Video Sales Firestorm

Module Five: Video Sales Letters Step-by-Step

from the competition? Unique solution. What is the STORY? Who THE STAR?

NOT the star of the sales letter (gives some 3rd party authority). Remember the STAR is someone likeable, with the SAME PROBLEM as the customer!

Step One: The Hook

Close this page if you already

Benefit Formula: [Benefit] + [Time] + [Point of Differentiation]

Step One: The Hook

Points of Differentiation are Awesome
-of-work bartender made $23,984.34 in 3 weeks without EVER ONCE turning on his computer / while eating nothing but Pop Tarts / trapped in a

Youre about to learn the secret of how my good-for-nothing little brother was able to travel to seven countries in one year, and get paid to do it

And all he needed was a laptop and an internet connection.

Step Two: The Star, Re-state the Benefit

Introduce the star of the story. Re-state the amazing result. Build CURIOSITY about the big secret. Be likeable!

My name is Russell Ruffino, and I watched my kid brother Mikey go from an out-of-work couch potato to being able to travel to five continents in just 2 months.

I mean, one minute the kid is trolling Craigslist looking for jobs, and the next

Hes in Ibiza having the time of his life.

Then it was Argentina.

Then Costa Rica.

Now the little twerp tells me hes gonna do six months in Europe!

And no matter where he goes, he never needs to show up at a job, or look for work.

He just grabs a beer, sits in front of his laptop for 2 hours a day, and makes enough money to travel anywhere he wants.

And Im not talking just budget travel, either. The kid lives like a rock star.

So, look, Im not saying I was jealous or anything

But if one day YOUR kid brother just magically had the financial freedom to travel the world as much as he wanted

Wouldnt you be dying to know his secret?

Things to Notice
In 3rd Person, the story arc happens on 2 levels.
I ALSO go through it. A story within a story.

Step 3: Build Some Scarcity

Work in some kind of scarcity building. In 3rd person, you say that the product creator is taking the video down very soon. In 1st releasing limited copies, etc. . See the Ninja tactics video for a cool way to do this.

Before we get into that, though, let me tell you this Mikey is making me promise to take this video down very soon.

He doesnt want to become some travel guru and he definitely doesnt want everyone to know his secrets.

Hes letting me put this online right now, but in a few days or a few weeks, this information will be gone forever.

Step 4: Step Into the Problem

This is the part where we BECOME the customer and step into his problems. However you want to say it, the basic idea is

The key here is to AGITATE the problem. Make them feel bad about it because YOU feel bad about it.

If youre looking at this site, it can only mean one thing: you dream of seeing the world, and you have no idea how youre going to make it happen.

Well, believe me, I know exactly how you feel.

While my brother was running around having the time of his life, I was working as a bartender, making minimum wage plus tips.

World travel? Forget it. I could barely afford to go to the movies!

conventional solutions, and they DO NOT work. The more EMOTIONAL the niche, the MORE you need to do this. Depends how hard you want to go:

Either way, the people seeing this have been MISLED, and so the FAILURE IS NOT THEIR FAULT.

I mean, even if you have a great job, are 2 weeks of vacation time a year really enough for you?

And dont talk to me about retirementI want to see the world NOW, not when Im 65!

I knew there were some people out there who were lucky enough to escape their lives and travel, but I damn sure wasnt one of them.

I didnt even KNOW any of them!

And then, out of nowhere, my little brother Mikey cracks the code and takes off like a shot around the world.

Step 6: Build Curiosity & Reveal

Before we reveal our big secret, we have to build curiosity. So the main character has to experience the SAME curiosity. The Reveal: The more you can punch it, and the better!

Well, when he came home, you can bet that I was standing there, waiting for him.

I slammed him up against the wall the way only a big brother can and said, Listen, kid. Youre gonna tell me exactly how you did this.

What do you know that no one else does?

Mikey just gave me this weird little smile and said: Russ, you want to know what I know?

English.

I stood there shocked for a second. What?

You want to know my big secret, well here it is: If you can speak English, you can get paid to travel the world in style and have a great time.

At first I didnt believe that it could be that simple. Wait a minuteyouve been teaching English classes? Like in a classroom?

Mike looked at me and said, Nope. That would mean I have to wake up early and stand in front of a bunch of kids. Who wants to do that?

Well, then I was really confused. Well, what is it then?

Russ. I teach English for two hours a day, all online, and I make enough money doing it to pay all of my travel expenses and then some.

When he said that, it was like a light went on in my head.

The Internet was giving my kid brother the power not to just teach English, but to teach English from anywhere in the world.

No classrooms. In fact, no physical location at all!

He could just pick up his laptop, log onto the Internet, and make moneyand he could do it from anywhere in the world.

 Now you have to show that even though they HAVE

In my webinars for Adwords Domination, I took people step-by-step through making a campaign on Google for one make their ads or their landing page. They need your secret sauce to make it work.

 So, for

product, we need to make it

computer, get a job teaching English online, and travel the world. Again, in 3rd person, the character can be the skeptical one.

I looked at him: It cant be that simple.

He smiled: Well, it is. Almost. You have to know where to go to get certified, and then you have to get hired. But

Anyone who can speak English can do this in their sleep!

Then he gave me the details. When he was finished, I said: Mikey, you gotta let me put this online!

Its not fair that there are almost a billion people around the world who can speak English, and only a handful of them know about this!

He fought me on it, but 3 Indian burns and 4 dead-legs later, he finally caved in.

Step 8: The Product Revealed

Definitely SHOW the product. Get the product shot done in the Warriors for Hire section of the Warrior Forum. Very cheap and high-quality. Go one-by-one through all the benefits.

I threw him in his room, slammed the door, and locked it.

Four weeks went by. I mean, I was taping his favorite shows and everything, but after a while I started to get worried.

When he finally came out of his room, he had this in his hand:

He called it The Instant Traveler.

Yes, thats him on the cover.

This thing was absolutely packed with information:

12 tools that will enable you to live anywhere you want, for as long as you want and not run out of money.

How to draft the perfect resume, with a cover letter, and exactly where to send it.

Where to find an amazing program to get your English certification, no matter where you live!

And guess what? Hate taking tests? To get certified to teach English there is NO TEST.

Zip. Zero. Nada.

You take a one-month course, and BAM!

Youre certified.

But thats not all.

Mikey also gives you over 139 travel tips that cover everything you need to know from where to live, to passports, to staying safe while abroad.

Youll also get reviews of all the major travel websites, what they offer you, and how to game them to get the cheapest rates possible on tickets and hotels.

Finally, Mikey also reviews ALL of the major English as a Second Language sites online, so youll have a ton of resources to work with when you teach.

Hell, Mikeys even throwing in two completely original bonus guides he wont even tell me about!

Everything you need is right here for you.

Call to Action #1: Desire

Full credit for this to Ryan Deiss. He suggests using 3 calls to action instead of one, which is a killer idea. The FIRST CTA is desire-based. You just benefit.

Now, look. I dont know what your idea of the perfect trip is...

Maybe youve always dreamed of sipping cocktails on a beach in the Caribbean

Or maybe skiing the Alps is more your style.

Since I got my hands on this information, Ive done both.

But whichever place you want to go, the first step is the same.

Just click the orange Add to Cart button right below this video to get started.

Step 10: Testimonials

Now you add your testimonials to build more credibility. If you need some, by all means, hit people up on the Warrior Forum and ask them to in the beginning.

Let me share with you what some of our readers are already saying:

Sarah Davidson from Redlands, California wrote:

I just got back from a month-long trip to Italy, Holland, and Switzerland using Mikeys tips.

Ryan van Tuyl from Twin Falls, Idaho:

The Instant Traveler taught me exactly what I needed to know to drop everything

And hit 12 countries in Europeand then Tanzania on the way home!

But what if youre not all about international travel?

Maybe you just want to explore your own home country?

Dave Newton from Huntington Beach, California writes:

15 states in 4 months. Absolutely unbelievable. Thanks Mikey.

Believe me if these guys can do this, then so can you.

Step 11: Anyone Can Do It!

Here, we want to remove the objection that You want to show that your product makes following all the steps FOOLPROOF.

Believe me if these guys can do this, then so can you.

Think about all those places youve always dreamed of going

If you can understand the words Im saying right now, then you can visit all of them!

Step 12: Guarantee & CTA #2

Have a long, strong guarantee. Worst case scenario is a refund. Best-case is that they get ALL the benefits your product promises. This Call-to-Action is LOGIC-based. It makes sense for them to try it.

But, look. I know its the Internet, and most of whats out there is junk. Its just the sad truth.

So Mikey and I are willing to make you an iron-clad, no BS guarantee:

If Instant Traveler isnt the best, most comprehensive guidebook youve ever bought

Or if youre not totally thrilled with this information

All you have to do is e-mail us within the first 60 days and well give you an instant refundand you get to keep the book.

So there. Now all the risk is on us.

You have nothing to lose and everthing to gain by testing out Instant Traveler.

Worst-case scenario? You check it out, decide its not for you, and you get a refund. No big deal.

But the best-case scenario? You wont have to wait until youre retired or you win the lottery to see the world.

You can stop putting off the things youve always dreamed of doing, and start living your life.

In just 5 weeks you could be traveling through all the places youve always secretly wanted to gobut just never thought possible.

And it all starts with just clicking that orange Add to Cart button right below this video.

Dont wait. Do it now. The next time you come back to this site, the whole thing might be gone.

Step 13: The Fear-Based Close

action, the problems in your life will persist and get worse. Nothing will change.

Look. Ill be honest. Not everybody is ready for this kind of thing.

I mean, I know I wasnt. When I was bartending, I could never bring myself to think past my next shift.

But when I think about how miserable I was - stuck in the same placedoing the same job day after day.

Im so glad that I stepped up to the plate and learned something from my baby brother.

It changed my life forever, and I believe it can change yours too.

So, look. You can either ignore this video, forget that you saw this, and go back to being bored with your life...

Or you can take a shot that maybe, just maybe

This information will be the key that unlocks the whole world just for you.

Remember, its fully guaranteed so theres no risk.

If you dont take action now, how will tomorrow be any different from today?

Click the orange Add to Cart button now.

Im Russell Ruffino, and Mikey and I will see you on the other side.

We cant wait to hear all about your travel adventures!

Click the Add to Cart button now!

Step 14: The Ferris Bueller Close

Extend the last frame so the arrows stay there and then let the video run silently. Wait 30-60 seconds, and then come back in with another Call to Action.

Youre still here? What are you waiting for?

I told you, its guaranteed! Just go for it if its not for you, all you have to do is let us know.

Click the orange Add to Cart button now. Thanks for watching this.

Conclusion
The more effectively you can weave the going to sell, period! tactics you can add into your sales videos to take them to the next level.

 adding even more sales letters and examples. If you need a video sales letter done for you, I can knock out a KILLER one for you for $497. to do one of these and get it just right.