Scribd Logo
Upload

Welcome to Scribd!

  • Draft SMM

    Uploaded by

    Josef Miranda
    7 views21 pages
    This document provides guidance on creating a successful social media marketing campaign. It outlines key steps such as defining objectives, developing a powerful story or experience, and creating an action plan. Specific recommendations include specifying campaign targets and duration, uniting an idea with emotion using evocative visuals, creating hashtags for conversation, and using crowd-sourcing and shared content to get attention. Sample objectives and a social media plan are also provided focusing on a fitness revolution campaign across Facebook and events to increase reach, responses, and class attendees through the end of the year.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document provides guidance on creating a successful social media marketing campaign. It outlines key steps such as defining objectives, developing a powerful story or experience, and creating an action plan. Specific recommendations include specifying campaign targets and duration, uniting an idea with emotion using evocative visuals, creating hashtags for conversation, and using crowd-sourcing and shared content to get attention. Sample objectives and a social media plan are also provided focusing on a fitness revolution campaign across Facebook and events to increase reach, responses, and class attendees through the end of the year.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views21 pages

    Draft SMM

    Uploaded by

    Josef Miranda
    This document provides guidance on creating a successful social media marketing campaign. It outlines key steps such as defining objectives, developing a powerful story or experience, and creating an action plan. Specific recommendations include specifying campaign targets and duration, uniting an idea with emotion using evocative visuals, creating hashtags for conversation, and using crowd-sourcing and shared content to get attention. Sample objectives and a social media plan are also provided focusing on a fitness revolution campaign across Facebook and events to increase reach, responses, and class attendees through the end of the year.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 21

    Launching

    Social
    Media Marketing
    Campaigns
    LEARNING OUTLINE
    • Discover key components of a successful SMM campaign
    • Managing beyond SMM campaign
    • Synchronizing the SMM campaign with other channels
    • Responding to criticism

    09 . 13 . 2023
    Creating
    SMM
    Roadmap
    DEFINE YOUR OBJECTIVES
    • Specify where you are planning to run your campaign

    • Who you are targeting

    • Duration of the campaign


    DEVELOP A POWERFUL STORY OR EXPERIENCE
    Why run this Campaign?

    What Value will they get?

    People impacted tells story

    Who the hero is


    Why run this Campaign? What is the larger picture? Are you helping them become successful?

    What Value will they get? Customers want social proof, testimonials, authenticity.

    People impacted tells story Unite an idea with an emotion. Evocative photography.

    Who the hero is Visuals that tell a story. It can be a program that works.
    CREATE AN ACTION PLAN
    CREATE AN ACTION PLAN

    CLEAR CALL TO
    ACTION
    If the user has to sign-up for
    something, display the sign-up
    process front and center at all
    times.

    Josef Mirada, RFP


    CREATE AN ACTION PLAN

    HASHTAGS &
    OTHER TOOLS
    Create Hashtags so that people
    Can follow the conversation.

    Josef Mirada, RFP


    CREATE AN ACTION PLAN

    Online Community gathering.

    CROWD
    SOURCING

    Josef Mirada, RFP


    CREATE AN ACTION PLAN

    Content should get attention.

    SHARED
    CONTENT

    Josef Mirada, RFP


    OBJECTIVE
    • Fitness Revolution as peg for year-end/Q4
    • IGNITE as the flagship event

    • HITCAMP and HIT-X on discounted promo ‘til December

    • Activate Online Coaching as content

    • Increase Facebook reach and content interaction

    • Achieve 98-100% response rate on inquiries

    • Reach at least 50 FT Class attendees ‘til end of year


    SOCIAL MEDIA PLAN
    • Integrate and align Facebook page with upcoming IGNITE Event

    • Contents should be aligned with values that a challenger will get from the
    program and call to action
    • Anchor with ACT principles. Awareness, Community, and Transformation.

    • #AGFC Fitness Revolution: Redefining Fitness

    • Involve existing clients: Temporary Profile


    SOCIAL MEDIA PLAN
    • Suggested top (3) per values content:
    • (A) Fitness Myth Debunks, Short Tutorial on Regression to progression of movements,
    Health repercussions and benefits

    • (C) Group Class Photos, Reels: Partner workout, group workout, fun warmups, Short
    Video Group Inviting (We are AGFC Community! Be part of the AGFC Fitness Revolution!)

    • (T) Transformation Photos, Reels: Lightweight to Heavyweight, Light to Intense activities,


    Short Video Testimonials (Industry/Inclusiveness/Results is the problem. AGFC is the
    solution thru ACT principles)
    MONITORING
    • Daily monitoring of phone and Soc Med inquiries

    • Daily monitoring of response rate

    • Weekly monitoring of Facebook reach and engagement


    QUESTIONS?
    End of Presentation

    You might also like