BSRM AKS GPH BSIL KSRM RSRM Other

30% 25% 5% 5% 20% 5% 10%

KSRM 20%

BSIL

Unfovourable Neutral Fovourable Highly favourable

20% 50% 25% 5%

Unfovourable Neutral Fovourable Highly favourable

Unsatisfactory Not very satisfactory Satisfactory Very satisfactory

5% 20% 70% 5%

Availability of RSRM pro

100% 50% 0%
Unsatisfactory Not very satisfactory

Price compare to

Price compare to
Poor Average Good Excellent
30% 50% 20% 0%
50% 40% 30% 20% 10% 30%

Very Slow Slow Average Quick Very Quick

0%

Poor

Average

90% 80% 70% 60%

Unsatisfactory Not very satisfactory Satisfactory Very satisfactory

8% 80% 12% 0%

50%
40% 30%

20% 10% 0% Unsatisfactory Not very satisfactory

8%

Unsatisfactory Not very satisfactory Satisfactory Very satisfactory

8% 30% 56% 6%
60% 50% 40%

Availability of product inf

30%

30%

30%

30% 20% 10% 0% Unsatisfactory Not very satisfactory 8%

Promotional ince
Unsatisfactory Not very satisfactory Satisfactory Very satisfactory
15% 60% 20% 5%
70% 60%
50%

40% 30%
20%

10% 0% Unsatisfactory Series1 15%

Unsatisfactory Not very satisfactory Satisfactory Very satisfactory

1% 4% 85% 10%
100% 80% 60% 40%
20%

Order fulfillm

Unsatisfactor y Series1 1%

0%

Prompt in dealing with complaints Very Slow Slow Average Quick Very Quick
3% 15% 60% 20% 2%
Axis Title

Prompt in dealing with

60%
50%

40% 30%

Axis Title

30% 20% 10% 0% Series1 Very Slow

3%

Very Unlikely Somewhat Unlikely Neutral Somewhat Likely Very Likely

1% 11% 50% 30% 8%

Likelyness product to oth

50% 40% 30%
20%

10% 0% Series1 Very Unlikely 1% Somewha t Unlikely

Very Unlikely Somewhat Unlikely Neutral Somewhat Likely Very Likely

1% 13% 44% 33% 9%

Likelyness to continue doin with the company

13% 1% Very Unlikely Somewhat Unlikely

Favourite brand of customers

RSRM 5%
KSRM 20%

Other 10%

BSRM 30%

BSRM

AKS GPH BSIL

BSIL 5%

GPH 5%

AKS 25%

KSRM RSRM Other

Performance 5%
Unfovourable
25%

20%

Fovourable Highly favourable

50%

Availability of RSRM products

Not very satisfactory

Satisfactory

Very satisfactory

rice compare to competitor

rice compare to competitor

50%

20% Average Good

0% Excellent

80%

12% Not very satisfactory Satisfactory

0%

Very satisfactory

vailability of product information

56%

30%

30%

6%

Not very satisfactory

Satisfactory

Very satisfactory

romotional incentives

Unsatisfactory

Not very satisfactory 60%

Satisfactory 20%

Very satisfactory 5%

Order fulfillment

Unsatisfactor

Not very satisfactory 4%

Satisfactory 85%

Very satisfactory 10%

Prompt in dealing with complaints

Slow
15%

Average
60%

Quick
20%

Very Quick 2%

ness to recommend RSRM product to others

Somewha t Unlikely 11%

Neutral 50%

Somewha t Likely 30%

Very Likely 8%

to continue doing business with the company

44% 33%

9%

Neutral

Somewhat Likely

Very Likely