Final Presentation Outline

Presentation: 30 Minutes Discussion: 15 Minutes

Welcome Introduction o Review client objectives Research Overview o Overview of research conducted o Key findings from pre-campaign research that drove strategy development Campaign Strategy o Overview of strategy development process o Explain major facets of chosen strategy along with reasons strategy was chosen Description of specific market targeted Position Message & slogan Tactics implemented Public Relations Review o Outline PR strategy and tactics implemented o Show examples of media coverage or other successes o Discuss major successes as well as parts of strategy that could be improved o Media value vs. cost (newspaper, radio, TV, Internet, etc.) o Present total impressions/number of people exposed to media Advertising Review o Outline advertising strategy and tactics implemented o Show examples of major tactics o Discuss successes and part of strategy that could be improved o Advertising value vs. cost o Present total impressions/number of people exposed to your tactics Financial Analysis o Show accurate cost vs. value analysis o Present Return on Investment Results o Present overall achievements of campaign How client objectives were met How objectives could have been better met
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Copyright 2010, EdVenture Partners 90809014.doc | RV | 6-2010

Post-campaign research findings and how perceptions were changed o Present any recommendations to the client o Outline recommended next steps for client Conclusion - Thank client Q & A Session

Copyright 2008, EdVenture Partners 90809014.doc | DBM | 8-2008

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