Scribd Logo
Upload

Welcome to Scribd!

  • Questionnaire

    Uploaded by

    andreapaes
    152 views1 page
    The document is a questionnaire about surrogate advertising. It asks about the respondent's age, education level, awareness of surrogate ads, if they recall the original product from such ads, the perceived root cause of surrogate ads, if they help the core brand, if regulating them increases consumption, what should be done to control consumption, if they are ethical, and if banning alcohol and tobacco ads is right. The respondent is under graduate aged 18-21, aware of surrogate ads, recalls the original product, thinks they arose due to competition, helps the core brand, regulating them does not increase consumption, spreading awareness can control consumption, and finds them unethical while agreeing with bans.

    Original Description:

    SURROGATE ADVERTISING

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document is a questionnaire about surrogate advertising. It asks about the respondent's age, education level, awareness of surrogate ads, if they recall the original product from such ads, the perceived root cause of surrogate ads, if they help the core brand, if regulating them increases consumption, what should be done to control consumption, if they are ethical, and if banning alcohol and tobacco ads is right. The respondent is under graduate aged 18-21, aware of surrogate ads, recalls the original product, thinks they arose due to competition, helps the core brand, regulating them does not increase consumption, spreading awareness can control consumption, and finds them unethical while agreeing with bans.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    152 views1 page

    Questionnaire

    Uploaded by

    andreapaes
    The document is a questionnaire about surrogate advertising. It asks about the respondent's age, education level, awareness of surrogate ads, if they recall the original product from such ads, the perceived root cause of surrogate ads, if they help the core brand, if regulating them increases consumption, what should be done to control consumption, if they are ethical, and if banning alcohol and tobacco ads is right. The respondent is under graduate aged 18-21, aware of surrogate ads, recalls the original product, thinks they arose due to competition, helps the core brand, regulating them does not increase consumption, spreading awareness can control consumption, and finds them unethical while agreeing with bans.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    QUESTIONNAIRE priyanka paes i. Which age group you belong to? a) 18-21 ii. What is your Educational level?

    a) Under Graduate iii. Are you aware of the phenomenon of Surrogate Advertising? a) Yes iv. Do you recall about the original product while looking at the surrogate ads? a) Yes v. What according to you is the root cause that led to surrogate advertising? a) Due to increased competition, the liquor & tobacco giants had to advertise in one form or another vi. Do you think Surrogate advertising is good for the core brand? a) Yes vii. Do you think that control on surrogate advertising leads to increase in consumption of liquor & tobacco? a) No viii. What in your opinion should be done to control the increase in consumption of liquor and tobacco, caused by surrogate advertising? a) Spread Awareness ix. Do you think surrogate advertisements are ethical? a) Unethical x. Do you think that the government is right in imposing ban on advertising alcohol and tobacco is being implemented? a) Yes

    You might also like