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    Christine Goodyer
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    The document is a questionnaire that asks respondents to indicate which countries' ready-made products they would buy from, whether they would try a new meal, how much they would spend on a multicultural meal, what would tempt them to try a new product, when they would eat a multicultural dish, and what ingredients would persuade them to buy a multicultural product. Respondents are asked to select their answers by circling or ticking options.

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    The document is a questionnaire that asks respondents to indicate which countries' ready-made products they would buy from, whether they would try a new meal, how much they would spend on a multicultural meal, what would tempt them to try a new product, when they would eat a multicultural dish, and what ingredients would persuade them to buy a multicultural product. Respondents are asked to select their answers by circling or ticking options.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views2 pages

    Questionnaire

    Uploaded by

    Christine Goodyer
    The document is a questionnaire that asks respondents to indicate which countries' ready-made products they would buy from, whether they would try a new meal, how much they would spend on a multicultural meal, what would tempt them to try a new product, when they would eat a multicultural dish, and what ingredients would persuade them to buy a multicultural product. Respondents are asked to select their answers by circling or ticking options.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Questionnaire

    Would you buy ready-made products from any of the following countries? (Circle no more than 6)
    Hawaiian

    Australian
    Chinese French German Greek Italian Jamaican Thai Korean Mexican Malaysian Moroccan Spanish Portuguese South Africa

    Brazilian Cajun

    Would you be prepared to buy a meal that you have never eaten before? Yes No

    How much would you be prepared to spend on a multicultural meal for one? Between 1 - 1.50 under 2 Over 2

    Under 1

    Which of the following would tempt you to try a new product? (Tick as many as you wish) Appealing Description Personal

    Attractive packaging recommendation Good Advertising

    Samples available to try in shops

    If you were going to eat a multicultural dish, when would you eat it?

    Special occasions

    Of the following list of ingredient, tick any that you feel would persuade you to buy a multicultural inspired product?

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