Principles

of Design how the elements are organized

balance
emphasis
contrast
movement
repetition
pattern
Balance - arrangement of elements to create
a feeling of stability (symmetrical: same on both sides,
asymmetrical: similar but not exactly the same)
Emphasis - elements used to create visual
dominance or a focal point.
Contrast - a difference between elements
to create a more dynamic composition (light/dark,
warm/cool, big small, empty/full)

contrast of colors contrast of textures

 Movement - combing elements to direct the
viewers eye or create the look of action (visual movement)
Repetition - combining elements again
and again to create a visual rhythm or beat
Pattern - structural repetition, combining
elements in an organized and repeated manner