SABIN SOMAN S2 MBA IMT PUNNAPRA

Industry Founded Founder(s) Headquarters Area served Key people Products

Food processing Vevey, Switzerland (1866) Henri Nestl Vevey, Switzerland Worldwide Peter Brabeck-Letmathe(Chairman), Paul Bulcke(CEO) Baby food, coffee, dairy products, cereals,confectionery, bottled water, ice cream, pet foods CHF109.72 billion (2010) CHF 16.19 billion (2010) CHF 34.23 billion (2010) CHF 111.64 billion (end 2010) CHF 62.60 billion (end 2010)

Revenue Operating income Profit Total assets Total equity

Employees

281,000 (2010)

Nestle managed to convince the mothers, through ads and marketing messages, that they should use infant formula rather than breastfeeding. As a result of this, many uneducated and poor mothers ceased to breastfeed their infants and instead used Nestls formula - of which they could not afford sufficient amounts. Many of them were also unable to understand the instructions for preparing the formula, so a lot of these unfortunate mothers ended up unknowingly starving their children to death.

The public first learned of this in the late 1970s and responded with a boycott of Nestl products in the United States and several European countries. To this day, this boycott has still not completely ended. It has, however, led to Nestle ceasing to market the infant formula in third world countries. In its marketing policy, Nestle currently maintains that breast milk is the most appropriate form of nutrition for infants, but infant formula is a very good substitute that can be used by women who cant or choose not to breastfeed.

Provide better awarness to the users about the usage pattern of the product Avoid the sales of such products in the under developed countries Make use of breastfreeding for infants rather than giving milk products