Melissa Salerno

Abington, MA 02351
Cell: (978) 857-6926, E-mail: jlsalerno2@comcast.net
Comcast Cable Corporation

July 1998 to October 2014

Comcast Corporation is an American based, Fortune 50, publicly traded telecommunications company who
reported $21 billion in OCF in 2013
Finance Director - Marketing Analytics | Sales Operations WNE Region (June 2011 to October 2014)
Responsibilities include oversight and direction of analytical team comprised of analysts and managers who
source and synthesize internal and external data to inform others about business performance products
including evaluation of variances to budget, forecast, and prior years, identification of key drivers and
benchmarking analysis to identify best-in-class performance
Annual budgeting of 750K customers and $47M marketing expenses, weekly and monthly forecasting of
future product growth trends utilizing internal historical data as well as external industry trends and
competitive data. Provide insight and explanation of variance to current business plans
Participate in Division monthly P&L Reviews to discuss current month results, balance of year forecast along
with risks and opportunities
Lead monthly forecast and annual budget meetings with Call Center, Customer Care, Marketing, Field Sales
and Small Business departments to be able to take a bottoms up approach to the subscriber plan
Team partners with Division and Regional marketing, workforce operations, and division finance and
marketing leaders
to understand and present performance information, forecast future growth-trends and quantify business
opportunities
Compile weekly and monthly dashboards of product, customer and financial performance of new products
and product trials
Prepare and deliver recommendations to all levels of leadership
Develop marketing strategy and targets based upon evaluation of various consumer segments
Regional lead in modeling and evaluating changes to compensation plans for field and inbound sales teams.
Finance Manager WNE Region (March 2009 to June 2011)
Led team of analysts and senior analysts with primary responsibilities including annual budget, month end
close and monthly, full year forecasting for $250M combined expense budgets for Call Center, Customer
Care, Marketing, Sales, Human Resources, Small Business and General and Administrative departments
Supported business partners and senior leadership needs by maintaining focus and consistent understanding
of developing business landscape allowing for proactive modification of analysis
Developed and maintained enhanced communication approach with business leads of all departments
supported
Successful in building and maintaining key business partnership relationships across all levels of the
organization to ensure achievement of OCF and customer goals
Finance Supervisor North Central Division (May 2008 March 2009)
Partnered with Division Marketing SVP to complete budget targets for each of his direct reports and their
managers to ensure annual plan was fully integrated and did not exceed corporate guidance
Presented annual marketing budget including year over year analysis to Division President and CFO
Provided budget guidance to 5 regions during Division budget kick-off meeting and further worked with New
England regions to regionalize division sponsorship expenses
Liaison between corporate office and 5 regions to manage incremental corporate funding to maximize usage
of granted funds and to accurately complete the reimbursement process

Senior Financial Analyst - FP&A Revenue - North Central Division (November 2007 March 2008)
Responsible for revenue/subscribers, assurance projects, revenue/package allocations, price change
coordination, billing system initiatives, bundle analysis/reporting, marketing offer approvals, package
migration initiatives, as well as revenue mapping, planning and ARPU analysis
Created database for more efficient and accurate monthly reporting and conducted database training to
provide knowledge on how to maintain database tables and queries
Partnered with IT to develop more efficient customer reporting and successfully trimmed 3 business dats from
the process to allow Division SLT time for a monthly review before submitting to corporate
Team lead in building a discount database file to view percentage of discounts given and to identify areas of
unexpected growth
Participate in strategic planning of revenue as a result of product bundling
Financial Analyst II NE Region/North Central Division (1998-2007)
Analyzed expenses for Marketing department with primary objectives of P&L accuracy, variance
identification, analysis and reconciliation. Prepared and distributed monthly reports to marketing managers
and director
Conducted budgeting and forecasting of all expenses for marketing department by initiating monthly meetings
with managers of 14 different products or tactics
Achieved full understanding of projects planned throughout the year as compared to budget, identified
expenses to combine or eliminate, and forecasted FTE's, labor expenses and commissions
Maintained billing and reconciliation of Launch and Co-op funds from programmers that offset expenses
Assisted in development of purchase order approval process for all marketing campaigns and incentive
expenses
Selected to join team specifically assembled to review, test and successfully implement PeopleSoft Financial
system conversion
Prior Experience
Cornerstone Electric Service, Syracuse, NY
1996 1998
Senior Accountant at a small, family owned union electrician shop that had residential and commercial customers
Convenient Family Healthcare, Syracuse, NY
1992 1996
Asst to controller at a small business that operated 4 primary and urgent care facilities throughout Syracuse
Arcom Labs, Syracuse, NY
1989 1992
Bookkeeper for small family owned business that developed cable TV traps for cable companies
Technology
Microsoft Word, Excel, Access, Powerpoint, Essbase, Hyperion, Oracle 11i & 10.7, BRIO Reporting, Workflow,
Peoplesoft, Feith Imaging
Academic Qualifications
SUNY College of Technology - Utica, NY
Bachelor of Science in Accounting, Graduation May 1988