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SHIVAJI UNIVERSITY DEPARTMENT OF COMMERCE & MANAGEMENT MBA UNIT

A SEMINAR REPORT ON

CORPORATE PLANNING AND

STRATEGIC MANAGEMENT
FOR

WhiteMango Infosolutions P t LIMITED

SUBMITTED BY PAWAR GANESH VASANTRAO

UNDER THE GUIDANCE OF Dr. Deepa Ingava e

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INDE!

No. 1. 2. 3. 4. 5. 6. 7.

Contents
Profile Vision & Mission Services Offered SWOT Analysis TOP Profile SAP Profile S"ra"e#y s$##es"ion

Page No. 3 4 6 7 ! 11 12

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PROFI"E

Na#e $% &$#pan' ( Year $% e,+a/ *,)#en+ ( Reg*,+ere. O%%*&e ( We/,*+e ( Pre,*.en+ (

W)*+eMang$ In%$ ,$ -+*$n, Pv+."+. 0120 F345 6*ng7, &$-r+5 S)*va8* Par9 5 6$ )ap-r : ;2< 114 ===.=)*+e#ang$.*n%$ Mr. P-,)9ara8 S)e 9e

W)*+eMang$ In%$ S$ -+*$n, Pv+. "+. is a co%&any &rovidin# &rofessional'level =e/,*+e .e,*gn and Sof"(are )evelo&%en" Services* We/ App *&a+*$n .eve $p#en+* +$ll'fea"$red online s"ores* Sof"(are develo&%en"* ,$s"o%i-ed Sof"(are )evelo&%en" e"c. ,o%&any develo&s* %ana#e* .$ild and %ain"ain /i#/ 0$ali"y sol$"ions for a (ide ran#e of .$sinesses and individ$als.

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V*,*$n
We s"rive "o .eco%e a #lo.al sof"(are and 1n"erne" co%&any. A (orld leader. We are &assiona"e in /el&in# .$sinesses "/ro$#/ innova"ive "ec/nolo#ies "o reac/ and %a2i%i-e "/eir .$siness drea%s.

M*,,*$n
1" is "/ro$#/ o$r &assion and co%%i"%en" "o o$r clien"s "/a" (e develo& sof"(are "o face real'(orld c/allen#es. 1" is o$r love for and dedica"ion "o (/a" (e do "/a" ena.les $s "o .eco%e a .e""er co%&any for o$rselves* for o$r clien"s* o$r co%%$ni"y and "/e (orld.

O/8e&+*ve,
TOWARDS CUSTOMERS nsconcin# clien"3s needs .y &rovidin# &recise sof"(are sol$"ions. Providin# sol$"ions a" &ar (i"/ "/e &resen" "rends in "/e %ar4e". Providin# services as "o %a4e "/e clien"3s na%e s"and $ni0$e in "/e %ar4e". +$lfillin# clien"3s re0$ire%en"s /ones"ly and co$r"eo$sly in accordance (i"/ so$nd and s"rai#/"for(ard .$siness &rinci&les. arnin# "/eir con"in$in# confidence in i"s &rod$c"ivi"y* a.ili"y and "ec/nical co%&e"ence.

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O/8e&+*ve,
TOWARDS EMP"OYEES 5y a realis"ic and #enero$s $nders"andin# and acce&"ance of "/ere needs ri#/"s and enli#/"ened a(areness of "/e social &ro.le% of co%&any. 5y &rovidin# ade0$a"e (a#es* #ood (or4in# condi"ion* 6o. sec$ri"y* an effec"ive environ%en" for s&eedy redressal of #rievances and s$i"a.le o&&or"$ni"ies for &ro%o"ion and self'develo&%en" "/ro$#/ in'co%&any and e2"ernal &ro#ra%s. 5y "rea"in# "/e% as individ$als* #ivin# "/e% a sense of self'res&ec" and .e""er $nders"andin# of "/eir role in "/e or#ani-a"ion and sa"isfyin# "/eir $r#e for self' e2&ression "/ro$#/ closer associa"ion (i"/ %ana#e%en".

TOWARDS COMMUNITY AT "ARGE 5y enco$ra#in# "alen"* in"eres" and civic sense a%on# %e%.ers of "/e co%%$ni"y* %o"iva"in# "/e% "o cons"r$c"ive and res&onsi.le ven"$res. 5y ass$%in# an a&&ro&ria"e s/are of social res&onsi.ili"ies in "/e co%%$ni"y in (/ic/ "/e co%&any o&era"es.

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S 7V1, S

W)*+eMang$ &rovides all services needed "o deliver an 1T .ased co%&le"e sol$"ions for a$"o%a"ion of offices & or#ani-a"ion. W)*+eMang$ develo&s sof"(are3s for vario$s clien"s coverin# every as&ec" of life. Wi"/ ,$%+=are .eve $p#en+ ,erv*&e, "ec/ni0$es* develo&in# sof"(are &ro6ec"s* (e. a&&lica"ions (i"/ a co%.ina"ion of .$siness and "ec/nical 4no(led#e. T/e "ea% of e2&erienced and dedica"ed &rofessionals c/ooses "/e %os" s$i"a.le fra%e(or4 and doc$%en"a"ion s"andards for deliverin# s$ccessf$lly acco%&lis/ed &rod$c"s. W)*+eMang$7, ,$%+=are .eve $p#en+ ,erv*&e, %oves a/ead for any &ro6ec" accordin# "o (orld'class s"andards. W)*+eMang$ $nders"and "/eir clien"3s .$siness &ers&ec"ive and c/ooses "/e ri#/"%os" "ec/nolo#y "o desi#n and de&loy "/e &rod$c"s.

S$%+=are Serv*&e, (

Sof"(are )evelo&%en" )a"a.ase Mana#e%en" & Processin# Services 1.T. Mar4e"in#

We/ Serv*&e, (

We. A&&lica"ion We. )evelo&%en" We. Pro%o"ion )o%ain 7e#is"ra"ion ,on"en" Wri"in#

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We. 8os"in# ',o%%erce

O+)er Serv*&e, (

Searc/ n#ine O&"i%i-a"ion 9ra&/ic )esi#nin# 1n"erne" Mar4e"in#

SWOT ANA"YSIS

STRENGTHS ( D*ver,*%*e. ,9* /a,e a&r$,, ,erv*&e *ne, ( As W/i"eMan#o is (or4in# on differen" "ec/nolo#ies li4e P8P* :ava* )o" ;e" e"c. co%&any /as e2&er" &rofessionals in "/ese fields De *ver' &apa/* *+*e, & & *en+ ,a+*,%a&+*$n ( W/i"eMan#o "a4es an a&&roac/ "o crea"e a %ore o&"i%i-ed 1T environ%en" .ased on .$siness o$"co%es *"o c/an#e dyna%ically .ased on c/an#in# c$s"o%er and &ar"ner de%ands. ;e( social and %o.ile in"erac"ion %odels are c/an#in# "/e dyna%ics and "/e &ace of c$s"o%er in"erac"ions. T/is /as /el&ed W/i"eMan#o "o deliver services (i"/in "/e %en"ioned "i%e . "$= &$,+ a.van+age ( W/i"eMan#o Provides (e.si"es and sof"(are services "o i"s clien"s a" lo( ra"es and %a2i%$% 0$ali"a"ive (or4 "/an "/a" of co%&e"i"ors. W/ic/ develo&s a "r$s" "o(ards co%&any.

WEA6NESSES ( N$+ a pr$a&+*ve &$#pan'( D$#e,+*& #ar9e+ =a, )-ge /-+ =a, -n.er.eve $pe. A(areness of "/e &eo&le "o(ards 1T is #ro(in# no(adays d$e "o easy availai.il"y of in"erne" facili"ies. Many 5$sinesses are ready "o #o online .$" W/i"eMan#o lac4s .e/inds in %ar4e"in# "/eir services.

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S#a p a'er *n #ar9e+( N$ e>p$,-re +$ ,+an.ar. =$r9 ( As W/i"eMan#o is s"ar"$& co%&any off co$rse i" is a s%all &layer in %ar4e" co%&ared "o o"/er 1T co%&anys li4e 1nfosys * &ersis"en" sys"e%s e"c. T/e co%&any la#s .e/ind "/ese co%&anies in %ain"ainin# s"andards re0$ired for 0$ali"a"ive (or4.

"*#*+e. .$#a*n( *#*+e. n-#/er $% ,erv*&e, ( (/i"e%an#o o&era"es on li%i"ed do%ains s$c/ as (e.si"es* sof"(are. T/e co%&any /as no o&era"ions in vario$s e%er#in# "ec/nolo#ies s$c/ as android* ;e"(or4in# e"c.

OPPORTUNITIES ( 1n "/e cons$l"ancy area. 1n "/e e%er#in# "ec/nolo#y areas li4e ,lo$d ,o%&$"in#* Mo.ile co%&$"in# e"c 8$#e &o"en"ial in do%es"ic %ar4e"

THREATS ( S $=.$=n *n +)e e&$n$#' ( Slo(do(n in "/e econo%y res$l"s in less s&endin# in .$siness. )$e "o slo(doen in <S econo%y "/e n$%.er of 1T &ro6ec"s (/ic/ are o$"so$rced "o co%&anies in india /as .een red$ced. C$#pe+*+*$n /' &$#pan*e, *n $&a #ar9e+ ( As =ol/a&$r is .ein# seen as ne2" des"ina"ion for 1T "/e n$%.er of 1T co%&anies are increasin# day .y day. Pre,en&e $% /*g &$#pan*e, *n g $/a #ar9e+ ( Mos" of "/e local #overn%en" &ro6ec"s are done "/ro$#/ .i# &layers li4e 1nfosys* Sa"ya% e"c. H*g) ra+e, $% a++r*+*$n *n ,$%+=are *n.-,+r'

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ENVIRONMENT THREAT & OPPORTUNITY PROFI"E ETOP

ENVIRONMENT FACTORS (( P$ *+*&a (( 1. Poli"ical s"a.ili"y> ?Posi"ive 1%&ac"@1ndian &oli"ical s"r$c"$re is considered s"a.le eno$#/ e2&ec" "/e fac" "/a" "/ere is a fear of /$n# &arlia%en" ?no clear %a6ori"y@. 2. <.S. #overn%en" ?)ee& ne#a"ive 1%&ac"@ /as declared "/a" <.S co%&anies "/a" o$"so$rce 1T (or4 "o o"/er loca"ions o"/er "/an <.S. (ill no" #e" "a2 .enefi". 3. 9overn%en" o(ned co%&anies ?Posi"ive 1%&ac"@ and PS<s /ave decided "o #ive %ore 1T &ro6ec"s "o 1ndian 1T co%&anies. 4. Terroris" a""ac4 or (ar. ?;e#a"ive@.

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E&$n$#*& (( 1. In&rea,e. %$re*gn *nve,+#en+( T/e increased forei#n inves"%en"s in sof"(are"ec/nolo#y &ar4s ens$red #ro("/ in f$r"/er co%in# years. 2. C)ange *n p$ *&*e,( Many econo%ic &olicies c/an#es in "/e co$n"ry .A" "/a" %o%en" "/e la"es" &olicies (ere #oin# in #ood "$rn of "/e (/ole sof"(are ind$s"ry. 3. Wea9 e&$n$#*& env*r$n#en+( T/e (ea4ness in "/e #lo.al econo%ic environ%en" in "/e las" fe( years /as /ad a ne#a"ive i%&ac" on "/e "ec/nical and sys"e%s sof"(are ind$s"ry.

S$&*a (( 1. Aan#$a#e s&o4en >?8i#/ly Posi"ive i%&ac"@ .oas"s of lar#e n#lis/ s&ea4in# &o&$la"ion. 2. d$ca"ion>?8i#/ly Posi"ive i%&ac"@ A n$%.er of "ec/nical ins"i"$"es and $niversi"ies over "/e co$n"ry offer 1T ed$ca"ion. 3. Wor4in# a#e &o&$la"ion ?Posi"ive 1%&ac"@ Te&)n$ $g*&a (( 1. Te ep)$n'( ?8i#ly Posi"ive@ a@ 1ndia /as "/e second lar#es" "ele&/one ne"(or4 af"er c/ina. .@ Teledensi"y B 73.32 c@ n"er&rise "ele&/one services* 39* Wi'%a2 and VP; are &oised "o #ro(. n#lis/ is (idely s&o4en lan#$a#e in

1ndia* n#lis/ %edi$% .ein# "/e %os" acce&"ed %edi$% of ed$ca"ion. T/$s* 1ndia

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0. In+erne+ Ba&9/$ne( ?Posi"ive@ )$e "o 1T revol$"ion of C!Ds* 1ndian ci"ies and 1ndia is (ell connec"ed (i"/ $ndersea o&"ical ca.les. ?. Ne= IT +e&)n$ $g*e,( ?Posi"ive@ Tec/nolo#ies li4e SOA* We. 2.D* 8i#/'defini"ion con"en"* #rid co%&$"in#* e"c and innova"ion in lo( cos" "ec/nolo#ies is &resen"in# ne( c/allen#es and o&&or"$ni"ies for 1ndian 1T ind$s"ry. Mar9e+ env*r$n#en+(( ?&osi"ive@ T/e %ar4e" environ%en" for sof"(are &rod$c"s in 1ndia is finally #e""in# "o see "/e li#/" of "/e day. 1ndia* (/ic/ /as .een lon# 4no(n as a des"ina"ion for 1T services* /as (i"nessed a 1DDE increase in &rod$c" co%&any s"ar"'$&s in "/e &as" fo$r' five years.

Env*r$n#en+a ,e&+$r Mar9e+

Na+-re $% *#pa&+

I#pa&+ $% ea&) ,e&+$r Grea+ #ar9e+ &$n.*+*$n

Te&)n$ $g*&a

Te&)n$ $g*&a a.van&e#en+

P$ *+*&a

S+a/ e g$vern#en+

E&$n$#*&

S $=.$=n *n e&$n$#'

S$&*a

In&rea,e *n IT a=arene,,

STRATEGIC ADVANTAGE PROFI"E @SAPA

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Capa/* *+' Fa&+$r F*nan&e

Na+-re $% *#pa&+

I#pa&+ $% ea&) ,e&+$r S+r$ng % $= $% =$r9*ng &ap*+a

Mar9e+*ng

Ne-+ra 3 nee., *#pr$ve#en+.

H-#an re,$-r&e

N$ HR a, ,epara+e %-n&+*$na .epar+#en+

In%$r#a+*$n Te&)n$ $g'

E%%e&+*ve -,e $% *n%$r#a+*$n +e&)n$ $g'

STRATEGY SUGGESTED
Mar9e+ Pene+ra+*$n S+ra+eg' is s$##es"ed. Rea,$n, ( As "/e co%&any is ne(ly en"ered in"o %ar4e" i" s/o$ld ado&" "/is s"ra"e#y "o increase i"s %ar4e" s/are. As (ell as "/e de%and for 1T is #ro(in# no( a day3s (/ic/ is favo$ra.le for co%&any.

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