Professional Documents
Culture Documents
Cycling Sponsorship
Cycling Sponsorship
Cycling Sponsorship
Contents
3 4 5 6 7 8 9 Introduction2 Who is HUB RACING? Roster & Results City Bikes Criterium Sponsors Cycling Sponsorship & Demographics Major Media and Promotional Accomplishments Sponsorship Levels Conclusion
10 11
Introduction
Thank you for taking the time to review the 2008 Hub Racing Sponsorship Proposal. The purpose of this proposal is to introduce ourselves and show how sponsorship can benefit you. Cycling is a great opportunity to generate advertising exposure, increased public interest and an enhanced public image through the sponsorship of a professional cycling team. Hub Racing is an organization which offers involvement in a complete program that promotes cycling and a clean healthy lifestyle. Partnership with a respected, global company such as yours will strengthen our success, while promoting your brand across the U.S. The following program offers an exciting concept and a very promising opportunity. Thank you for your time and consideration. Shawn Blumenfeld Team Director bega@hubracing.com (202) 345-1177
Dale Tye
Brooke OConnor
Becky Broeder
Rebecca Jones
2003 Australian National Champion Flying 200m Tandem and Former World Record Holder
Leeanne Manderson
Krystal Jeffs
Cory Bemis
Michele Bote
Nicole Raspa
Results Gym
Drinkmore Water
SAAB/Salomon
Cycling Demographics
Cycling is...
One of the most popular and fastest growing sports in the USA and the second most popular recreational activity in the world. 65 million people attend professional cycling events annually 90 million cyclists & enthusiasts in the U.S. Including six million bicycle commuters in U.S.
Exposure Statistics
Events -50+ race days Race Results Victories Team and Performance Awards General Classification (GC) Results Podium Finishes (1st 5th) Spectators (Live at Event) Major National or International Event 30,000+ persons National (NRC/UCI) Event 5000+ persons Regional Event 500+ persons Media Coverage Television/Radio Coverage Photographic Images Printed Advertisement Newspaper Print Charity Involvement Internet Media Additional Exposure Opportunities Sponsored Athlete Appearances (as requested) Promotion of charity drives and events Team hosted race (City Bikes Criterium)
Leisure Cyclists
85% are between the ages of 25-54 63% are between the ages of 25 and 44 55% are male 45% are female 63% are professional managers 90% have attended college 39% have post-graduate degrees 52% rate their brand loyalty as high Median household income is $80,000
Sponsorship Levels
TITLE SPONSORSHIP $100,000 Team bears the sponsors name Primary Logo placement on uniforms, vehicles and website Reference in media and collateral materials Team members available for Trade Events, Media and Company functions Charity events executed by Hub Racing in your companys name Race day Hosting opportunities: provided and scheduled with Hub Racing Marketing kit managed by Hub Racing and your brand CO-SPONSORSHIP Logo placement on team clothing, vehicles and website Reference in media and collateral materials
www.hubracing.com