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National Dairy Development Board

Impressed by the spectacular success of the Amul pattern, and keen to have it extended all over the country, prime minister Lal Bahadur Shastri set up in 1965 the National Dairy Development Board (NDDB), with Dr Verghese Kurien as its chairman. Dr Kurien drove the globally recognised Operation Flood from 1970 to 1996, and handed over the reins of this institution to his successor Dr Amrita Patel in 1998. NDDB was constituted under the National Dairy Development Board Act, 1987, and enjoys the status of a Public Financial Institution (PFI) and an institute of national importance. It was created to promote, finance and support producer-owned and controlled organisations. NDDB's programmes and activities seek to strengthen farmer cooperatives and support national policies that are favourable to the growth of such institutions. Fundamental to NDDB's efforts are cooperative principles and the Amul pattern of cooperation. NDDB succeeded in replacing exploitation with empowerment, tradition with modernity, stagnation with growth, transforming dairying into an instrument for the development of India's farmers. That success combined the wisdom and energy of farmers with professional management to successfully capture markets for liquid milk and milk product while supporting farmer's investment with inputs and services. From the beginning, NDDB had planned and spearheaded India's dairy programmes by placing dairy development in the hands of milk producers and the professionals it employs to manage the cooperatives. In addition, NDDB also promotes other commodity-based cooperatives, allied industries and veterinary biologicals on an intensive and nation-wide basis. NDDB has leveraged the capabilities of milk marketing federations and milk producers' cooperative unions to bring high quality services and modern technology to the service of rural India. The primary focus of NDDB's concerns are: Animal breeding Cooperative development and governance Engineering Product and process technology Research and development Biotechnology Training and consultancy Achievements of dairy cooperatives at a glance: Reach: The dairy cooperative network includes170 milk unions Operates in over 338 districts Covers nearly 108,574 village level cooperatives Is owned by nearly 12-million farmer members Milk production: India's milk production increased from 21.2-million mt in 1968 to 88.1-million mt in 2003-04 Per capita availability of milk presently is 231 grams per day, up from 112 grams per day in 1968-69 India's 3.8 per cent annual growth of milk production surpasses the 2 per cent growth in population; the net increase in availability is around 2 per cent per year

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growth in population; the net increase in availability is around 2 per cent per year Marketing: In 2003-04, average daily cooperative milk marketing stood at 148.75 lakh litres; annual growth has averaged about 4.2 per cent compounded over the last five years Dairy cooperatives now market milk in about 200 class cities including metros and some 550 smaller towns During the last decade, the daily milk supply to each 1,000 urban consumers has increased from 17.5 to 52.0 litres Innovation: Bulk-vending, saving money and the environment Milk travels as far as 2,200 kilometers to deficit areas, carried by innovative rail and road milk tankers Ninety-five per cent of dairy equipment is produced in India, saving valuable foreign exchange Macro impact: The annual value of India's milk production amounts to about Rs880 billion Dairy cooperatives generate employment opportunities for some 12-million farm families Compiled b y Shub ha Khandekar

Also see: Dr Verghese Kurien: The milk man of India Dr Verghese Kurien: Background White Revolution Operation Flood IRMA Institute of Rural Management, Anand Amul Brand

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