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    This document appears to be an exam for a strategic management course, outlining the structure and questions. It is divided into three parts: Part A contains short questions that require defining key strategic management terms. Part B includes longer questions requiring distinguishing strategic from tactical decisions, outlining the strategic planning process, and evaluating an MNC's strategies. Part C is a case study question analyzing industry profitability factors and the strategy a leading company would pursue.

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    This document appears to be an exam for a strategic management course, outlining the structure and questions. It is divided into three parts: Part A contains short questions that require defining key strategic management terms. Part B includes longer questions requiring distinguishing strategic from tactical decisions, outlining the strategic planning process, and evaluating an MNC's strategies. Part C is a case study question analyzing industry profitability factors and the strategy a leading company would pursue.

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    Download as PDF, TXT or read online from Scribd
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    10 views1 page

    QP 1

    Uploaded by

    Eric Potts
    This document appears to be an exam for a strategic management course, outlining the structure and questions. It is divided into three parts: Part A contains short questions that require defining key strategic management terms. Part B includes longer questions requiring distinguishing strategic from tactical decisions, outlining the strategic planning process, and evaluating an MNC's strategies. Part C is a case study question analyzing industry profitability factors and the strategy a leading company would pursue.

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    of 1

    *3707*

    Reg. No. : ..................................... Name : ..........................................

    (Page : 1)

    3707

    IV Semester M.B.A. (Full Time) Degree Examination, July 2009 (2006 Scheme) STRATEGIC MANAGEMENT (Common with VI Semester M.B.A. (Part-time))
    Time : 3 Hours PART A Write short notes on any five questions. Each question carry equal marks. (53=15 Marks) 1. Strategic management. 2. Mission. 3. Portfolio analysis. 4. Social audit. 5. Corporate planning. 6. Globalization of business. 7. Collaboration. 8. Stategic alliance. PART B Answer any three questions elaborately. Each question carry equal marks. (310=30 Marks) 9. Distinguish between strategic decisions and tactical decisions. 10. Detail the steps in the strategic planning process. 11. Critically evaluate the strategies followed by an MNC families to you. 12. Illustrate the financial and non-financial strategic performance measurement tools. Explain the limitations of each tool. 13. Why do corporates diversify ? Examine the relative merits and demerits of diversification. PART C (CASE) (115=15 Marks) 14. Discuss the factors that determine the profitability of an Industry. If your company is the leader in that industry, what strategy would you follow ? Why ?

    Max. Marks : 60

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