VIVA!

KARE KIT
The Life Support System for Family and Professional Caregivers

WHY VIVA! KARE KIT?

The problem is threefold: a. Our population is aging at a rapid pace b. There is a major shortage of health care professionals c. Because of this, both family and professional caregivers are needed to serve as an extension of the health care workforce, but they generally dont have the tools and the training to do their jobs effectively The Solution begins with the: Viva! Kare Kit

LIFE EXPECTANCY

With medical advances in combating disease and people taking better care of themselves, the average life expectancy of a male is now 78 years of age and for a female, 84 years of age. Eighty Five plus is the fastest growing segment of the population! After 2011, 10,000 Boomers will turn 65 every day approximately 300,000 per month

THE US CENSUS BUREAU

According to the US Census Bureau The world is about to cross a demographic landmark of huge social and economic importance, with the proportion of the global population 65 and over set to outnumber children under five for the first time (U.S. Census Bureau, March 2006).

Year 2010 2020 2030 2040

Population # of Age 60+ 307 M 332 M 350 M 370 M 102,000 M 133,500 M 162,000 M 180,000 M

Percentage of Population 33.3 40.2 46.3 48.6

SEVERE SHORTAGE OF HEALTH CARE PROVIDERS Nationwide there are approximately 1 to 2.3 physicians per 1-2,000 people. By 2020 the United States could experience a shortage of between 54,000 and 228,000 primary care doctors Two things driving this shortage are health care reform and the Baby Boomer generation becoming Medicare-aged. Not only is there a decline in the number of primary adult care doctors, but there is also a shortage of nurses, physicians assistants and community healthcare workers

HEALTH CARE WORKFORCE DEFINITION

The national Ad Hoc committee (congressional committee) that was assigned to determine the healthcare needs of Americans over the age of 65 concluded that the definition of health care workforce must be expanded to include: health care professionals direct-care workers (an eastern U.S. term for paid Professional Caregivers) informal Family caregivers and the patients themselves.

THE FAMILY CAREGIVER

FAMILY CAREGIVING STATISTICS

More than 65 million people, 29% of the U.S. population, provide care for a chronically ill, disabled or aged family member or friend during any given year and spend an average of 20 hours per week providing care for their loved one (National
Alliance for Caregiving in collaboration with AARP).

This number is expected to almost double over the next 20 years

FAMILY CAREGIVING STATISTICS CONT.

The value of the services family caregivers provide for "free," when caring for older adults, is estimated to be $375 billion a year. That is almost twice as much as is actually spent on homecare and nursing home services combined
(National Alliance for Caregiving and Evercare).

FAMILY CAREGIVING STATISTICS CONT.

The typical family caregiver is a 49-year-old woman caring for her widowed 69-year-old mother who does not live with her. She is married and employed. Approximately 66% of family caregivers are women. More than 37% have children or grandchildren under 18 years old living with them (National Alliance for Caregiving in
collaboration with AARP).

FAMILY CAREGIVING STATISTICS CONT.

Family caregivers experiencing extreme stress have been shown to age prematurely. This level of stress can take as much as 10 years off a family caregiver's life (Elissa S. Epel, Dec 7, 2004).

WHAT DO FAMILY CAREGIVERS NEED?

A

product that helps to make the Family Caregivers work easier and their tools more accessible. product that provides important handson information about caring for a loved one while also providing resource and training information to reduce stress and promote healthier living.

VIVA! KARE KIT

THE VIVA! KARE KIT

Is portable and easy to move from room to room and to take on the road Weighs 10.5 pounds Comes with a FREE Essential Parent Care Resource Guide Desktop Reference Is stocked with everything that a Caregiver needs to do their job Provides much needed support when you are going out or traveling with your loved one. Includes helpful and important information about how to treat cuts, wounds and burns

THE VIVA! KARE KIT

Includes checklists to make life healthier and easier Includes nutrition information and recipes Has Training and Higher Education, Life Service Provider, Resources and Support Group information in it Offers Affiliate Income Opportunities sell the Viva! Kare Kit to family and friends, Viva! Legacy and Viva! Healthy Living & Aging Network

PROFESSIONAL CAREGIVERS

Professional Caregivers rarely if ever have the tools and the training they need to protect themselves and to offer the best care to the person/people they are caring for.

http://www.youtube.com/watch?v=WGswTGARu Wg

WHAT DO PROFESSIONAL CAREGIVERS NEED?

A

product that helps to make their work easier and their tools more accessible, one that will give them important hands-on information about caring for their clients. product that provides resource and training information that helps them to provide the best quality of care.

IT ALL STARTS WITH

Viva! Kare Kit

VIVA! KARE KIT

Improves the quality of care given, the level of professionalism and credibility of the care provider

VIVA! KARE KIT RECOMMENDATIONS FOR PROFESSIONAL CAREGIVERS

CPR Medical Assistant Training

Red Cross Caregiver Training

Back Ground Check

Viva! Age-friendly Training

Bonding

Liability Insurance

Web-page

IN CONCLUSION, AS ROSALYN CARTER SO APTLY PUT IT:

There are only four kinds of people in this world: Those who have been caregivers; Those who currently are caregivers. Those who will be caregivers; and Those who will need caregivers.

They all need the..

VIVA! KARE KIT

The Life Support System for Family and Professional Caregivers

MARKETING IHHS 40,000 caregivers in California (Union?) and In-home care providers nationally Employers like HP, Sunsweet, Apria etc. as an employee benefit In-home care companies as a Private Label Comfort Keepers, Interim Health Care etc. Insurance Companies Doctors write a prescription for the Viva! Kare Kit Medical Clinics, Doctors and Hospital gift shops Caregiver Support Groups

MARKETING CONT.
On-line Caregiver sites caring.com, gilbertguide.com, agingcare.com etc. Pharmacies Churches

Affiliate Opportunities First Street, Commission Junction, Family and Professional Caregivers etc. Start-up Business Opportunity Purchase the kits at a discount and sell them for retail price

MARKETING CONT.
Possible Sponsors/Advertisers/Co-op:
Travel Agencies National Grocery Chains Rite-aid/Pharmacies Metlife Sutter North/Kaiser etc. National Reverse Mtg Company (Wells Fargo etc.) Origins National Association of Realtors Pharmaceutical Companies National Association of Home Builders AARP Caregiving Magazine Senior Living Line of Credit Mobility Equipment Company Walk in Bath Company Johnson and Johnson (caregiver I-pod app) GE Appliances Vitamin Company - Personalized Vitamins

REFERENCES:

U.S. Census Bureau. March 2006. Dramatic Changes in U.S. Aging Highlighted in New Census, NIH Report, Impact of Baby Boomers Anticipated. from http://www.census.gov/newsroom/releases/archives/aging_population/cb06-36.html. National Alliance for Caregiving in collaboration with AARP. November 2009. Caregiving in the United States. from http://www.thefamilycaregiver.org/who_are_family_caregivers/care_giving_statstics.c fm. National Alliance for Caregiving and Evercare. March 2009. Evercare Survey of the Economic Downturn and Its Impact on Family Caregiving. from http://www.caregiving.org/data/EVC_Caregivers_Economy_Report%20FINAL_4-2809.pdf. Elissa S. Epel, Dept of Psychiatry, Univ of Calif, SF, et al. From the Proceedings of the National Academy of Sciences, Dec 7, 2004, Vol 101, No. 49.