CSR

//

NGO

Page 1 of 15

2001 (Enron)
2008

08 5000 70%
73%
IBM 68%CSR
54%
12 43%
88%

2002
18%

Page 2 of 15

Goldman Sachs07 07
25

1.

NGO 13

2.

3.

Killer Coke

social innovation

Page 3 of 15

aspirations as citizens

(Stakeholders)

40
5

Grameen Bank KIVA

eBay MicroPlace

CSI
ICT 2010
50%CarbonFree(TM)

KPMGCERES
57
CDP 3000

Page 4 of 15

4000

ESG

Page 5 of 15

Seung Ho Park Wilfried R. Vanhonacker MIT

/Think
GloballyAct Locally/Think local, Act global

07

Page 6 of 15

//

FSCMSC

06 Look Behind the Label

Product (Red)

APP

Domini
ICCRProxy
Resolutions

Page 7 of 15

Skoll
FAST 07

NGO

PGPUR
CEMEX
Patrimonio Hoy

Unilever Aravind

Page 8 of 15

 33 13
NGO

Stern Review

ESG
Asset4Innovest ISS
Enhanced
Analytics Initiative
5% ESG
ESG

GRI
CorporateRegister
CSRwire
CSR
GRI
BQ

IFC
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Page 9 of 15

ESG

Page 10 of 15

1.

2.

3.

4.

20
60 260
NGO

5.

5.1.

5.2.

5.3.

5.4.

Page 11 of 15


1.

2.

3.

4.

NGO
NGO

NGO
/
NGO

NGO
NGO
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NGO NGO
2001 Shakti
4.5

NGO

WWF
NGO

Page 12 of 15

NGO

NGO

NGO

WHO

NGO 1

5.

CSR

2001 06

ESG /
/

The Competitive Advantage of Corporate Philanthropy, Michael E. Porter and Mark R. Kramer, Dec.
2002, Harvard Business Review
Page 13 of 15

Social Partnership

FSCMSC
CarbonFree

CSR

CSR
Page 14 of 15

CSR
CSR

cliff.chien@gmail.com

Page 15 of 15