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0 Industry Background The world clothing and textile industry which includes clothing, textiles, footwear and luxury goods reached almost $2,560 trillion in 2010. The world menswear and womenswear industry are expected to exceed around $1 trillion by 201 . There are o!er " billion people on this planet, if each person owned only a pair of pants, one shirt and one #ac$et, that would be 21 billion items of clothing. %nd it is safe to assume that most of the people own more than three items of apparel. &i!en that there are almost an unlimited amount of opportunities and clothes are one of the three basic needs, we ha!e decided to !enture into this industry.

1.1 Product Background 'ur main mission, in short, is to offer all our customers exceptional ser!ice and products with our professionalism. 'ur primary product is T(shirts but we also offer )olo tees, *inger T(shirts and +enley shirts. 'ur clothing designs are not only based on the most current fashions but we also offer some uni,ue characteristics to the customers such as the colour( changing characteristic of our clothing. 'ur clothing contained a thermochromic -temperature sensiti!e. pigment that changed between two colours, one when cold and one when warm. /oreo!er, we will also add a 01 protection characteristic to our clothing. 2e will produce our clothing carefully so that it will ha!e an a!erage 0)3 !alue of 15. 'ur customers will also ha!e the option to ha!e their social websites4 5* code printed on their clothes with an additional fee.

2.0 Recognising Opportunities/Techniques for Generating Ideas 'pportunity is a fa!orable set of circumstances that creates a need for a new product, ser!ice or business. 6n short, an opportunity is a chance or opening to create a new product or ser!ice to customers or in other words, to set up a new business. There are three different approaches to identify an opportunity. The approaches are obser!ing trends, sol!ing problems and finding gaps in the mar$etplace. 7ome of the most important characteristics of a good entrepreneur at recogni8ing opportunities are ha!ing $een obser!ation s$ills and high sense of creati!ity.

o!"ing a pro#!e$ Through our obser!ation and research, we found out that a significant amount of students are a!oiding outdoor acti!ities as to a!oid sunlight or ultra!iolet rays. /ost of the students also tra!el bac$ and forth to the uni!ersity by bicycle or on foot e!eryday. 2hen students are under a hot sun or a great amount of ultra!iolet rays, they will need their clothes to protect them from the harmful rays and $eep them cool. To sol!e their problems, we decided to produce clothing that comes with 01 protections. 'ur clothing is carefully constructed to minimise the amount of 01 rays that can pass through them. 'ur clothing has an a!erage 01 protector factor -0)3. !alue of 15 so that it can protect our customers from 01 rays. The scale of 0)3 is ranging from 15 to 509, the higher the 0)3 !alue, the higher the protection from 01 rays.

%e& for$ of fashion 6nspired by +ypercolor, we decided to offer our clothing with a special attribute. +ypercolor is a line of clothing that changes colour with heat. :onsumers, especially girls will often find themsel!es wearing the clothes of same design or colour with others. :olour(changing clothing is a great help for them to o!ercome their problems. The color change of +ypercolor shirts is based on combination of two colors; the

color of the dyed fabric, which remained constant, and the color of the thermochromic dye. The colour changes at high temperatures, abo!e 2 <2" =:.

Techno!ogica! ad"ances 6n addition, technological ad!ances also pro!ide opportunities to help people perform e!eryday tas$s in better or more con!enient ways. 3or people to !iew their friends4 profiles or pages in 3aceboo$ or other social websites, they need to obtain certain information such as the website address or their user name before they can do so. 6t is time(consuming and may be impossible if they do not $now the person well enough. %s the ad!ancement of technologies allows us, we offer them the ser!ice of printing a 5* code on the T(shirts for the customers upon re,uest. The customers will ha!e to send us their 3aceboo$, 6nstagram, Twitter, 3ours,uare or any other social websites addresses so that we can con!ert it into a 5* code and it will be printed on the T( shirts. 'ther people can then scan the 5* code with their smartphones on the T(shirt to be directly lin$ed to the social websites. 0sers may recei!e a text or e(mail after scanning the 5* codes.

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'.0 (easi#i!ity )na!ysis

'.1 Industry/Target *arket (easi#i!ity The clothing industry ha!e grown and e!ol!ed as early as the existence of the human race, from the fur clothing to the modern fashion wares. %s time pass, people4s taste of fashion will change too, this leads to the fall out of a certain fashion and they will follow a new fashion. The clothing industry is worth $ 2,560 trillion in 2010. The world menswear and womenswear industry are expected to exceed around $1 trillion by 201 . ?ased on our research, we found out that @ampar will be a !ery good place to start our business because @ampar do not ha!e any specialised store at selling highly technology ad!anced and fashionable clothing. Industry )ttracti"eness 'ur reason for deciding to start a clothing business is that the industry is a mature industry. This means that it has e!ol!ed and impro!ed throughout history and this industry will continue to grow because clothing is a need in people4s daily li!es and the fashion is e!ol!ing e!eryday. /oreo!er, the clothing industry has low operating costs because clothes are easy to produce and the raw materials are !ery easy to obtain. Aastly, since the clothing industry in @ampar has little competitors, we can try to compete for most of the mar$et shares in @ampar and this can sa!e the students4 time and money to loo$ for clothes in other places. Target *arket )ttracti"eness T(:hange is mostly targeting the youth mar$et in @ampar. Bue to the establishment of 0ni!ersity Tun$u %bdul *ahman -0T%*. in @ampar, the population of youths ha!e increased dramatically. Couths in these ages often li$e to ha!e the latest trending clothing and some ha!e their own style of clothes that ranges from !arious designs and colours. To further attract the customers, we allow them to create their own designs and send the designs to us and the highest scoring design on our website will get to be produced into shirts. The important factor that separates our products from the others in the industry is that the clothing we sell changes colour when exposed to

different temperatures, this is a re!olutionary clothing technology that will not only impact @ampar but will also attract /alaysia as a whole. 6n addition, our clothes also come with 01 rays protection, this is because students in @ampar often cycle to class and do outdoor acti!ities under the hot sun and they are exposed to 01 rays which are harmful when exposed in long term. Therefore, the protection from 01 rays we offer is crucial to their health and will sol!e their problems. 2e will also be offering the option to our customers to ha!e their social websites to be con!erted into a 5* code and be printed on the clothes.

An example of a QR code

'.2 Organi+ationa! (easi#i!ity *anage$ent Pro&ess T(:hange will be managed by 6 post(graduate students from 0ni!ersity Tun$u %bdul *ahman -0T%*., )era$ campus. These are the names and ,ualifications of the partners; Dame Aow Ci$ 3u Can /un +ong 7eow )ui /un Aee Eun Fiong Aee Eian Ci Aeow Aip 2on 5ualification ?achelor of ?usiness %dministration -+ons. ?achelor of /ar$eting -+ons. ?achelor of )ublic *elations -+ons. ?achelor of 3inance -+ons. ?achelor of Gntrepreneurship -+ons. ?achelor of Gntrepreneurship -+ons.

'ur partners are from the same uni!ersity -0ni!ersiti Tun$u %bdul *ahman., but they are from different business bac$grounds and this different pool of talents can be brought together to manage our business. +a!ing people with different bac$grounds of studies can bring benefits to the business. 3or instance, finance $nowledge can help us to predict our sales and forecast the financial performance of the business and gi!e suggestions on in!estments li$e buying fixed assets or other financial in!estments. /oreo!er, we ha!e come to a decision that the profits the business will be di!ided to 20H for the con!entional partners and 15H for limited partners. 2e will be hiring a chemist to manage the chemicals regarding the colour(changing mixtures that will be used to produce our products. 2e will also be hiring a programmer to design the graphics for some of our clothes and to ad!ertise our products. Resource ufficiency 2e ha!e a number of ways to reach our customers. 3irstly, we will be using the internet to reach out to our customers, customers can buy or submit their own design of T(shirt through our main website, www.t(change.com. 'nce they made a purchase through the internet, we will send a parcel to their respecti!e addresses, this will not only sa!e us time and cost to reach out to the customers but it is also easy for the customers to use the internet to buy our product because internet purchasing is !ery simple and mostly e!eryone finds it easy to use a computer. /oreo!er, we will go mobile by using a !an to reach out to the customers, we will be using a !an brought into the business by one of our partners. 2e will be selling our clothes in @ampar and 6poh using the !an. 2ith this method we can roam around freely to sell as well as to promote our clothes in the two cities and this gi!es us the flexibility to be at anywhere any time. 6n addition, our supplier, 6lanicious T(shirt )rinting in 6poh, sees a great potential in our product and they ha!e agreed to cooperate with us in this business by supplying and printing our clothes for a lower price. This will gi!e us a lower cost of production, enabling us to set our clothes at a lower price so that we will be able to attract and gain a larger mar$et share for our business.

Aastly, we will form a partnership with some of the well $nown retail brands li$e 0ni,lo, +I/, ?rands 'utlet, 3.'.7 and +ang Ten. These companies ha!e allowed our products to be sold in their outlets, with their cooperation, we would be not only able to reach out to more customers but they ha!e agreed to continue our partnership if the sales of our products are popular and they will wor$ with us to impro!e our products4 ,uality and technology.

'.' Product (easi#i!ity Product ,esira#i!ity The products that we are going to sell are clothes that ha!e a few uni,ue characteristics li$e colour(changing when exposed to different temperatures, 01 rays protection and 5* code for personal social website page will be printed. :olour( changing clothes first appeared in the mar$et in the 1JJ04s by +ypercolor. 2hen their products enter the mar$et, many young people are attracted to their products. The company no longer exists because of o!erproduce and poor management causing people to stop buying their products. 6nspired by +ypercolor, we will try to rebuild this idea and by adding some more features into it, we will try not to repeat its mista$es. %nother reason that caused us to sell this product is because we found out that many young people encounter the problem of choosing the colour of the clothes during their purchases. This gap in the clothing industry ga!e us an opportunity to re!i!e the concept of colour(changing clothes. 2ith this uni,ue feature, our customers can ha!e up to two colours in a single piece of clothing. The customers can spend lesser time on deciding which colour of the clothes they should buy.

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Product ,e$and 2e ha!e conducted a sur!ey as our primary research for our products4 demand and to get feedbac$ about our products4 first impression. 6n this sur!ey, we found out that the participants find our colour(changing T(shirts to be !ery interesting and they are willing to purchase once our products are in the mar$et. 2e also did some internet research about the colour(changing T(shirts produced by +ypercolor. They sold about $50 million worth of colour(changing T(shirts and it was !ery popular among teenagers bac$ then. %fter these results, we are confident to start up this business because we belie!e that our products will be a hit in /alaysia.

'.- (inancia! (easi#i!ity Tota! tart.up /ash To start up this business, all six of the partners ha!e agreed to bring in e,ual sums of cash amounting to */ 50000. 'ne of the partners had !olunteered to bring in a personal !an for business use but the !an will not be registered as a business asset. 2e ha!e calculated our estimated start(up cost for this business at around */ 20" 0. These costs include our website design by a website designer, !an redesign and maintenance, office e,uipments, computers, networ$ ser!ers, air conditioners and 2i( 3i. 2e will also be renting a room for our office and as our head,uarters and this will be used to deal with our customers4 en,uiries and complaints. 2e will also include costs li$e !an expenses, salaries for the employees, ad!ertisements and water and electricity expenses. 2e ha!e totalled up the cost at about */ K010 per month

O"era!! (inancia! )ttracti"eness of the Proposed 0enture Expected profit per month: 'ur expected monthly sales will be around */ 16000. %ssuming we sell around 00 pieces of clothing a month and the a!erage price is */ 0. The expected ,uantity of sales includes the sales of our partners. %!erage price of */ 0 F 7ales ,uantity of 00 per month L */ 16000 Break-even Point; 2e ha!e estimated our business4s brea$(e!en point to be around 0.21 years. ?rea$(e!en pointL 7tart(up cost M N-profit x 12 months. < -operating cost x 12 months.O L 20" 0 M N-16000 x 12. < -K010 x 12.O L 0.22 years This rough estimation had shown us a positi!e sign for this !enture, we will be achie!ing the brea$(e!en point at only 0.22 years. This signifies that we can generate enough profits to completely co!er up our start(up cost at only 0.22 years. /oreo!er, our expected profit for a month is much higher than our cost, thus these numbers ha!e gi!en us a green light for this new business for we will be ma$ing profit rather than loss.

-.0 (inancia! and (unding )spects -.1 tart.up /osts 2e ha!e calculated the start(up cost which includes 1an redesign and maintenance, 'ffice e,uipment, 2ebsite design cost, 6nternet, Detwor$ ser!ers, :omputers, and %ir(:onditioner with total amount R*201 2-0. 34penses 1an *edesign and /aintenance 'ffice G,uipment 2ebsite Besign :ost 6nternet Detwor$ 7er!ers :omputers %ir(:onditioner Trademar$ *egistration Trade Dame *egistration Aimited Aiability )artnership *egistration Tota! -.2 Operation /osts 2e will rent an office to deal with customers re,uest with */ 1200 per month. ?esides, the remaining operating costs will include salaries, !an expenses, ad!ertising, insurance, electric and water expenses and the other expenses with total */ K010 per month. 34penses (i4ed costs : 'ffice *ental 0aria#!e costs : 7alaries 1an Gxpenses %d!ertising 6nsurance Glectric and 2ater Gxpenses 'ther Gxpenses Tota! /osts8R*9 11200 '1500 700 500 -'0 ;00 250 51010 R* '00 '1050 21600 600 -1500 61600 '1000 600 70 600 2012-0

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34pected a!es 'ur expected sales in our first few months of operation will be around */ 16000. %ssuming we sell around 00 T(shirts a wee$ and the price is */ 0. 2e are also including the expected ,uantities that will be sold by our partners. R* -0 per T.shirt 4 se!!ing -00 per &eek < R* 17000

-.' (unding ources 6n the process of building this business, all six of our partners ha!e come to an agreement to bring in an e,ual amount of capital. 'ne of our partners, Aee Eun 7iong will be bringing in an additional personal asset, a !an. %ll six of the partners will bring in e,ual amount of capitals each to achie!e a total capital of */ 50000. %nd we ha!e agreed to e,ually share our profits and losses generated by our company.

Break.e"en Point 8B3P9 2e ha!e estimated our business4s brea$(e!en point will be around 0.22 years. ?rea$(e!en pointL 7tart(up cost M N-profit x 12 months. < -operating cost x 12 months.O < 202-0 / =817000 4 129 > 85010 4 129? < 0.22 years

*/ *e!enue Total cost ?G)

Cears 0.22

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T./hange Inco$e tate$ent for the year ended '1 ,ece$#er 201' R* 7ales @ess ; /ost of Goods o!d 'pening 7toc$s )urchases @ess; *eturn 'utwards )dd ; :arriage inwards @ess ; :losing 7toc$s Gross Profit @ess : 34penses 'ffice *ental 7alary 1an Gxpenses %d!ertising 6nsurance Glectric and 2ater Gxpenses 'ther Gxpenses %et Profit/@oss Before Ta4 Aess; :ompany Tax -20H. %et Profit/@oss )fter Ta4 11200 '1500 700 500 -'0 ;00 250 . 101000 87009 11200 8612009 8-1;009 201100 11200 '1500 700 500 -'0 ;00 250 R* 261000 R* 201R* -01000

61200 1'1700 8;009 11600 8615009 81-11009 261;00

8510109 1210;0 821-159 ;1722

8510109 1215;0 8'16259 1-1'12

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T./hange Ba!ance heet as at '1 ,ece$#er 201' R* (i4ed )ssets 'ffice e,uipments -Bepreciation at 5H per annum. /urrent )ssets 6n!entory Bebtors )repaid %d!ertising :ash @ess: /urrent @ia#i!ities :reditors ?an$ '!erdraft %ccrued 7alary %et Aorking /apita! /apita!: 'pening :apital as at 1 Eanuary %dd; Det )rofit Aess; Brawing :losing :apital as at >1 Becember 171'50 851;9 R* 161671 R* 1;17-0 8115019 201R* 1215';

61200 . . 121-00 -1'00 151000 500

151100

'1500 600 '00 161200 '1260 111000 .

1;1500

82'11009 101671 11025 ;1722 81';9 101671

81-12609 22155; 51622 1-1'12 . 22155;

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T./hange tate$ent of /ash (!o&s for the year ended '1 ,ece$#er 201' R* /ash f!o&s fro$ operating acti"ities: :ash recei!ed :ash paid to suppliers :ash generated from operations 6ncome tax paid Net cash flows from operating activities /ash f!o&s fro$ in"esting acti"ities: )urchases of office e,uipments Net cash flows used in investing activities /ash f!o&s fro$ financing acti"ities: )roceeds from borrowings Net cash flows from financing activities Net increase in cash and cash equivalents :ash and cash e,ui!alents at the beginning of period :ash and cash e,ui!alents at the end of period 261000 8;1-009 161700 821-159 1'1152 201R* -01000 81212009 221'00 8'11259 2-1122

8171'509 171'50 221'00 221'00 221'00 121-00 '-1200

8'12709 '1270 1-1260 1-1260 1-1260 161200 2;1;60

6.0 Business *ode!

6.1 /ore trategy 'ur main mission is to offer all our customers, no matter what their si8e, exceptional ser!ice and products with our professionalism. %s a creati!ely dri!en and design oriented group, we want to create fashion consciousness that is stylish yet affordable to e!eryone. 6nspired by Threadless, we allow users of our community to submit designs to us, which are then !oted on for a wee$ by other users in the community. 'nce the period ended, the design recei!es a score from 1 to 10. The highest scoring designs get made into a T(shirt or other types of clothing. To ma$e the world a better place, we will also contribute 10H of our profits to the 2orld 2ide 3und for Dature -223.. T(:hange is not only about ma$ing profits, but we also stri!e to create !alues for our customers. T(:hange currently operates with a single product scope, we build our business around one primary product, which is clothing. 2e stri!e to become a specialist in this field and try to build a niche mar$et for our products so that we can ha!e complete control. This is to ma$e management simple and in!entory easily monitored. 2e may !enture into other industry or create other products after we established a strong foothold in clothing. 'ur primary product is T(shirts but we also offer )olo tees, *inger T(shirts and +enley shirts so that customers will ha!e more options. 2e adopt the differentiation strategy !ery seriously so that our products can be !ery different or uni,ue from other pro!iders in the mar$et. 'ne factor that ma$es us special is that our clothes can change colour due to a change in temperature. 2e also allow our customers to submit their designs so that the designs can stand a chance to get made into clothes. %nother special aspect of our clothing is that we will create and print a 5* code of our customers4 social website onto a shirt upon their re,uests. %lthough an additional fee will be charged but this allows our customers to ma$e new friends easily. They only need a 5* code scanner on their smartphones so that they

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can gi!e the 5* code a scan and it will bring them directly to the social website. ?esides that, our clothing is also densely and tightly constructed so that it will minimise the amount of 01 rays that can pass through them. 'ur clothing has an a!erage 01 protector factor -0)3. !alue of 15 so that it can protect our customers from 01 rays. %nother important factor is that our customers can ma$e the world a better place with each purchase because we are contributing 10H of the profits to the 2orld 2ide 3und for Dature -223..

6.2 trategic Resources %s T(:hange is a business #ust starting out, we will try to focus on our core competencies so that to establish a footprint while also gaining a solid reputation and brand recognition. %t T(:hange, we belie!e that we will always ha!e a differentiation(based ad!antage against our competitors. %s mentioned se!eral times before this, our clothing comes with colour changing ability than$s to some mixtures of chemicals. ?esides that, customers who lo!e socialising through social websites can submit their re,uest to ha!e a 5* code of their social websites printed on the clothes as well. :ustomers are also able to wear their own designs through our online !oting system. 6n addition, our clothing also comes with 01 rays protection with our clothing being rated at an a!erage of 15 0)3. %s our business is based at @ampar, a town filled with great opportunities and students who e!eryday tra!el to classes under hot weathers, cool designs and uni,ue abilities as well as 01 rays protection are needed by them. 2e set our priority at creating !alues for our customers by fulfilling our customers4 needs. %s a new !enture, our strategic assets are !ery limited but we do our best at getting the high ground against our competitors. 'ur website remains operational for the whole year as it does not need any personnel to $eep an eye on it as long as the internet connection is functional. This allows customers to place their orders at anytime. ?esides that, one of our owners also brought in a !an so that we could sell our clothing by mobile. This is to allow customers who do not want to order from us online to reach us anywhere in )era$ as long as they pay attention to our roadmap. Bue to our !ery limited start(up capital, we are unable to obtain any manufacturing 16

machinery but we will try to ac,uire a manufacturing plant in the future once our re!enues allow us. 2e will be partnering with a local manufacturing company to produce and print our clothing for the time being. 6n addition, we will also supply our clothing to some other clothing companies such as 3.'.7, +ang Ten and 0ni,lo. 6t is also worth mentioning again that we will be contributing 10H of our profits to 223 as an act of $indness. This will also allow our customers to do a good deed by doing the world a fa!our with each purchase from us.

The 6mportance of our business models reflects clearly our mission and guidelines in producing our products. De!ertheless, our setup firm mainly focuses on the niche mar$et, special features aimed at a satisfying specific mar$et needs. +ence this concept falls onto the attributes of our consumers and due to a certain close(up in trends, our T(:hange products are able to ser!e its purpose.

6.' Partnership %et&ork The nature of our firm is a partnership structure and our partnership is made up of 6 partners whom in!ested in the business. +owe!er, as our start(up capital for this business is relati!ely small and for the moment it is difficult for us to !enture into !arious forms of partnership networ$s. 7ubse,uently, our low resources prohibit T( :hange to be able to own a manufacturing plan and it re,uires future in!estments from other parties and long(run profit maximi8ation before we ta$e this into consideration. %t the moment, the partnership networ$ that we ha!e is with our supplier, which is a clothing factory that produces customisable T(shirts in 6poh. 2e also supplied some T(shirts to other retail shops so that we can increase our clothing4s popularity. 'ur main supplier or manufacturer for T(:hange is 6lanicious, it is a T(shirt factory which will be printing and supplying with the products. The reason that we chose this factory to be our supplier is that the cost is lower. 7econdly, our materials for ma$ing the colour(changing T(shirts are complicated and re,uire a handful of s$illed wor$ers to correctly match the compounds of our uni,ue T(shirts. Thirdly is the location of 1"

their factory is relati!ely close to our office, which also means that it is easy for our suppliers to deli!er the finished products to us. 3or instance, ha!ing a !ast networ$ of clients is an ad!antage, but otherwise ha!ing a supplier who is able to deli!er our exact orders on time and in great ,uality is a wise choice. 'ther benefit of choosing this reliable supplier is that there are no minimum orders pre(re,uisite. The other partnership networ$ that we ha!e is with other notable clothing retail lines such as 3.'.7, +ang Ten and 0ni,lo. :on!ersely our customers who order online are also able to browse through our T( shirts collections album. The */ 0 colour(changing T(shirts with 5* code is custom made so it is re,uired to pre(order by customers before it can be printed on the shirt. 2e do not re,uire warehouse storage to store most of our products because we only order from our supplier after orders are made by our customers. 6n a business concept, a company that has a low in!entory turno!er means that the sales are poor and by ha!ing large ,uantity of in!entories is !ery ris$y based on se!eral factors. 2e will be using the deli!ery ser!ice of B+A courier ser!ice to deli!er the goods to our customers. %ll orders that are placed on the web are able to en#oy a free deli!ery ser!ice. 'ur free deli!ery ser!ice is currently only a!ailable for 2est /alaysia orders and other orders to foreign countries or Gast /alaysia will sub#ect to additional charges.

6.- /usto$er Interface 2e are trying to establish a foothold in the clothing industry first as we are a new business. 2e stri!e to build a niche mar$et for our products so that we can become a specialist in the field. Diche mar$eting is the subset of the mar$et which a specific product is focusing on. 6t is also a small mar$et segment. 'ur products are currently a!ailable for people of any ages. 2e are currently focusing on the students around @ampar because most of them need clothing with 01 protection but we also offer our clothing to e!eryone as they can order from our website. 'ur colour(changing characteristic may also be able to attract youngsters only. 'ur 5* code technology may also be able to attract people who are !ery acti!e at their social websites only.

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The next highlight is that we ha!e a !an that is mo!ing about from region to region to promote and sell our products. The idea of this T(:hange /obile is to help to con!ey our fashion sense especially towards the younger generation. T(:hange /obile is a custom fitted truc$ which has all the information about our T(shirts and other type of clothing we offer. 2e belie!e that through this engaging method we will be able to promote and ad!ertise our products greatly. There are also promotional acti!ities for our customers to participate in. T(:hange /obile will mainly go around cities to promote our products. 7ome of our e!ents also include a luc$y draw session, participants stand a chance to win home our T(shirts or !ouchers to use at our website or at other retail shops selling our products. :ustomers can easily access our website at anytime as long as they ha!e internet connection. 3urthermore, with this online purchasing, we can eliminate some unnecessary costs so that we can lower our prices and increase our re!enues. The ideal ad!antage enables our business to ser!e the customers with great !alues anywhere and anytime. 6n addition, customers are able to download the latest fashion and design of our products at our website easily instead of ha!ing brochures mailed to them or e!en ha!ing countless of e(mails spamming. :ustomers who order from us online can sa!e their selections in their accounts so that they can re(order from us next time easily. 2e offer se!eral payment methods such as debit card, credit card or ban$ in to our customers so that it will be con!enient for them to complete the transactions. 'ur payment networ$ is secured and safely monitored so that we can guarantee our customers4 safety and pri!acy. 6n addition, we also offer membership cards or special accounts for customers who spent abo!e */ 150 in a single transaction. These customers are eligible for discounts and promotions in their future purchases.

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'ur pricing structure will be constructed in a table form so that it will be easier to be re!iewed.

/o!our.changing &ith BR code )rice; */ 0 -T(shirt., */ 50 -)olo, *inger, +enley. P@ids and :ouple 7ets may be added in the futureP Garly ?ird )rice; */ 5 -)olo tees only. :ustomisable :olours; *ed, 'range, Cellow, &reen, ?lue, 1iolet, &rey, 2hite, )in$ -%ny combinations of two colours. 7i8e; 0@M'ther G0MEapan -7, /, A, FA. /o!our.changing &ithout BR code )rice; */ >0 -T(shirt., */ 0 -)olo, *inger, +enley. P@ids and :ouple 7ets may be added in the futureP Garly ?ird )rice; */ >5 -)olo tees only. :ustomisable :olours; *ed, 'range, Cellow, &reen, ?lue, 1iolet, &rey, 2hite, )in$ -%ny combinations of two colours. 7i8e; 0@M'ther G0MEapan -7, /, A, FA.

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7.0 3thica! and @ega! Issues 7.1 Interna! @ega! Issues %s the business will be founded under the limited partnership form that consists of six partners, we ha!e come up with a founder agreement to a!oid any issues that will affect the benefits of any partners in the partnership. 6n the founder agreement, which will also act as the partnership agreement for external legal issues for the business, we ha!e agreed to be founded under limited partnership that will consist of two general partners and four limited partners that in!ested into the business. )artners who will be facing higher liabilities will be gi!en a higher portion of shares on the profits. The net profit made in the business will be shared in the proportion of 20H for the general partners and 15H for the limited partners. 3or the !ehicle that brought in by a partner for business use will not be accounted as an asset for the firm. +owe!er, the owner of the !ehicle will be compensated through the bonus for petrol fees, maintenance fees and the other fees that will used to maintain the operation of the !ehicle pro!ided that the owner pro!ide enough e!idence such as in!oices and receipt that used on petrol and maintenance. Aastly, we also agreed to sign a non(disclosure agreement that will help to protect our trade secret and the way to manage our firm if there are any partners that wish to part ways from the partnership.

7.2 34terna! !ega! issues Registration of Business

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6n order to establish a business, there are se!eral procedures that are related to the legal issues that are re,uired to be performed by the owners of the business in order to conduct business without brea$ing any laws regulated by the go!ernment. 2e will file a registration of business to the 77/ -7uruhan#aya 7yari$at /alaysia or :ompanies commission of /alaysia.. The purpose of the registration is to ma$e our business to be able to operate legally. 'ther than that, registering a business name will pro!ide ad!antages such as safeguard of the business name. This will help to a!oid any confusion among the customers toward the business4s goods and ser!ices. The procedure of registration will e as the simplified flow chart as follow:

To register a business, we ha!e decided to use T(:hange as our business name and the business will be registered as a limited partnership. Then, we will complete the 3orm % -%ppendix 6.1. and e!ery partners will sign the completed form in order to submit the form to the authority along with the personal documents of partners. Registration of Trade$ark %fter the registration for the business, we will proceed to the application of our trademar$. *egistering trademar$ is almost similar to the registration of business. The trademar$ will help the customers to differentiate our products and to protect our business from any other businesses that could use our brand name, logo or e!en the pac$aging of the products.

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A sample of our logo 'ther than that, trademar$ will also play a great role in ad!ertising as trademar$ will help the customers to remember our product. ?esides that, trademar$ will also ser!e as a legal e!idence for the ownership of goods. 'ur trademar$ will be registered at 6ntellectual )roperty :orporation of /alaysia -/y6)'.. The registration of trademar$ in!ol!es filling 5 sets of T/5 form -%ppendix 6.2. from /y6)' and the submission of the form along with the fees re,uired.

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2.0 /ritica! Risk (actors %s a newly established firm, there will be some critical ris$ that usually be ignored by the management of the firm because of the lac$ of management experience. 3or the first critical ris$ factor of a new firm, recent and fast paced establishment of the firm could ma$e the management more result and goal oriented instead of impro!ising through finding flaws in planning, controlling and organi8ing. 'ther than that, operating the business mainly through the internet could be a critical management ris$ factor. 3or a business that start(up as a small business firm li$e us could face a shortage of resources such as man(power and stoc$ if the business managed to boom through the internet, small business firm li$e us often not e,uipped with the complete system to manage sales and ordering could cause a sales outflow as the firm couldn4t deli!er what consumer demanded. ?esides that, operate through internet could ma$e the control of the product more difficult because it is impossible for the management to o!ersee the whole process of manufacturing to deli!ering of product to customers. The next critical ris$ factor that might be faced by our firm will be the nature of our product. %lthough our product concept is to pro!ide different, fresh and feature oriented !alue that other firm in the same industry could not pro!ide at this moment, but the lac$ of ad!ertisement and the high number of close substitute could ma$e the product stay QsilentR in the mar$et. 'ther than that, there will always be chances that our product concept to be intimated by other large firm with a lot of resources if the product is debuted successfully in the mar$et.

Aastly, the critical ris$ factor we might face is the flaws in information security. %s a small firm that re,uired outsourcing from other firm in manufacturing and material supply, the ris$ of the product information lea$ before the release of the product. 3or example, other firm could send their employees to wal$ around and obser!e the change in new technology or new product.

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