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  • Oko's Presentation For Social Media Club Ulaanbaatar

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    Oko D
    591 views14 pages
    The document discusses brand building and social media marketing. It notes Facebook has 845 million users and had a $100 billion IPO, while Twitter is worth $100 million. It also discusses viral loops in marketing, with viral coefficient equal to the number referred multiplied by the uptake ratio. Finally, it lists 9 hot social media marketing tips, including using a vanity URL, third-party platforms, application publishing platforms, when and what to post on Facebook, and using Facebook Insights.

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    Oko's Presentation for Social Media Club Ulaanbaatar

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    The document discusses brand building and social media marketing. It notes Facebook has 845 million users and had a $100 billion IPO, while Twitter is worth $100 million. It also discusses viral loops in marketing, with viral coefficient equal to the number referred multiplied by the uptake ratio. Finally, it lists 9 hot social media marketing tips, including using a vanity URL, third-party platforms, application publishing platforms, when and what to post on Facebook, and using Facebook Insights.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    591 views14 pages

    Oko's Presentation For Social Media Club Ulaanbaatar

    Uploaded by

    Oko D
    The document discusses brand building and social media marketing. It notes Facebook has 845 million users and had a $100 billion IPO, while Twitter is worth $100 million. It also discusses viral loops in marketing, with viral coefficient equal to the number referred multiplied by the uptake ratio. Finally, it lists 9 hot social media marketing tips, including using a vanity URL, third-party platforms, application publishing platforms, when and what to post on Facebook, and using Facebook Insights.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 14

    BRAND BUILDING + SOCIAL MEDIA

    Click to edit Master subtitle style

    5/14/12

    BRAND BUILDING + SOCIAL MEDIA MARKETING: SALES BRANDING: A REMARKABLE CUSTOMER EXPERIENCE SOCIAL MEDIA vs TRADITIONAL MEDIA Facebook 845 million user / $100 BILLION IPO Twitter $100 MILLION

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    2. PUBLISHING AUTOMATION

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    2. PUBLISHING AUTOMATION

    The Viral Loop

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    Viral Coefficient = # referred * uptake ratio

    9 Hot SM-Marketing Tips


    1. 2.

    3.

    4. 5.

    VANITY URL Third-party platform to distribute content An application publishing platform When and what to post Facebook Insights

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    1. VANITY URL

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    VANITY URL

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    2. An application publishing platform

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    2. An application publishing platform

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    4. When and what to post

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    4. When and what to post

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    5. Facebook Insights

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