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    Eva885
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    Eva Kocourková's document summarizes the history and operations of Orion, a Czech chocolate company founded in 1889. It discusses Orion's origins, logo featuring a four-tip star designed in 1921, and products. More recently, Orion was acquired by Nestlé in 1992 and has used innovative technologies to become the largest Czech chocolate producer, employing a successful 2003 marketing campaign featuring billboards promoting a game.

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    Eva Kocourková's document summarizes the history and operations of Orion, a Czech chocolate company founded in 1889. It discusses Orion's origins, logo featuring a four-tip star designed in 1921, and products. More recently, Orion was acquired by Nestlé in 1992 and has used innovative technologies to become the largest Czech chocolate producer, employing a successful 2003 marketing campaign featuring billboards promoting a game.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views8 pages

    Prezentace

    Uploaded by

    Eva885
    Eva Kocourková's document summarizes the history and operations of Orion, a Czech chocolate company founded in 1889. It discusses Orion's origins, logo featuring a four-tip star designed in 1921, and products. More recently, Orion was acquired by Nestlé in 1992 and has used innovative technologies to become the largest Czech chocolate producer, employing a successful 2003 marketing campaign featuring billboards promoting a game.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Eva Kocourkov

    CONTENT
    History of the company
    Facts about its logo

    Products
    Company nowadays and its famous campaign

    HISTORY
    1889 Frantiek Marner and his wife Oriental Candies, Turkish Honey 1896 public company 1914 new products and starting with the most delicate chocolate called Orion Since 1928 whole company is called Orion

    LOGO ORION
    Zdenk Rykr Four-tip star since 1921 He made many designs for the company The most famous was a design for KOFILA bar

    PRODUCTS

    NOWADAYS
    1992 - acquisition with Nestl New modern technologies The biggest Czech chocolate producer 2/3 market share 2003 Wait for your star special game = great marketing strategy, billboards everywhere

    SUMMARY
    Foundation of the company Orion products Company in last 20 years

    Thank you for your attention!

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