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  • 2012 PROMO GPJ 1 Experiential Agency

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    This document summarizes promotional marketing agencies that specialize in different areas such as event/experiential marketing, interactive marketing, promotional products, retail marketing, social marketing, and sweepstakes. It lists the top agencies in each specialty area based on 2011 net revenue as well as their revenue amounts. The top agencies specializing in event/experiential marketing were George P. Johnson, Live Nation Network, and GMR Marketing. In interactive marketing the top agencies were Digitas, Euro RSCG, and Hawkeye. BDA had the highest revenue of $313 million in promotional products.

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    This document summarizes promotional marketing agencies that specialize in different areas such as event/experiential marketing, interactive marketing, promotional products, retail marketing, social marketing, and sweepstakes. It lists the top agencies in each specialty area based on 2011 net revenue as well as their revenue amounts. The top agencies specializing in event/experiential marketing were George P. Johnson, Live Nation Network, and GMR Marketing. In interactive marketing the top agencies were Digitas, Euro RSCG, and Hawkeye. BDA had the highest revenue of $313 million in promotional products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    12 views2 pages

    2012 PROMO GPJ 1 Experiential Agency

    Uploaded by

    filipfilipfilip
    This document summarizes promotional marketing agencies that specialize in different areas such as event/experiential marketing, interactive marketing, promotional products, retail marketing, social marketing, and sweepstakes. It lists the top agencies in each specialty area based on 2011 net revenue as well as their revenue amounts. The top agencies specializing in event/experiential marketing were George P. Johnson, Live Nation Network, and GMR Marketing. In interactive marketing the top agencies were Digitas, Euro RSCG, and Hawkeye. BDA had the highest revenue of $313 million in promotional products.

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    of 2

    100 rankings

    Promo

    CHIEF MARKETER 2012 PROMO 100: SPECIALISTS


    Top Agencies with a Promotional Marketing Speciality in:
    EVENT/EXPERIENTIAL
    TOP
    Agency 1. George P. Johnson 2. Live Nation Network 3. GMR Marketing LLC *Revenue estimated by 4. Arnold Brand Experience Promo 5. Jack Morton Worldwide

    10

    2011 revenue $146,015,527* 119,800,000* 106,600,000* 105,300,000* 94,800,000*

    Agency 6. Octagon 7. Cardenas Marketing Network Inc. 8. TEAM Enterprises 9. MKTG INC 10. Team Epic

    2011 revenue 89,750,000* 59,176,725 40,200,000* 34,778,000 33,200,000

    INTERACTIVE
    TOP
    Agency 1. Digitas 2. Euro RSCG 3. Hawkeye *Revenue estimated by 4. ePrize Promo 5. Source Marketing

    10

    2011 revenue $400,000,000* 172,500,000* 85,422,000* 53,212,495 25,800,000*

    Agency 6. AMP Agency 7. MRY (Mr Youth) 8. Gage Marketing Group, LLC 9. Mastermind Marketing 10. Tenthwave Digital LLC

    2011 revenue 23,059,082 20,800,000* 18,326,000 14,800,000 6,062,533

    PROMOTIONAL PRODUCTS
    TOP

    Agency 1. BDA 2. Shumsky 3. Specialized Marketing Group, Inc.

    2011 revenue $313,345,000 5,931,828 4,187,131

    Agency 4. Supremia International, Inc. 5. Promotional Alliance International, Inc.


    *Revenue estimated by Promo

    2011 revenue 3,700,000* 1,891,298

    RETAIL (IN-STORE)
    TOP

    10

    Agency 1. Draftfcb 2. Leo Burnett/Arc Worldwide 3. Wunderman 4. Integrated Marketing Services 5. MarketStar Corporation 6. Integer Group, The

    2011 revenue $676,200,000* 475,000,000* 441,200,000* 302,170,277 176,135,837* 158,050,000*

    Agency 2011 revenue 7. TracyLocke 123,000,000* 8. G2 Worldwide 121,000,000* 9. Ryan Partnership 117,758,698 10. Marketing Arm, The 115,774,000* (Chief Marketer 2012 PROMO 100 Agency of the Year)
    *Revenue estimated by Promo

    100 rankings
    Promo

    CHIEF MARKETER 2012 PROMO 100: SPECIALISTS


    Top Agencies with a Promotional Marketing Specialty in:
    SOCIAL
    TOP
    Agency 1. Digitas 2. Euro RSCG 3. Ryan Partnership *Revenue estimated by 4. Arnold Brand Experience Promo 5. Hawkeye

    10

    2011 revenue $400,000,000* 172,500,000* 117,758,698 105,300,000* 85,422,000

    Agency 6. Alcone Marketing 7. Cardenas Marketing Network Inc. 8. Source Marketing 9. Active Network, Inc., The 10. MRY (Mr Youth)

    2011 revenue 68,120,000* 59,176,725 25,800,000* 23,500,000* 20,800,000*

    SWEEPSTAKES
    TOP

    Agency 1. Marketing Store, The 2. Prize Logic, LLC 3. Marden-Kane, Inc.

    2011 revenue $34,000,000 12,752,000 7,947,135

    Agency 4. Don Jagoda Associates 5. Ventura Associates International LLC


    *Revenue estimated by Promo

    2011 revenue 6,106,899 2,798,236

    METHODOLOGY The Specialists all appear on the CHIEF MARKETER 2012 PROMO 100 and
    are ranked within each specialty by U.S. net revenue. These agencies self-selected on the entry form that more than 55% of their business comprises the specific specialty within which they rank.

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