CHAPTER I: INTRODUCTION

1.1 Company Overview

O-Bites is our company name; the 'O' has two meanings, POTATO bite and ONE
bite, which is why we use the plural BITES. Potato-bites, as you can see in our logo, 'O'
is potato in there because it is one of the main ingredients of our product, cheesy meet
balls. It is the first ingredient you will recognize in our product. One bite, our company
aims that in one bite our customers will love our product and want more and more as it
makes them happy. That is why our tagline is 'The Bite of Happiness' when they eat
cheesy meat balls, it makes them happy. Many people today find happiness in foods;
that is why our tagline is 'The Bites of Happiness'. When they eat a potato cheesy
meatball, it will make them happy, as our company aims. It is also inspired by our
company name, O-Bites; we use 'Bites' in our tagline, so they are connected.

1.2 Product and Product Description

 Introducing our delectable Potato Cheesy Meat Balls a perfect fusion of savory
flavors to elevate your culinary experience. Crafted with care, these succulent meatballs
are a delightful blend of premium ground meat, velvety mashed potatoes, and a
generous infusion of rich, melted cheese. Encased in a perfectly golden-brown crust, our
Potato Cheesy Meat Balls boast a crispy texture that promises a satisfying crunch with
every bite. The exterior is expertly crafted to provide a delightful contrast to the savory
goodness that lies within.

Cheesy Infusion: The first bite of this dish features a creamy cheese infusion, enhancing
the meat's robust flavors and creating a harmonious and indulgent experience.

Meaty Center: Potato Cheesy Meat Balls feature a savory blend of premium meats,
complemented by a crispy exterior and gooey cheese layer, providing a satisfying
contrast.

Perfectly Seasoned: Our Potato Cheesy Meat Balls are expertly seasoned, enhancing
their flavor profile with a blend of spices, ensuring each bite is a savory explosion.
Versatile Indulgence: Potato Cheesy Meat Balls are a versatile, delicious treat suitable
for any occasion, serving as an appetizer, snack, or main course addition.
Quality Ingredients: Our Potato Cheesy Meat Balls are made with premium ingredients,
including premium meats, potatoes, and cheeses, ensuring a product that exceeds
expectations and satisfies cravings. Potato Cheesy Meat Balls offer a unique culinary
experience with a golden exterior, cheesy center, and savory core, showcasing our
commitment to providing an extraordinary dining experience. Our Potato Cheesy Meat
Balls are a gourmet and convenient meal option for culinary enthusiasts and busy
individuals, elevating dining experiences with their flavorful and satisfying treats.

1.3 Unique Features

Our product became unique from other similar product because of the
combination of flavors, made a tasty mixture by combining the richness of cheese
with the savory taste of meat. And variability, these balls can be prepared with a
variety of meats, including ground beef, and cheese with sauce. Customization, we
can add extra ingredients like spices to enhance the taste and texture according to
personal preference. For us, yes we are the only group who sells this kind of product
because we have never encountered this product, and we have never tasted this
product so yes.

1.4 Background of the Industry

Potato Cheesy Meat Balls can be strategically placed in the appetizer and
snack market, convenience foods, gourmet or specialty snacks, frozen food aisles,
party and event catering, online food delivery platforms, and local and artisanal
focus. Emphasize the product's convenience, unique flavors, and high-quality taste
to appeal to consumers seeking quick, satisfying meals or snacks. Consider
partnerships with online food delivery services and highlight the product's local and
artisanal focus to appeal to consumers who appreciate supporting local businesses
and unique flavors. Understanding these factors will help in developing effective
marketing strategies and communication materials.

1.5 Overall Company Strategy

Mission: to create and sell quality and affordable Potato Cheesy Meat Balls to our target
audience.
Vision: to be a leading provider of quality, delicious food and impeccable customer
service.
Values: •quality
•service
•teamwork
•atmosphere
•community
1.5.1 Company Goal

Increase Social Media Engagement

We are creating a Social media account and post a picture of our Potato Cheesy Meat
Balls to attract costumer, and our Potato Cheesy Meat Balls will get know by a costumer
or a passerby.

We Improve the Online Presence by Establish and grow an online presence by engaging
actively on social media platforms, sharing engaging content, and garnering positive
reviews on platforms like Facebook Achieve a 10% increase in customer retention within
the next six months by implementing a customer loyalty program, providing personalized
services, and actively seeking and addressing customer feedback to enhance
satisfaction and loyalty.

1.5.2 Company Objectives

 Production Objective
The major objective of production is to provide potato cheesy meat balls that
continuously meet or surpass a set of quality standards to fulfill customer
expectations and promote the consistency of the brand Keeping the taste,
texture, and look constant is essential. Assuring that the food is prepared and
seasoned correctly, along with using high-quality and safe-to-eat components, is
necessary.
 Marketing Objective
To give the community access to high-quality organic food items. To alter the
menu and extra offerings in response to shifting customer preferences, industry
demands, and rivals' tactics. To create a learning atmosphere in which to eat. If
the reception of our food lives up to our initial expectations, we want to expand
our business into other areas. To keep expenses and operations under strict
 administrative control so that our venture's goal may be fulfilled. Realizing the
aforementioned goals will raise the average sales from year to year.
 Managerial Objective
Overall efficiency of operations. We are going to Decrease the average of
customer wait times by 10% and receive Implement a new order processing
system to reduce customer wait times and enhance the a minimum 15% increase
in positive customer feedback within the first quarter.
 Financial Objective
We negotiate favorable deals with suppliers for bulk purchasing discounts, and
optimize portion sizes to reduce ingredient waste without compromising quality..
Remain flexible to adjust of Potato cheese meat balls pricing based on market
trends, cost fluctuations, and customer feedback, ensuring a balance between
affordability and profitability. Achieve a 10% reduction in overall costs and
increase monthly profit margins by 20% within the next quarter.