Objectives

To know the socio-economic profile of the consumers

of the liril soap.
To know the source of influence in the purchase of
liril soap

To assess whether advertising is influencing the buying behavior and switching behavior of the consumers

Have you ever purchased liril Soap?

Yes
No

What is your age group?

a. 18-25
b. b.25-40
c. c. above 40
gender
male
female
What is your marital status
a. Married
b. single
c. Other

What is your monthly income?

a. Below 10000

b. Between 10000 and 20000

c. More than 20000
What soap brand are you currently using?
a.Cinthol b.Liril c.Lux d.Medimix e.Santoor f.Lifebuoy g.Dettol h.Hamam i.Mysore
sandal j.No.1 k.Vivel l.Dove m.Other Brand

what factors make you buy the soap?

High TFM rate
Fragrance
Colour
Packaging
Other

Your purchase descisions are influenced by?

Advertisements
Parents
Spouse
Children
others

Rate liril soap

a. Highly satisfactory b. satisfactory c. Fair d. dissatisfactory e. highly dissatisfactory

which of the following can you relate liril with?

Lime fresh
Icy cool

Skin care

What will be the reason for you switching to other soap brands?
IMPACT OF PACKAGING
PRICE RISE OF CURRENT BRAND
SCHEME OF BRANDS
ADVERTISEMENT IMPACT
BRAND NOT AVAILABLE
TO TRY NEW OPTION