This document discusses several topics related to marketing including the role of simulation in marketing, the lack of focus on relationships in some areas of marketing, differences between international business and international marketing, using intranets to measure marketing performance, the cognitive and affective aspects of trust in developing team performance, and introducing entrepreneurship concepts into non-business fields of study.
This document discusses several topics related to marketing including the role of simulation in marketing, the lack of focus on relationships in some areas of marketing, differences between international business and international marketing, using intranets to measure marketing performance, the cognitive and affective aspects of trust in developing team performance, and introducing entrepreneurship concepts into non-business fields of study.
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Attribution Non-Commercial (BY-NC)
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This document discusses several topics related to marketing including the role of simulation in marketing, the lack of focus on relationships in some areas of marketing, differences between international business and international marketing, using intranets to measure marketing performance, the cognitive and affective aspects of trust in developing team performance, and introducing entrepreneurship concepts into non-business fields of study.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
Everything and nothing: habits of simulation in marketing
2.Relationships are not ubiquitous in marketing
3. International business versus
international marketing 4. Performance measurement and intranets: a natural partnership 5. cognitive & affective dimensions of trust in developing team performance
6.Entrepreneurship education and training introducing entrepreneurship into non-business disciplines