BA (Hons.

) GRAPHIC DESIGN
Name Niall Hargrave

LEVEL

Module

06

OUGD303

Brief Title: Vibrations Magazine The Brief Considerations

Redesign and brand local music magazine Vibrations. Free, two-monthly printed editorial distributed through Working within the Vibrations team to produce a new record shops, venues, arts centres and other music related identity for the magazine; through branding, structure locations in Leeds. and layout. Front cover in CMYK, with all content pages in black and white and spot colour of designers discretion. Concept/Proposition Due to the voluntary nature of the content and artworks, The magazine is completely non-profit; writers, contributers like to take pride in outcomes. Therefore size editors, photographers etc. who contribute, are of photographs need to be an appropriate to credit the involved in the magazine in order to get something photographers. from it. To be published. Therefore everyone is involved to create something they can be proud of, Large amount of copy in articles, need to be addressed rather than the incentive of money. appropriately and with clarity.

Target Audience

Mandatory Requirements

People who are interested and love music homegrown Front cover: full colour. and based in Leeds. It is is to appeal to a wide variety Inside magazine: black and white plus 1 spot colour of people. 20 sheets, staple bound booklet. Background Vibrations magazine was founded by Tony Wilby and Jack Simpson in August 2003, inspired by the wealth of musical talent in the city. Two people, one computer, but no idea what they were doing. Originally the idea was to write only about the things they liked, ignoring the things they didnt. Although in many ways an admirable approach, this proved to be unsustainable in a city exploding with diverse musical talent and a readership eager to hear about it all. So, the magazine was opened up to more people, with responsibility gradually being given away and delegated, and the magazine thrived. Since then, editors, writers, photographers, designers and helpers have been and gone, but each one has shaped the magazine in some way and helped to make it what it is today. A5 (148mm x 210mm) Deliverables A5 magazine. Plus additional promotional material to be discussed with Vibrations Team.