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  • 7 P's of Marketing

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    Toral Desai
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    Red Mango is a frozen yogurt chain that uses real yogurt and offers various flavors and toppings. It has locations in metropolitan cities near gyms and malls in New Delhi, Vasant Kunj, and Ambience Mall, with plans to expand to Mumbai and Bangalore. Red Mango promotes through TV, billboards, Facebook, and mall events. Stores are staffed by a manager and 6-8 employees trained in quickly making and serving customized frozen yogurt orders to customers.

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    7 P’s of Marketing

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    Red Mango is a frozen yogurt chain that uses real yogurt and offers various flavors and toppings. It has locations in metropolitan cities near gyms and malls in New Delhi, Vasant Kunj, and Ambience Mall, with plans to expand to Mumbai and Bangalore. Red Mango promotes through TV, billboards, Facebook, and mall events. Stores are staffed by a manager and 6-8 employees trained in quickly making and serving customized frozen yogurt orders to customers.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    20 views13 pages

    7 P's of Marketing

    Uploaded by

    Toral Desai
    Red Mango is a frozen yogurt chain that uses real yogurt and offers various flavors and toppings. It has locations in metropolitan cities near gyms and malls in New Delhi, Vasant Kunj, and Ambience Mall, with plans to expand to Mumbai and Bangalore. Red Mango promotes through TV, billboards, Facebook, and mall events. Stores are staffed by a manager and 6-8 employees trained in quickly making and serving customized frozen yogurt orders to customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 13

    7 Ps of Marketing

    Product Yoghurt used First frozen yoghurt store to be certified Flavours Toppings

    Place Metropolitan Cities Near gyms. In Malls Present branches in India: New Delhi, Vasant Kunj, Ambience Mal. Outlets coming up in: Mumbai, Bangalore, Chandigarh

    Price
    Regular 100 gms. (130 160 cal) With 3 standard Topings : 89 150 Rs Grande 200 gms.(220 260 cal) With 3 standard Topings : 116 250 Rs Big 300 gms.(320 390 cal) With 3 standard Topings 166 390 Rs Extra Topping: 15 Rs :

    Promotion T.V. Advertisements on local cable network

    Hoardings

    Facebook Page

    Promotional events in Malls

    People
    People in Red Mango involves: A manager 6 to 8 staff members trained in making and serving the Red Mango Yoghurt

    Process
    Red mango thrives on quick service Firstly yoghurt is processed as per the flavour required Toppings are added as per the customers order Served to the customer

    Phsical Evidence
    Chairs and tables Good quality food(Yoghurt) Good ambience Soft music Good seating arrangement.

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