Running Head: GLOBAL EXPANSION FOR LSMFT 1

IP Task III: Global E!ansion "o# LSMFT

G#eg Lubinsk$
O%&obe# 1'( )*1+
,#- Mi#abile
.olo#ado Te%/ni%al 0ni1e#si&$ Online
Business Overseas 2
Abs&#a%&
T/e !lan is &o build a ne2 Head3ua#&e#s o1e#seas &o /a1e &/e o!!o#&uni&$ &o dis&#ibu&e ou# good
"o# LSMFT 4Lokna# Su!!l$ and Manu"a%&u#ing Fu#ni&u#e T#ou!e5- I" $ou don6& kno2( &/e 2o#d
&#ou!e is a s$non$7 "o# %o7!an$- T/is 2ill enable &/e %o7!an$ &o !#odu%e 0S 7anu"a%&u#ed
goods "o# &/e 0S #egion and Eu#o8Asian goods "o# &/e #e7ainde# "o# &/e 2o#ld- Posi&ioning ou#
7ain e&ension business o1e#seas and o""e#ing bo&/ 0-S- B#ands 7ade in &/e 0-S- and Eu#o8
Asian B#ands "o# Eu#o!e( A"#i%a( Middle Eas& and Asia 9us& 7ade sense sin%e !eo!le /e#e al2a$s
2an& &o bu$ A7e#i%an and !eo!le &/ei# al2a$s 2an& &o bu$ &/ei# b#ands lo%all$- Si&ua&ing a 7ain
o""i%e in &/e Maldi1es see7s like an ideal !lan( sin%e i& as a %en&#al lo%a&ion no& onl$ "o# selling
bu& building and s/i!!ing as 2ell- I& is %en&#all$ lo%a&ed be&2een "ou# g#ea& bodies o" 2a&e#(
being &/e Indian O%ean( Red Sea( Pe#sian Gul" and &/e Sou&/ ./ina Sea- T/e su!!l$ %/ain 2ill
#un be&2een Mo7basa( :en$a and Mu7bai( India ideal "o# i7!o#& e!o#& s/i!!ing- T/e ne2
%o7!le 2ill be #ig/& in &/e 7iddle o" &/e s/i!!ing and &#ade #ou&es- No&e &/is is a "i%&ional
%o7!an$ and &/e !a!e# 2ill s&a#& global !lanning s&age and 7ig#a&e in&o &/e se%ond !age 2i&/
as!e%&s !oin&ing &o &/e %o7!an$-
Business Overseas 3
Globali;a&ion
Beyond the qualitative analysis
Benchmarking
<uali&a&i1e anal$sis is based on 7easu#able da&a and no& nu7be#s( on%e &/is
a%&ion is &aken 4usuall$ a"&e# <uan&i&a&i1e5( 2/e#e do $ou go "#o7 &/e#e= T/e ne& logi%al s&e! is &o
!e#"o#7 a ben%/7a#k( and all &/#ee "all unde# global !lanning( 2/i%/ is a s&ud$ looking a& &/e
o1e#all in&e#es& and ob9e%&i1es o" &/e %o7!an$- T/e s$s&e7a&i%all$ $ou !e#"o#7 $ou# 3uali&a&i1e
and 3uan&i&a&i1e anal$sis- T/ese 2ill &ell $ou $ou# 2eaknesses( and ben%/7a#king is &/e s/o#ing
&/a& is !e#"o#7ed &o s&#eng&/en &/e7- >/a& &/is 7eans is on%e &/e 2eaknesses a#e "ound
ben%/7a#king 2ill onl$ a""e%& &/ose 2eaknesses and no& &/e 2/ole o" &/e %o7!an$-
P/illi! and A!!ia/8Adu sa$ &/e#e a#e "i1e s&e!s in a ben%/7a#king s&ud$- T/e %o#e %on%e!&s a#e
&o !lan( anal$;e in&eg#a&e( i7!le7en& and 7a&u#e- In &/e !lanning s&age( $ou# ke$ 1alues %o7e
"#o7 $ou# 3uali&a&i1e and 3uan&i&a&i1e anal$sis( 2/i%/ !#o1ides &/e 1alues $ou need &o kno2 2/o(
2/a& and 7e&/od o" a!!#oa%/ 4P/illi!s ? A!!ia/8Adu( 1@@A5- In &/e anal$sis s&age $ou need &o
de&e#7ine &/e ga! and &/e o1e#all &#end in !#odu%&ion 4P/illi!s ? A!!ia/8Adu( 1@@A5- In &/e
in&eg#a&ion s&age $ou need &o iden&i"$ &/e goals o" &/e %o7!an$ and &/e !e#"o#7an%e le1els o" &/e
e7!lo$ees 4P/illi!s ? A!!ia/8Adu( 1@@A5- T/e "ou#&/ s&age %alled &/e a%&ion s&age $ou /a1e &o
a!!l$ &/e "inding o" &/e ben%/7a#ks and #e!ea& &/e !#o%ess %on&inuousl$ &o i7!#o1e &/e de"e%&s
"ound in &/e !#o%ess 4P/illi!s ? A!!ia/8Adu( 1@@A5- Finall$ &/is !#o%ess /as &o %on&inue and
i7!#o1e o1e# a !e#iod o" &i7e un&il i& be%a7es a s&anda#d o" doing business( 2/i%/ i7!lies &/is is
&/e 7a&u#i&$ s&age 4P/illi!s ? A!!ia/8Adu( 1@@A5-
Business Overseas 4
Why should resources be a concern in a global strategy?
Resou#%es de"ined di1ision o" &/e %o7!an$ no&ed as de!a#&7en&s su%/ as sales "loo#
4s/o2 #oo75( 7anu"a%&u#ing 4!#odu%&ion5( Hu7an Rela&ions 4e7!lo$ee 7anage7en&5(
7ain&enan%e 4u&ili&ies5( IT 4.o77uni%a&ion and .o7!u&e# 7anage7en&5( &o na7e a %ou!le( 2/ile
all o&/e# de!a#&7en&s 2ill be 7anaged "o# &/e "i#s& $ea# b$ &/e 7ain Head <ua#&e# is &/e 0-S- T/is
also !#o1ides an a1enue "o# ad1an%e7en& and 7ani!ula&ing 2/o 2ill be !#o7o&ed "o# &/e 9obs
o1e#seas along 2i&/ ins&i&u&ing a IT ,e!a#&7en& o" 2/i%/ a& !#esen& &/e#e is onl$ one %o7!u&e#
&/a& go1e#ns &/e %o7!an$( in &/e eis&ing s&#u%&u#e o" &/e %o7!an$ 4Table )5-
.#ea&ing a H< "o# lo%al sales o1e# in Eu#asia 2ill be bene"i%ial &o &/e lo%al %oun&#ies
a#ound &/e a#ea( !lus i& 2ill sa1e &/e 7ain %o7!an$ e%ess e!endi&u#es b$ s/i!!ing so "a# a2a$-
T/is s/ould %u& %os& in s/i!!ing along( and i7!#o1e &/e !#odu%&ion #a&e b$ /a1ing &2o
7anu"a%&u#ing ou&le&s on ea%/ end o" &/e globe- So &o ans2e# &/e 3ues&ion o" 2/$ #esou#%es a#e a
%on%e#n( $ou 2ould &/ink &/e ans2e# is #ig/& &/e#e( in sa1ing in s/i!!ing %os&( in sa1ing s/i!!ing
#a2 7a&e#ials and !#odu%ing &/e "u#ni&u#e lo%al 2ill be &2o big in%en&i1es &/a& 2ill in%#ease sales
and !#odu%&ion-
Maldi1es ou&"i& sin%e &/e$ 2ill es&ablis/ a su!!l$ %/ain 2i&/ in &/e a#ea 4see Table 15-
Maldi1es 2as %/ose be%ause o" i&s &ou#is7 and #e!u&a&ion as a #eso#& %o77uni&$ and i&6s s&#a&egi%
lo%a&ion- >/e#eas &/e Ha7lin si&e in Teas is no&( and is no& on an$ 7ain &#ansi& #ou&s- No& onl$
2ill &/e lo%als 4o1e#seas5 bu$ "u#ni&u#e &/e#e be%ause i& is being !#odu%ed &/e#e( bu& be%ause o" &/e
&ou#is7 /is&o#$ 2/i%/ 2ill b#ing in &ou#is& &o s/o! and go( !lus &/e H< in Maldi1es 2ill su!!o#&
s/i!!ing &o lo%ali&ies 2/e#e &/e &ou#is& 2/o s/o! &/e#e li1e-
Business Overseas 5
What resources may be a concern in the country you selected?
Poli&i%all$ &/e %oun&#$ /as 9us& %o7e unde# a ne2 P#esiden& Mo/a77ed >a/eed
Hassan Maniku( in 7id8)*1) 4.IA( )*1+5- 0nde# &/e ne2 #egi7e &/e in&e#na&ional
and lo%al la2s "o# &#ade and 7anu"a%&u#ing %an %/ange-
How will this impact the decision to move to the country that you selected?
T/a& de%ision 2ill and %an onl$ be 7ade i" &/e lo%al and in&e#na&ional la2s %/ange- A&
!#esen& &/e#e is no indi%a&ion &/a& 2ill /a!!en( so i& 2ill be business as usual4.IA( )*1+5-
How will this impact your competitive strategy in your global market?
T/e Maldi1es %/ie" #esou#%e is &/ei# &ou#is7 a%&i1i&$ 2/i%/ b#ings in '*B o" &/e G,P
4G#oss ,o7es&i% P#odu%&5 2/i%/ is e3ual &o )-)C billion 0S,( 2i&/ "is/ing %o7ing in
se%ond4.IA( )*1+5- T/is also &#ansla&es &o 7os& o" &/e Maldi1es 7a#ke& dis&#i%& is 7ade u! o"
s/o!s se#1ing &/e &ou#is& in 2a&e# s!o#&s "o# "is/ing( di1ing( skiing and boa&ing4.IA( )*1+5- B$
!la%ing a 7anu"a%&u#ing ou&le& /e#e 2ill in%#ease &/e %o7!e&i&i1e edge "o# &/e eis&ing "a%&o#ies in
eis&en%e and 2i&/ &/e addi&ion o" ou# !#o!osed su!!l$ %/ain 2ill gi1e us a s&#ong s&anding in &/e
"u#ni&u#e business4.IA( )*1+5-
Business Overseas 6
Re"e#en%es
.IA( 4)*1+5- Maldi1es- Re&#ie1ed "#o7 &/e .en&#al In&elligen%e Agen%$( >o#d "a%&book-
P/illi!s( P-( ? A!!ia/8Adu( :-( 41@@A5- Benchmarking to improve the strategic planning
process in the hotel sector. Business Sou#%e P#e7ie#, Retrieved from Se#1i%e
Industries Journal.18 (1), p.17
Business Overseas 7
Table 1
Su!!lie#s and E!o#&e#s Lo%a&ion T$!es
Mo##is Signi In%- S#i Lanka Po!la# and Teak 2oods
,$nas&$ .#ea&ion Hong :ong ./ina ,a#k >oods 4Ha#d5
Diko&#a T#ading Es% Pno7 Pen/ Die& Na7 Lig/& >oods 4So"&5
Abbo& .#ea&ions o" Ma7bai India Eo&i% >oods
Hand%#a"&e#s o" Mo7basa :en$a ,a#k >oods FS&ained >oods

Business Overseas 8
Table )
.o7!an$ Hie#a#%/$
T/is is &/e s&#u%&u#e o" LSMFT- T/e Lokna# Su!!l$ and Manu"a%&u#ing Fu#ni&u#e T#ou!e- T#ou!
is a s$non$7 "o# %o7!an$- T/e le&&e#s GLSMFTH o#iginall$ %a7e "#o7 &/e %iga#e&&e adds o" &/e
si&ies 7eaning GLu%k$ S&#ike Means Fine Toba%%oH- T/is is o" %ou#se a "i%&ional %o7!an$- T/e
s&#u%&u#e 2as buil& in Po2e# Poin& and &#ans"e##ed /e#e b$ 7$sel"-
C E O
C F O
Manufacturing
C&R Department
Create and Repair
Construction Div
Repair Div
SALES Dept
Main Floor
Showroom
udget and
Finance
!a"roll
Assistant
Dir#
Shipping Dep
$% Dept &'A
Floor Mgr