Definition

COMPANY NAME
The purpose toward which an endeavor is
PURPOSE directed.
Reason for which something is done.
The result or achievement toward which
GOAL Aeffort is directed
strategy or aimed.
is a general plan or set of plans
The specific action/actions
intended to achieve something, which one try
especially
MEDIUM/CHANNEL over
The
to platform
achieve
a longas atoshort
be used
period. termfor execution.
plan.The
specific details and accompanying
OBJECTIVE Strategy
measuresis(SMART).
the art of planning the best way
to gain an advantage or achieve success,
STRATEGY Tactics
especiallyareinspecific
war. actions or tools that
you can use to boost your performance
TACTICS and achieve your goals faster.
POC Who is assigned?
Tools Applications you'll
The contributing use for
factors implementation
that you need to
measure in order for you to determine if
METRICS Key
the overall plan isIndicators
Performance working or- not.
helps you
determine if you are on your way to
KPI achieving your objectives and goals.
CURRENT STATS Current Numbers
Specific and Target Numerical Values of
TARGETS Your Goals
 Sample Data
PERSONAL BRAND OF INFLUENCIA AGENCIA GOMEZ

Raise Brand Awareness

Put Inluencia Gomez under the radar of potential consumers.

Facebook Page

Increase
Create Post
and Reach by
distribute 50% a week
produced content to groups and craft a
Create Videos
targeted and Mini
copy based Blog
on the Contents on the Page.
personas.
Post 2xcomments
Leave daily at 9:30am
on other pages and interact with other brands.
Join Conversations and recommend Influencia Gomez to people
expressing pain which can be resolved by Influencia.
Luzviminda

Planable

No. of Organic Reach

% difference of organic reach from total page likers

9,000 Total Reach

12,000 Reach weekly

 METRICS KPI
Page Likes Increase in Page Likes
Increase in Page Visits
Increase in Engagements
Social Traffic Goal Conversion Rate (GCR)
Social Shares A highNumber
Total numberofofshares
leads and visitors from a social media
campaign.
Social Visits
A high visit to lead conversion rate from social media
Number of followers Followers'
visitors. Growth Rate
Number of join requests and total comments
Engagement Rate
and posts by the community

Total New Followers from the previous week

Growth Rate
and New Followers Gained This Week
 FORMULA

# of Referrals / # of Conversions

# of current followers compared to target for month/year

(Total # of Comments + Likes / Total Followers or Group Members) x 100

(# New Followers/# Total Followers From Previous Period) x 100

 Facebook
Your Brand
Name Competitor 1 Competitor 2
# of Followers
Engagement Rate
Frequency of Posting
What kind of content are they posting?
Month over month growth
What works for their company?
Do they run a social media contest?
Instagram
Your Brand
Name Competitor 1 Competitor 2
# of Followers
Engagement Rate
Frequency of Posting
What kind of contents are they posting?
Month over month growth
What works for their company?
Do they run a social media contest?
What hashtags are they using?
Competitor 3

Competitor 3
Persona Medium Channel Goal Date
Content Topic/Theme Type Content Copy Caption
Image
 Content Themes
Channel Brand Awareness
FB Page How To
FB Page What To Do When____
FB Page What You Will Get When____
FB Page Where This Can Take You_____
FB Page What Happened To Them When___
FB Page What Will Happen If You Don’t___
FB Page Who Achieved What When They Did This____
FB Page What Do They Need To Keep In Mind/ Tips
FB Page Get To Know More About Us
FB Page Brand Story
FB Page This is our brand personality Post
FB Page This is our team post
FB Page Behind the scenes
Content Themes
Consideration Conversion
How To Make It Happen