIVERY TIME : ______________ EXCHANGE : YES/NO LOYALTY : YES/NO CORPORATE DISCOUNT : YES/NO OTHERS :_____________________ Terms & Conditions : 1. The Car would be delivered after realisation of the complete payment and registration only 2. Financed Cars would not be delivered on termporary registration without NOC from financer. 3. Balance payment if any on date of delivery would be accepted by demand draft or cash only. 4. HMIL reserves the right to change model, specification & features without prior notice. 5. The price including statutory levies will be as applicable on the date of invoicing 6. Cancellation of order after the car is received in our stockyard will not be accepted 7. In othercases, request for cancellation has to be in writing and signed by the applicant 8. Refund of booking amount would be made within seven days of request for cancellation 9. Refund will made by A/C payee cheque in favour of the original applicant only. 10. CANCELLATION CHARGES RS. 2000/- APPLICABLE Customer Signature_______________________ Sales Consultant_______________________

RELATIONSHIP CALLS
Sl. No. Date

Call Matter

Follow up/ Remarks

HOW TO INCREASE SALES

Launch some SUV for B segment cost around 8 lakh to 15 lakh; Special scheme offer for festival, employees etc; To initiate some festival to capture rural part; Hyundai should tied-up with Indian Oil Corporation Ltd. (IOCL) to jointly launch an innovative promotional campaign targeting the existing and potential customers to highlighting their fuel-efficiency over their competition;

THANK YOU