Personas Name: Sha que Ahmed Where: Gandhinagar Family Context: Age:

19

Gender: Male

Single, living away from family has a girlfriend

Financial Situation:

Lower Middle Class, Student

Skills: technical expertise Personality: carefree, fun-loving, outgoing

Likes: Gadgets Comic books Wants: Companionship Convenience Needs: Travel, having fun
Team/Project:Team 10/Car Pool Service
Design Providence - Victoria India Service Design Jam 2011

Saving money

Personas Name: Aisha Malhotra Where: Mumbai Family Context: Single Living away from family, family in New Delhi Financial Situation: Upper Middle Class, Working Age: 27 Gender: Female

Skills: Architect Personality: Demure, inhibited, focused, independent, organised

Likes: Poetry, theatre Classical music Wants: companionship, convenience environmental concern, socially responsible Needs: travel, safety
Team/Project:Team 10/Car Pool Service
Design Providence - Victoria India Service Design Jam 2011

saving money

Personas Name: Narayan Iyer Where: Chennai Family Context: Married Living with wife, Children settled abroad Financial Situation: Middle Class, Banker Age: 65 Gender: Male

Skills: Financial expertise Personality: open-minded, authoritative, learned

Likes: Playing cards, political discussions Old Tamil Films Wants: companionship, convenience socially responsible, saving money Needs: travel
Team/Project:Team 10/Car Pool Service
Design Providence - Victoria India Service Design Jam 2011

safety

Personas Name: Alice Jacob Where: Bengaluru Family Context: Widowed Living with 3 children Financial Situation: Lower Middle Class, works from home Age: 38 Gender: Female

Skills: Multi-tasking Personality: caring, socially active,

Likes: hanging out with friends gardening Wants: companionship, convenience safety Needs: travel
Team/Project:Team 10/Car Pool Service
Design Providence - Victoria India Service Design Jam 2011

saving money