Course: Practice Management 3 Date: September 9, 2009

Class #: 4
Guest Speaker: aura Co!!e", Clinic #usiness Manager !or $%M$ Stu&ent an& Pro Clinics
'(en "ou set up "our cre&it car& mac(ine, set "oursel! up as a (ealt(care pro)i&er so t(at ppl can use
t(eir *S$ +(ealt( sa)ings account, car&s- .(is is calle& a /S0.1 co&e 2 "ou can co&e as a retail center,
sc(ool, (ealt( care pro)i&er, etc-
*0P$$ 2 (ipaaemr-com is a goo& resource !or (ipaa 3uestions an& issues-
Annes Notes
'e starte& t(is 4 5eeks ago 2 5ants us to be reall" success!ul an& t(e course (as been re)ampe&
accor&ingl"- 6ac( term $nne (as gat(ere& !ee&back to !urt(er re!ine t(e course, so our !ee&back is reall"
important-
Practice Mgmt 7 5as t(e set up to t(e business plan- 'e talke& about mone", legal stu!!, steps to
accomplis( be!ore gra&uation an& (a& alums tell us 5(at t(e" 5is( t(e"8& kno5n-
PM 2 5as all about bu&get, cap an& re)enue e9penses, &i& business plans an& tools !or bu&geting- 'e
talke& about sources o! :, lease negotiations an& online resources-
PM 3 5as about collaborati)e practices, marketing +bran&ing, strategies, etc-,, resumes, *0P$$ an&
billing-
So- '(at 5orke& an& 5(at &i&n8t; '(at &o "ou 5is( "ou8& learne&; '(at &i& 5e spen& too muc( time
on an& 5(at support 5oul& "ou like going !or5ar&;
'(at 5orke&;
<urt8s presentation- 0t 5as concise, use!ul an& (e (a& goo& ne5s to report- .(is is !ar better
t(an t(e /"ou8ll ne)er make an" mone"1 r(etoric- *is marketing strategies 5ere interesting
an& t(ere 5as so muc( !oo& !or t(oug(t-
in&a8s presentation- ease negotiation 5as golden-
*elpe& to (ear !rom t(e success!ul people more t(an t(e non=success!ul ones- San&" 5as
&epressing in Cameron8s opinion- Seems like s(e 5as struggling>an& 5e &on8t reall" 5ant
to break e)en- 0 on t(e ot(er (an& t(oug(t it 5as kin&a cool because s(e 5as prett" ne5 at it
an& 5as at least breaking e)en?
@esse like& t(is a summer course because it8s so muc( lig(ter t(an regular courses- *e !elt
an& man" seeme& to agree t(at it 5as nice to (a)e 7, 2, an& 3 an& 5e got to !ocus on t(e
material- $lso, it8s nice to get to &o all o! t(em in one c(unk because t(e" go toget(er so
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5ell-
Man" like& 5orking in groups, man" like& (a)ing to 5rite t(e business plan- 0t8s goo& to
(a)e a 5alk t(roug( be!ore "ou (a)e to &eli)er t(e real &eal?
Clau&ia8s presentation 5as interesting, 5ell presente&-
0t 5as nice t(at all o! t(e &i!!erent presenters (a& suc( &i!!erent st"les o! practice-
*anna(8s presentation 5as rockin8 especiall" in lig(t o! t(e !act t(at 5e are bran& ne5- Goo&
to kno5 5(at 5e (a)e to o!!er +skills !rom our pre)ious li)es as 5ell as clinic 5ork, an& (o5
to present it to t(e 5orl&-
*elp!ul to (ear !rom <at(erine an& Cameron about 5(at 5orks in a&)ertising an& 5(at
&oesn8t- *a)ing someone 5it( t(at e9pertise looking o)er our assignments 5oul& be reall"
(elp!ul-
'(at &i&n8t 5ork;
@ane: Seems like a lot o! people (a)e unreal e9pectations about (o5 man" patients 5ill come
to us, patient gro5t( rate an& 5(at 5e can e9pect-
Donna 5oul& be intereste& in (a)ing someone in t(e banking in&ustr" tell us 5(at they t(ink
about our business plans, 5(at t(e" look !or, 5(at 5orks-
+Bepeat !rom pre)ious section,
*elp!ul to (ear !rom <at(erine an& Cameron about 5(at 5orks in a&)ertising an& 5(at
&oesn8t- *a)ing someone 5it( t(at e9pertise looking o)er our assignments 5oul& be reall"
(elp!ul-
Crustrating in buil&ing t(e business car&Dpostcar& 2 too little time to reall" t(ink about it an&
cra!t it- #ut it &i& point out t(e nee& to (a)e pro!essional &esigners (elp us out 5it( t(is stu!!-
eesa: 0t 5oul& be nice to come out 5it( somet(ing 5e coul& reall" use- #ut t(e time
constraint ma&e t(at nearl" impossible- +.(at 5oul& be t(e plus si&e o! taking t(is class o)er
a 72 5eek term --- an& b" t(e 5a", 3uarterl" postcar&s to e9isting patients are a !abulous i&ea
an& reall" 5ork- Maintains a constant contact e)en i! t(e" (a)en8t come in to see "ou in E
mont(s-,
Cameron: i! 5e (a& (a& to &o a tactical plan, bu&get !or t(e numbers it 5oul& take to market,
an& t(en 5ork 5it(in t(at bu&get 5oul& be a terri!ic i&ea- S(e8s (a& clients t(at 5ante& to &o
e)er"t(ing - - - until t(e" sa5 t(e cost?
.om: 2 &a"s o! (earing business plans 5as min& numbing, especiall" since t(e !irst F o! eac(
plan 5as basicall" t(e same in!ormation-
@esse: mig(t be goo& to )i&eo tape oursel)es an& t(en (a)e a criti3uing panel on (o5 5e
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presente& oursel)es-
Ganessa: interesting to see t(e #8s in t(e business plans, but &ang t(at 5as repetiti)e- Get to
t(e meat an& potatoes: 5(o are "ou, 5(" &o "ou nee& t(e mone", (o5 am 0 going to get
repai&;
@on: make "our presentation to more t(an a panel o! stu&ents, unrelate& people 5(o 5ill gi)e
"ou a goo& criti3ue-
<ristin: 5(at8s t(e real 5orl& possibilities !or (o5 "ou get !inancing; Hou &on8t reall" get to
present a business plan to a banker? '(o 5oul& "ou &o t(is !or; 'ell, t(ere are in)estors
5(o "ou mig(t get to present to- Ganessa suggeste& SC%B6 5(o mig(t be 5illing to (elp out
(ere-
Donna mentione& t(at S#$ is totall" un(elp!ul until "ou8)e been in business 2 "ears 2 t(is is
somet(ing s(e learne& !rom a group like SC%B6 5(o (elps na)igate t(e 5aters- Doc sai& it
seems like t(e 5a" to start is to rent a room not open a clinic-
Ganessa sa"s t(at 5(en "ou s(are t(is kin& o! in!ormation an& use "our real plans t(en "ou
are s(aring "our i&eas 5it( "our !uture competition- 'e mig(t nee& to approac( t(is as an
e9ercise an& not reall" s(are "our competition in!ormation?
Doc counters t(at 5e all (a)e &i!!erent skills t(at complement eac( ot(er- $lso, it8s )er"
&i!!erent i! "ou8re taking t(is class earl" in t(e program as oppose& to late in t(e program-
More about competition
$ li)el" &iscussion ensue&? .(ere seeme& to be a /us )ersus t(em1 !action an& a /t(ere8s
room !or e)er"one, can8t 5e all get along1 !action- $n& it 5as interesting (o5 people
morp(e& bet5een one si&e an& anot(er?
<at(erine: Competition is scar", but lea&s to gro5t(- '(at makes us &i!!erent; '(at makes
our competitors &i!!erent an& (o5 &o t(e" &i!!erentiate t(emsel)es; 6)er"one (as to ser)e a
&i!!erent part o! t(e market- People make &ecisions base& on t(eir o5n uni3ue situations- Ao
one is going to &o it like "ou &o it- c(ill-
$n"t(ing "ou 5is( 5e8& co)ere&
6le)ator speec(es
Presentation o! our o5n seminars
#asic accounting
Some pros, some cons- eesa sa"s &on8t &o business 5it(out (a)ing an accountant???
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