Journey Map

SCENARIO PERSONAS NOTES / CONTRAINTS INSIGHTS DATE PROJECT

Long distances, heavy tra c, lack of convenient public transport, over fuel consumption, high petrol rates, high in ation

Busy lifestyle, constant need to travel within the city, need for comfort, safety, lack of social interaction

If there are not enough people per trip, then it may turn out to be expensive; Mobile phone or internet facility is crucial

Daily travel inconvenience, dependence, wastage of money, delay due to congestion

20/7/2011 - 22/7/2011

TIME

PERSONA 1

Mr. Iyer, 65 years old, Middle class family Living in Chennai, with wife, children settled abroad retired banker, learned, authoratative, open-minded doesnt want to drive long distances, vision problems, wants to avoid tra c

TOUCHPOINTS PERSONA 2

Aisha Malhotra, 27 years old, Upper Middle class family, from New Delhi Living in Mumbai, away from family architect, Demure, inhibited, focused, independent, organised wants to avoid tra c jams, trains are too congested and dont connect interior areas

TOUCHPOINTS PERSONA 3

Sha que Ahmed, 19 years old, Lower Middle class family Living in Gandhinagar, away from family Engineering student, care-free, outgoing, playful has to go to Ahmedabad frequently, has a girlfriend wants cheap travel, always under cash crunch

Team/Project: Team 10/ Car Pool Service

Design Providence - Victoria India Service Design Jam 2011