QUESTIONNAIRE

Information Requirement

 Consumer perception of brands and the important they attach the brand
name.
 The extent to which the consumer think the following attributes company
name,
 shape, skincare.
 The buying process involved in the selection of soap.
 Consumer attitude towards retreating.
Questions-

1) Which company’s soap do you use regularly?

HUL P&G Godrej Nirma J&J

2) What do you understand by the term “brand” of soap?

i) Company Name

ii) Quality of the soap

iii) Identifying name

iv) Type of the soap

3) Please name some soap companies that you have heard of.
4) How important us the brand name of a soap?

i) Not important

ii) Important

iii) Very important

5) How do you rate your present soap the following qualitiesi)

i) Packaging of soap

ii) Company name

iii) Price of the soap

6) Are you satisfied with the overall performance of your present soap?

i) Satisfied ii) Dissatisfied

7) Have you ever change new brand of soap.

i) Yes ii) No

8) Did you change both the soap at the same time and one time?

9) What do you want change over to the present soap?

10) How did you decided that your replacement?

i) Your friend ii) Your own

11) What are the factors that you considered when you purchase the soap?
 i) Parents suggestion

ii) Friend suggestion

iii) T.V. Ads

iv) Billboards

12) In the premium segment which soap do you use?

(i) Pears (ii) Dove

(iii) Fiama di wills (iv) Doy

13) What are the factors that you considered when you purchase the soap?

i) Company name

ii) Price of soap

iii) Past experience

iv) Advertising

14) KINDLY TICK the once you have heard of company

i) Lux ii) Doy iii) Dove

iv) Cinthol v) Dettol vi) Hamam

vii) Liril viii)Breeze ix) Nivia

15) Which company’s advertisement do you prefer more?

i) HUL ii) P&G iii) Nirma iv) Godrej v) J&J

PERSONAL INFORMATION

16) Your age group

i) 18 – 25 ii) 25 – 35

iii) 35 – 50 iv) 50 - above

17) Your family income

i) 4000 – 6000 ii) 6000 – 8000

iii) 8000 – 12000 iv) 12000 - above

18) Your educational qualification

i) High school ii) Intermediate

iii) Graduation iv) Post Graduation

18) What is your occupation status?

i) Own business I i) Service

iii) Students iv) Unemployed