SUMMARY OF QUALIFICATIONS

Over 12 years of experience designing, launching, analyzing, and reporting on quantitative and qualitative research projects.
Deep knowledge of social market research methodology and analysis across all major content areas.
Clear and well-formulated actionable recommendations and insights based on complex data and results.
Well-developed capacity for understanding and translating business objectives into research projects addressing specific needs.
Solid foundation and passionate interest in data science with a commitment to continued development in this area.

POSITIONS HELD

Freelance Market Research Consultant Self-Employed New York, NY January 2014 Present
Consult and provide insight on all aspects of market research for consumer packaged goods clients and life sciences companies.

Director of Marketing Heartbeat Experts New York, NY May 2013 January 2014
Directed and trained a global team tasked with crafting targeted sales proposals for life science clients.
Designed, guided, and provided insight for all market research proposals and projects, both qualitative and quantitative.

Market Research Manager Instar / PSL Group New York, NY January 2012 May 2013
Oversaw numerous quantitative and qualitative market research projects for pharmaceutical, life sciences, and medical device clients.
Advised clients contact throughout project lifespan, ensured achievement of business objectives and timely delivery of insights.
Selected the most appropriate research methodology and techniques to achieve clients business objectives.
Developed and refined quantitative questionnaires and qualitative moderator discussion guides from scratch.
Partnered with internal and external parties to ensure programming, fielding, and analyses were executed correctly and on time.
Analyzed, interpreted, and presented data in concise reports with insights and actionable recommendations.

Market Research Manager Harris Interactive New York, NY October 2010 January 2012
Initiated and guided multiple quantitative market research projects for pharmaceutical and technological clients.
Consulted with clients through the entire project lifespan, ensured that project was progressing smoothly and on schedule.
Chose the ideal research methodology given the clients business objectives and insight needs.
Designed and constructed all quantitative and qualitative materials (e.g., questionnaires, moderator discussion guides, etc.).

Senior Research Associate Center for Court Innovation New York, NY January 2010 October 2010
Launched studies, collected and analyzed data, created reports, and shared insights for the New York State Unified Court System.
Worked within the courts database to extract relevant data through queries and generated suitable variables for analysis.
Regularly consulted with judges and other court personnel concerning court performance and metrics.

Postdoctoral Research Fellow University of Missouri Columbia, MO 2007-2009
Investigated psychosocial correlates, antecedents, and outcomes of alcohol use
Established and psychometrically validated a series of questionnaires.
Published several peer-reviewed journal articles, encyclopedia entries, and book chapters, presented research to various groups.

Teaching Associate / Research Supervisor University of North Carolina Chapel Hill, NC 2001-2007
Taught courses on introductory psychology, social psychology, statistics, and research methods.
Coordinated research assistants and confirmed all jobs were completed as planned.

RESEARCH TRAINING & SKILLS

Data Science Training
Data Science Specialization Johns Hopkins University Fall 2014 (anticipated completion)
Curriculum composed of nine courses administered by Johns Hopkins University & Coursera.

Statistical Proficiency
Earned a formal doctoral concentration in Quantitative/Statistical Psychology at the University of North Carolina.
Deep understanding of all primary market research methodologies and statistics, including advanced techniques such as:
Multivariate Statistics
Regression Analysis
Analysis of Variance (ANOVA)
Structural Equation Modeling
Factor Analysis
Hierarchical Linear Modeling

Technical / Computer Programming Proficiency
Statistical Packages: R, SAS, & SPSS (syntax-based programming), other programs as necessary (e.g., Sawtooth for conjoint analyses).
Relational Database Coding: MySQL (intermediate).
Data Visualization Program: Tableau (intermediate).
Questionnaire/Survey Programs: Qualtrics, Zoomerang, QuestionPro, SurveyMonkey, Google Forms, etc.
General: Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Access), other programs as necessary.

Market Research Experience
Ad Tracking
Attitude, Trial, and Usage
Brand Association Research
Brand Equity Research
Brand Name Research
Competitive Landscape Analysis
Conjoint Analysis
Consumer Satisfaction & Retention
Consumer Segmentation
Copy & Concept Testing
Experimental Designs
Focus Groups & In-Depth Interviews
Key Driver Analysis
New Product Development
Online Bulletin Boards
Positioning Research
Price Elasticity & Demand Estimation
Product Tracking

EDUCATION
PhD Social Psychology University of North Carolina Chapel Hill, NC 2007
MA Social Psychology University of North Carolina Chapel Hill, NC 2005
BS Psychology & Sociology North Dakota State University Fargo, ND 2001
SCOTT T. WOLF, PhD
79 Monitor Street, Apt. 3R, Brooklyn, NY 11222
+1.917.373.5685 scott.t.wolf@gmail.com linkedin.com/in/scottwolf1