YEAR 5 VISUAL

COMMUNICATION -
ECO-FRIENDLY POSTER DESIGN.
INQUIRY: THE GRAPHIC DESIGN PROCESS CAN CREATE
IMPORTANT MESSAGES TO COMMUNICATE TO THE WORLD.
TASK 1: ARTIST STATEMENT AND
CREATING A TIME-LINE OF POSTERS THROUGH THE
AGES.
• 1A: Write an Artist’s statement by answering these questions:
• What do you know about posters?
• Have you ever made a poster?
• Why do we make posters?
• How do you think you might create a poster?
• Which elements of art do you see in a poster? E.g. line, colour, shape, balance, cropping,
hierarchy, scale, contrast, pattern, type.
TASK 1 CONTINUED:

• 1B: After discussing and viewing the various posters through history, create a timeline.
Example below. You can hand draw / collage the time line or create on your ipad. An
example picture should be beside each. E.g. a poster by Andy Warhol from the 1960’s.
Be creative in your presentation. (Assessed).
POSTERS THROUGH TIME.

PICTURE
PICTUR
E PICTURE 21 Century
st

16TH CENTURY World War 2

1960’s TODAY
19TH CENTURY PICTURE
PICTURE
PICTURE
A LOOK AT POSTERS THROUGH HISTORY.

16th Century
The first posters took the form of printed notices. They started to
replace the town-crier and were largely text-based.
A LOOK AT POSTERS THROUGH HISTORY CONTINUED

• 19th Century
• Visually interesting posters were
appeared with pictures and text.
Improved printmaking meant 3-colour
posters. Mostly theatre companies and
book publishers in London & Paris
created them. They were mostly very
large so that they were understood
quickly and able to be seen from a
distance.
A LOOK AT POSTERS THROUGH HISTORY CONTINUED

• 20th Century: French painter, Jules Cheret

created many captivating posters
between 1860’s-90’s. Including vibrant
performers and night-life.
• Later, Artist Toulouse Lautrec created
posters of the Moulin Rouge. They were
known for their expressive nature,
humour and strong colours and lines.
A LOOK AT POSTERS THROUGH HISTORY CONTINUED

• World War 2: with the outbreak of war

the role of the poster changed. Suddenly
the power of persuasive images and
words was seen as being able to change
the course of history. Before TV &
movies, the poster was the cheapest &
effective way to get a message across. It
could reach 100’s of people and
communicate in bold & clear ways.
A LOOK AT POSTERS THROUGH HISTORY CONTINUED

• 20th Century: the importance of the traditional

paper poster declined as photography, radio and
TV became more important.
• 1960’s: Posters began to have a role in
protesting, advertising and promoting festivals
and music. The silk screen process became the
common method.
A LOOK AT POSTERS THROUGH HISTORY CONTINUED

• 21st Century: Posters are most

often printed digitally and are
used alongside other forms of
advertising such as TV, radio for
political, social and cultural
purposes with persuasive images
and text. Often slogans are
included and logos.
A LOOK AT POSTERS THROUGH HISTORY CONTINUED

• TODAY: Posters are created in large formats. They are displayed alongside TV, radio,
social media, internet and are digitally created using various apps. Designers are highly
trained in visual communication skills. Posters can communicate a strong message, or
important information, promote products or raise awareness.
DESIGN ELEMENTS AND DESIGN PRINCIPLES
USED IN VISUAL COMMUNICATION & DESIGN.
• The design elements and
principles shown here are A
vitally important part of
visual communication and
design. Graphic designers
use these elements and
principles in all of their
work, just as you do as an
artist when you plan & use
colour, line, shape, pattern,
texture, in your paintings.
TASK 2: LEARING ABOUT DESIGN ELEMENTS &
PRINCIPLES.

2A: ’TYPE’ = TYPEFACE = THE FONT USED FOR WRITING. TYPEFACES CAN
HAVE STRONG PERSONALITIES AND CAN INFLUENCE THE MOOD OF A MESSAGE.
2A: TASK- CREATING MEANING OF A WORD
THROUGH TYPE.
In your visual diary CHOOSE 2 OF THE FOLLOWING WORDS AND EXPRESS THE
MEANING OF THE WORD THROUGH THE TYPFACE YOU CHOOSE. SKETCH THE
WORDS ONTO PAPER AND USE COLOUR AND TONE TO ENHANCE THE MEANING.
STICKY
SCARY
STRONG
ELEGANT
FAST
TASK 2: LEARING ABOUT DESIGN ELEMENTS & PRINCIPLES.
CONTINUED….

• TASK 2B: 1 poster design 2 different ways.

Considering Colour, Type, Proportion, Contrast,
Cropping, Hierachy – Choose an existing poster and
change it.. Do in your visual diary.
• Do this by:
• Re-drawing the design
• Changing the colours.
• Changing the hierarchy of the pictures (make 1
picture more important /bigger than others)
• Changing the contrast (the lights and darks in the
image)
• Changing the name of the product or title.
• Changing the ‘type’ (font).
TASK 3: CREATING A SMALL PRACTICE POSTER.

• Reflecting on your knowledge of how to use ‘type’, colour, hierarchy,

contrast and other design elements and principles; create a poster of na
eco-friendly product.
• You may choose between 1: an eco friendly holiday lodge OR 2: eco
friendly face masks.
• In your poster design you need to consider:
• What images you will include,
• Choices of colours, type, composition, cropping, contrast, line, tone.
• Include a heading / name for your product.
• Explain the product – what are its best features?
• Do this in your visual diary. This is a practice piece , so it may be in
sketch format.
TASK 4: MOOD BOARD /
MIND MAP.
• Reflecting on your knowledge of posters, design
elements and principles and experience creating
posters and designs in this unit.
• Choose an eco-friendly product ( you may like to
talk to your parents and friends to get ideas).
• Create a mood board / mind map which shows your
research and planning for a poster.
• Include; images, information about the product,
other posters you have seen of this or similar
products, sketches and notations, colour
considerations.
TASK 5: HIGHLY FINISHED POSTER

• By referring to your mood board and reflecting on your

knowledge of posters, design elements and principles and
experience creating posters and designs in this unit.
• Create a highly finished poster of your eco-friendly
product. This must be created on the large heavy weight
paper you collected. You can include elements that are
hand drawn, collage, elements you have created on your
ipads and put all together into the one poster.
• The design elements and principles must be considered.
• Make sure you are communicating your message the best
way you know how through your poster.
• This piece is assessed.