McDonalds

Presented by: Praephan Ratana-amornpin Trevor Munro Margaret Hill-Skinner

Introduction
Largest fast food chain in the world Our focus:
McDonalds America McDonalds Thailand

Mission Statement
QSC&V Quality Service Cleanliness Value

Company Profile
Founded in 1940 in San Bernardino, CA by Dick and Mac McDonald Began franchising in 1955 with implementation of speedee service system Currently found in 120 countries and serve 54 million people daily Over 30,000 stores worldwide

Company Profile
Is the largest fast-food chain in the world Typically owns the property its restaurants are on, and collects rent from franchisees Reported worldwide revenue of $20.46 billion in 2005 Constantly altering menu or adding new items

Target Market
Low to Mid income Busy people anyone on the go!
Families (Happy Meal) Teenagers College students

Franchising
Franchises require a down payment of 40% (of total cost) for new restaurants, and 25% for existing This must be non-borrowed money, and is a minimum of $200,000 Must pay a service fee of ~4% of sales per month, and monthly rental for the land Required to attend Hamburger University in Oak Brook, Illinois

Location Store Based

Central Business Districts
Downtown Portland, other city-centers

Secondary Business Districts

Bridgeport Village

Shopping centers
Valley River Center and Salem Center

Free-Standing
9th Street in Corvallis

Inside many Wal-Marts

SWOT Analysis
Strengths Very strong brand name Recognizable characters Large target group New stores almost 100% guaranteed to succeed Ability to adapt when faced with criticism Play Area for children

SWOT Analysis
Weaknesses Many other similar competitors Until recently, had very few options for eating healthy Negative image due to Fast Food Nation and other media sources

SWOT Analysis
Opportunities Going green energy management, improving packaging efficiency, environmentally friendly refrigerants, and partnering with Greenpeace for rainforest protection New store looks/styles McCafe coffee shop, and forever young redesign

SWOT Analysis
Opportunities (cont.) Charity The Ronald McDonald House provides a cheap or free place to stay for parents of sick children. Over 250 worldwide in 48 countries. Funded primarily by donations and Joan Kroc (founder Ray Krocs wife)

SWOT Analysis
Threats Many competitors for same costumer Subway Burger King Yo Quiero KFC Taco Bell Etc..

SWOT Analysis
Threats (cont.)
Criticism contribute to obesity, and other health problems

McDonalds Thailand

McDonalds In Many Countries

McDonalds Thailand Profile

McThai President had an opportunity to study aboard at USA and thought that that McDonalds has cool ideas. Over a decade later, in 1981, during one of his visits to the USA, he happened to pass by an impressive-looking building in Oak Brook, Illinois and it was the McDonald's Worldwide Headquarters Mr.Bulsuk and his friend wrote to McDonald's Headquarters to see if they would be interested in expanding into Thailand.

McDonalds Thailand Profile

The site at Amarin Plaza was chosen for the first McDonald's restaurant in Thailand which make Thailand is the 35th country. Opened on March 16, 1985 with 50 million bath of investment The amarin plaza restaurant has space for over 200 seats, including a special McParty Room for family & group gethering

Foods and Deserts

Burgers
Claypot Rice & Chicken Mc Nuggets Seaweed shake shake Double Teriyaki Pork Burger Gai Hit

Pies
Pineapple pie Corn pie Taro pie

Similarity and Differences

Have almost the same product line as USA and also adapt to Thai tastes
Examples:
Claypot Chicken & Rice McNugget Seaweed Shake Shake Chicken menu

McDonalds in Thailand have different foods and desserts

Doesnt have Snack Wrap But have pineapple pie, taro pie, and corn pie

Target Market
Thailand Overview
Minimum wage is 50 cents an hour Start monthly income of 200 dollars Regular meal cost about 50 75 cents

McDonalds Target
Teenagers and young kids Medium to High Income Average monthly income of 250-300 dollars Each meal cost at least one dollar

Site Selection
Central Business District
Downtown Bangkok which is capital of Thailand

Shopping center Free-Standing

SWOT Analysis
Strengths
Varieties of Product line
Burgers
Chicken, Fish, Beef, Pork, and Rice Burgers

Salad
Fruits salad and vegetables salad

Deserts
Pies and ice-cream

Drinks
Soda, milkshake, coffee, and tea

SWOT Analysis
Weaknesses
Prices
Minimum wage is 50 cents an hour.. Average cost of food is 50-75 cents.. ..But it cost at lest a dollar to eat there with a promotion menu like dollar menu. Regular menu cost at least 2 dollars including drink

SWOT Analysis
Opportunities
Happy Meal with all sort of toys Delivery Play house Party Room for kids to have party such as birthday

SWOT Analysis
Opportunities
Happy Meal

SWOT Analysis
Threats
Examples:
Fast Food Thai food in general Subway Burger King KFC Etc..

Sources
www.Wikipedia.org McThailand.co.th www.mcdonalds.com www.rmhc.org/rmhc/index.html