Johnnys

seasoning salt

Redesign by Kelsi Harris

Table of Contents

Redesign Plan

3-4

Style Guide

Package Design

Product Photos

Magazine Ad

Redesign Plan
Product Name
Johnnys Seasoning Salt
Target Group
Anyone who cooks could benefit from a bottle of Johnnys!
Brief History
Johnny Meaker invented Johnnys Seasoning Salt in the 1950s. It is a
delicious mixture of spices and fine seasonings meant to spice up a good
cut of meat. However, it can be used on almost everything, including
potatoes, veggies, and eggs. Johhnys has been around for over 50 years,
and its design hasnt changed at all. It is a trusted product, and deserves
to be used. The target audience is those who cook. That would seem to
be everybody, but it is especially popular among those who are older,
because the product is pretty old itself. However, the product is something
meant for all families who need something to spice up their cooking and
add more flavor to their meals.
The Big Idea
Johnnys Seasoning Salt would benefit from more color and a modern
design so that it stands out at the grocery store. However, any new design
needs to stay true to the essence of the product, and respect its history.
This new look will be able to increase the overall sales for the product.
Itll be advertised at grocery stores for its new look. It will be featured in
magazines and coupon adds, as well as TV advertisements. Adorned in
its new look, social media will also feature the new look, which will also
increase sales and awareness. It will also increase sales because people
will notice the product more if it stands out. Johhnys is a wonderful
product and deserves recognition for its ability to turn any bland
meal into a delicious masterpiece. A new look will benefit this trusted
product greatly.
To redesign this product, a new bottle will be created to match a new
color scheme. Changing the graphics on the label, especially the meat
graphics, will benefit the product by adding some interest to the design.
will make colorful graphics of different kinds of meat. I will also make
potatoes and vegetable graphics as well, to emphasize that Johnnys
can be used on anything. The new look will be bold and modern, while
still maintaining the rich history of the product. I will keep the slogan, Its

pure magic, because, well, it is!

Style Guide
Colors
RGB: 246, 134, 31
CMYK: 0, 58, 100, 0
Hex: #f5851f
Pantone: 715 C

RGB: 208, 215, 78

CMYK: 22, 3, 85, 0
Hex: #d0d74e
Pantone: 583 C

RGB: 147, 150, 54

CMYK: 45, 29, 100, 6
Hex: #939536
Pantone: 7747 C

RGB: 154, 191, 102

CMYK: 44, 8, 77, 0
Hex: #9abf66
Pantone: 7459 C

Font
3

Palatino Linotype Regular

Johnnys Logo: Size 32 for Johnnys and 11 for
seasoning salt
Body copy: Size 6

Logos
The Johhnys logo will be used on all Johnnys seasoning salts.
The colors may be altered for other Johnnys products. The
color logo demonstrated below will be used in all marketing.
Any alteration made can only be used on product not
marked for individual sale. A grey-scale logo is also available.

Johnnys
seasoning salt

Johnnys
seasoning salt

Package Design

Size
Width: 6.0 in
Height: 2.75 in

Product Photography
Before:

After:

Magazine Ad

KLC

Redesign by Kelsi Harris