Professional Documents
Culture Documents
Need space of office to do work. Across the various areas of the world,
Set area away to handle work. the pillars of government regulations are
Away from home and distraction diverse and every policy of the
government can perk up or scale down
Want rented or lease office space,
the capabilities to start and the
reachable and accessible.
expansion of the business. Under this
5. Vacation – good for mental and physical domain, it has various elements such as
health. the easy step to commence a business,
Need separation from home, incentive on taxes, and laws that could
technology, away from inquiries from the be friendly with the business.
customer and boundaries set from As similar to that, this domain also
customers. includes the physical structure, where
Wants to get away from their business there is access to the infrastructure,
from a few days, no stress and worry. transport as well as telecommunication
that also affect the businesses
according to the World Economic
THE ENTREPRENEURSHIP ECOSYSTEM Forum.
What is Entrepreneurial Ecosystem? 2. Finance Domain
According to Mason and Brown (2014), For all types of businesses, it is very
“The Entrepreneurial Ecosystem is a set effective and advantageous to have
of different individuals who can be financial reserves as they can maintain
growth by obtaining more resources. A management talent, the experience of
key aspect of any business is the an entrepreneurial company, immigrant
financial resources as it provides workforce access, and the availability of
support to appoint people and to outsourcing.
purchase as well as lease properties as A combination of such components
well as tools and make investments in affects the growth of the business.
marketing and sales, and keep track of Within the domain of human capital,
customers. education and training are considered
The financial alternatives that are
available with the startup of businesses
also began with kin and kith, investors,
venture capital, private equity, and also 6. Market Domain
debt access. There is a positive
The representation of the consumer’s
relationship between the flow of finance
willingness to buy products as well as services
and business growth according to the
of a company is indicated by the market
World Economic Forum.
domain.
3. Culture Domain
It has been argued that staring cultural FINANCIAL MATTERS
support is required for an enterprise to If you are thinking of launching a startup,
establish an emerging Entrepreneurial my hat goes off to you because it’s far from
ecosystem. easy. Here are eight tips to help you avoid
The tolerance of risk and failure within some of common financial mistakes when
an enterprise, priority given to self- starting a new business.
employment, innovation celebration, 1. Cash flow management is key.
success stories, research cultures, and 2. Track and monitor all spending.
role models are the aspects that are 3. Limit you fixed expenses in the
always of huge importance in cultural beginning.
support as explained by the World 4. Remain optimistic but prepare for the
Economic Forum. All these create a worse.
cultural domain. 5. Every minute of your time has monetary
4. Support Domain value.
6. Focus on customer acquisition.
A variety of idiosyncratic, institutions, as
7. Make sure you pay yourself.
well as organizations, assists the
8. Establish financial goals.
business to create and expand as well.
Some actors that included are mentors, The Business Model
consultants, professionals such as A business model describes the
accounting, incubators, accelerators, rationale of how an organization creates,
human resources, etc delivers, and captures value, in economic,
5, Human Capital Domain. social, cultural or other contexts. The process
of business model construction and
Quality and the quantity of the workforce
modification is also called business model
are the human capital domain. Based on
innovation and forms a part of business
the skills and abilities that people have,
strategy.
the working environment is created
accordingly. There are some elements Raising Capital
of this domain such as technical and
Cash is the lifeblood of business, if you 2. The growth phase – Increase revenue, new
run out of it and lack access to additional services, and product development, more
resources, the game is over. employees to hire and sales grow each year.
Advantages:
TRANSITIONING FORM SINGLE
PROPRIETORSHIP TO CORPORATION Combat the hidden cancer of the bad
boss.
There are a lot of small business that
start off as sole proprietorship – it’s one of the Harness discretionary effort.
simplest and most straightforward business Improve operation.
structures, after all. 3. Organization Decline Phase - it can be
Eventually however, many sole renewal or debt.
proprietors see an opportunity to transition into Reason for Decline:
a more formal business model. It could be a
Too much debt
long overdue turning point, a chance to
upgrade a grassroots project into a thriving Inadequate leadership
business. Perhaps it’s to accommodate a huge Poor planning
client who requires your business to operate as Failure to change
a corporation or an LLC. Or maybe it’s the risk Inexperience management
of losing your personal savings or assets in Not enough revenue.
case you sole proprietorship incurs any debts 4. Organizational Renewal – you must exert
or liabilities. effort. Decline doesn’t have to continue.
Advantages of Changing to a Corporation 5. Organizational Death
Converting from sole proprietorship to a
corporation protects your personal assets by
setting it apart from your business assets.
Transitioning into a corporation is also
an effective way to save money on taxes,
which can be quite significant especially foe
business raking in large profits.
1. Easier to obtain financing.
2. Seamless continuity.
3. Tax advantages.
4. Establishes more credibility.
5. Transferable shares of ownership.
6. The corporation itself pays its own tax.
WEEK 5
FIVE STAGES OF ORGANIZATION LIFE
CYCLE
1. The start-up phase – think or form of
business, create business plan, financial
resources or capital, it can be creditors. Last,
Declare that we can open the business.
of money. The company needs to consider the
quality of the product, its uniqueness in the
marketplace and the branding that will be used.
Product – A product can be an offshoot of the Having good process in place ensures that
following 3 provoking questions: What is the you:
problem? What is the solution? And the last Repeatedly deliver the same standards
would be, how does the business enterprise of service to your customers.
make money out of it? The main consideration Save time and money by increasing
associated with the product variable is the efficiency.
actual commodity or service to be sold in return
Physical Environment – Not to be confused Be clear about your ultimate goal in
with place, physical environment refers to the marketing. Before you start working on your
evidence or the felt environment where the marketing strategy, consider what you want as
product is being sold of the service is being an end result. Once you identify the end result,
delivered from. you can develop your plan.
Your firm's goal may be to increase
brand awareness, or simply to increase
product sales. You may also want to
expand into a new market segment. If
you're in the hiking and biking gear
market, for example, you may want to
expand into mountain climbing gear.
Any goal you set should be compared to
a benchmark for your industry. Assume,
for example, that there is a tremendous
DEVELOP A PRODUCT OR SERVICE amount of competition in the hiking and
OFFERING (Part 1) biking gear market. No single firm
A. Define your ideal customer controls more than 5% of the sales In
that market. If your goal is to increase
Determining who your ideal customer is
sales, you might set 5% as your end
will shape all of your marketing efforts for
goal. The goal fits the conditions in your
your product. In order to get the most out
marketplace.
of your marketing budget, target your
You decide that your goal is to increase
ideal customers.
brand awareness. When someone
You can determine you ideal customer
realizes that they need a better cell
through the client data you keep on your
phone charger when they go hiking or
product sales. You can also survey your
biking, you want that prospect to know
clients or analyze research generated by
about your company.
competitors in your industry.
Once you decide on a goal, you can
For example, if you sell outdoor
consider which marketing tactics may be
technology equipment, your ideal
effective. A tactic is a specific task you
customer might be a male or female
perform to market your product. Direct
between the ages of 25 and 50 years old,
email, email campaigns and cold calling
as these people are both more active than
are all marketing tactics.
older people and have more disposable
For example, you might decide that
Income that younger people.
content marketing is a tactic you will use
In addition, you estimate that your ideal
to build brand awareness. You can carry
customer lives in an urban community, as
out this tactic by consistently posting
people there spend more time outdoors
useful blogs and articles to your
than those in other parts of the country,
website.
and has an upper level or high level of
Once people know about your brand,
income, as your outdoor equipment is
you want them to ask for more
relatively expensive
information about your product. They
CREATING A MARKETING STRATEGY may click through on an ad they see, or
(PART 2) visit your website. Those people
become new leads for sales.
You want to maintain contact with your timeline might state that each newsletter
leads until a portion of them become must be sent by the 5th day of each
customers. They may receive an email month.
or newsletter, from you. Other leads Assign each marketing task to a
may read blogs and articles about particular person. If the task is assigned,
outdoor sports on your website. When you won't lose track of the progress of
they decide to purchase a phone that task. Each person can update the
charger, they may buy from you. entire group on the status of their
particular tsk. Maybe your in-house
Expand your marketing efforts. To increase
copywriter is responsible for producing
your sales, you may need to add some new
the newsletter.
marketing activities. As you add new ways of
marketing your product, your firm's brand
awareness will increase.
All companies should have a website,
and many firms write and post blog
content. To expand your presence in the
market, consider hosting a podcast and
speaking at events. If your competitors
don't use these strategies, you'll have a
chance to stand out WEEK 7
Implement a formal system to ask
Concept, Principles, and processes for
clients for referrals. If a customer does
Simple Business Plan
give you a referral, reward them in some
way. You can offer the referring What Are Financial Statements?
customer a free gift or a purchase
discount. A referral has a high Financial statements are written records
probability of being converted from a that convey the business activities and the
prospect to a client. financial performance of a company. Financial
To increase your image as an expert, statements are often audited by government
consider providing seminars or webinars agencies, accountants, firms, etc. to ensure
to your market. When people need to accuracy and for tax, financing, or investing
solve a problem, they seek out experts. purposes.