CHAPTER 1: INTRODUCTION

1.1 Company Overview

The members of this company brainstormed a name for the company that relates
to our product. We came up with the term O-BITES. As you can see in our logo, the O
represents a potato because our food is created with sweet potatoes, and it also stands
for ONE because the company aims to make our customers like our product after just
one bite.

The company created this tagline says “THE BITES OF HAPPINESS”, as we also aim
that our product will make customers happy and excited when they buy it.

1.2 Product and Product Description

 Our Sweet Potato Meatballs are made with premium ingredients, including fresh
mashed potatoes, high-quality cheese, and carefully selected meats, ensuring a
harmonious flavor profile. The crispy exterior and creamy interior create a delightful
contrast, enhancing customer satisfaction. These versatile bite-sized meatballs can be
enjoyed as appetizers, side dishes, or main courses, making them suitable for various
occasions.

They can be customized to suit different palates, offering classic flavors like cheddar and
beef or a twist with pepper jack and chicken. They are also perfect for pairing with a
range of dipping sauces, adding an interactive element to the dining experience.

1.3 Unique Features

The Sweet Potato Meatballs combine three staple ingredients - potatoes, cheese, and
meat into a unique culinary creation. The mild, starchy potatoes, rich, creamy cheese,
and savory meat come together to create a symphony of flavors.

This innovative fusion sets the product apart from traditional meatball recipes. The
choice of these three core ingredients not only adds to the taste but also contributes to a
balanced nutritional profile, making the product appealing to customers seeking both
taste and nutrition.

1.4 Background of the Industry

Sweet potato meatballs are aligned with street food, it refers to the thriving and diverse
industry of food vendors who set up shop in outdoor public areas including streets,
markets, and festivals, providing clients on the go with a variety of freshly prepared
meals and snacks.

1.5 Overall Company Strategy

The goal of the company is to provide high-quality, affordable Potato Cheesy Meatballs
to its audience, focusing on quality, service, teamwork.

o 1.5.1 Company Goal

Costumers Satisfaction:

Providing delicious and satisfying potato cheesy meat balls that meet or exceed
costumer expectations and excellent service to ensure costumers are happy and
satisfied with their dining experience. Ensuring that every batch of Sweet Potato
Meatballs is consistently delicious, crispy and perfectly seasoned to meet or exceed
costumer expectations.

o 1.5.2 Company Objectives

 Production Objective

Increase the speed of frying processes can significantly enhance the volume of
production during peak hours, helping meet customer demand efficiently. By aiming for a
25% reduction in wait times without compromising on the quality of the sweet potato
meatballs, customer satisfaction and loyalty can be maintained or even improved. This
focus on volume of production aligns with the goal of satisfying more customers within
the same timeframe.

 Marketing Objective

Increase sweet potato meatball sales by 10% in every month by implementing targeted
marketing efforts both online and offline, in keeping with our company's commitment to
promoting high-quality, delectable food.

 Managerial Objective

O-bites could enhance customer satisfaction by implementing a new quality control

system to ensure consistency in taste and presentation of sweet potato meatballs,
resulting in higher customer retention and positive reviews. The price of our product is
relatively high, and we aim to produce a high-quality product that justifies the cost.

 Financial Objective

To achieve a 10% reduction in overall costs and increase monthly profit margins by 20%
within the next quarter.
 CHAPTER 2. BUSINESS ENVIRONMENTL ANALYSIS

2.1 SWOT Analysis

As a business that is new in the eye of the people in Tacloban City, it is expected
to have a higher return of investment. However, we expect an increase to achieve the
expectation of our customers with our products.

Strength Weaknesses

 Crispy, cheesy, and tasty  Expensive price

 Unique sauce  Negative perception of street
 Appearance foods
 Lack of product awareness
Our product is crispy, cheesy, and tasty,
and it may capture customers because its
unique sauce and appearance.
Opportunity Threats

 Little competitors  Increase competition

 High exposure location  Changing customer food
 Loyal returning customer preference
 Competitors located nearby

2.2 Michael Porter’s Five Forces Model

o 2.2.1 Power of Supplies

Suppliers are important to our business "Sweet Potato Meatballs" because they provide
the necessary needed ingredients for our product. We will acquire our supplies of fresh
sweet potato and meat in Tacloban City Public Market. We choose this area for
acquiring supplies for the following reason.

Quality: The quality of our product, firstly needed the good ratings from their buyers
because it affects the success of the company and helps establish its reputation in
customer markets. We will personally our ingredient to ensure we get the fresh ones to
have our sweet potato meatballs at it most freshness and good quality to guarantee the
satisfaction of our costumer.

Price: Price is an important things to our buyers. This can be done by picking fresh
ingredients at it most affordable price to lessen the cost of production, thus helping to
lessen also the price.

Consistency: In terms of business, we sometimes rely on consistency and the reliable

ingredients. Suppliers provides our company "0-Bites" with a regular and consistent
supply, which enables us to maintain our production well. Suppliers are an important part
of our business because of their role on improving the quality, lowering costs and
maintaining the consistency of our sweet potato meat balls product. They also have the
power to influence our price in any way it can.

o 2.2.2 Power of Customers

Our target customers are the people within Tacloban City, specifically in Justice
Romualdez St. in front of RTR Plaza, beside of Don Macchiato. Meanwhile, the
secondary target customers consists of the people who work in the area. In addition to it,
Netizens, who loves meat balls, are also considered as a part of the secondary target
customers. Most of these target customers will come from other schools in Tacloban
City, or mainly those students that are interested in meat balls. These demographics will
be the potential customers to our business. Students, faculty staff, or even people
around Tacloban City, are mostly a part of the target customers to our business.

o 2.2.3 Threats of New Entrants

The threat of new entrants in the industry to compete with the business is high because
of low initial capital requirement; however, our company is not in known for having new
entrant to easily compete with us.

o 2.2.4 Threats of Substitution

Other firms may provide products like tofu meatballs, shrimp balls that could be an
alternative to sweet potato meat balls. By appealing to vegetarian and consumers who
love shrimps, these alternatives may have an impact our company and cause us to lose
market share if we don’t provide comparable products.

Establishing a new business can have various impacts, both positive and negative,
depending on the nature of the business and its market. Here are some potential effects.

o 2.2.5 Competitive Rivalry

Our could be a direct competitor if they offer a similar product, Indirect competitors might
include vendors selling other types of meatballs, snack stalls offering alternative snacks
like fried foods or steam food.
 CHAPTER 3: PRODUCTION AND OPERATIONS PLAN

3.1 PRODUCTION REQUIREMENTS

o 3.1.1 Raw Materials

INGREDIENTS BRAND NAME SOURCE PICTURES

Sweet Potato Tacloban Public
Market

Ground Pork Tacloban Public

Market

Cheese Eden Tacloban Public

Market

Cooking Oil Palm Oil Tacloban Public

Market

Ground Black Mccormick Tacloban Public

Pepper Market

Carrots Tacloban Public

Market

Garlic Tacloban Public

Market

Onion Tacloban Public

Market
Salt Tacloban Public
Market

Egg Tacloban Public

Market

Oyster Sauce Mama Sita’s Tacloban Public

Market

Butter Magnolia Dari Tacloban Sm

Crème Supermarket

Flour Tacloban Public

Market

All Purpose Cream Nestle Tacloban Public

Market

Liquid & Seasoning Knorr Tacloban Public

Market

Condensed Jersey Tacloban Public

Creamer Market

Water Tacloban Public

Market

Bread Crumps Good Life Tacloban Public

Market
All of our product ingredients can be taken from Tacloban City Public Market.

o 3.1.2 Materials and Supplies

MATERIALS/SUPPLIES SOURCE PICTURES

Portable Butane Stove Tacloban Unitop Store

Pan Tacloban Unitop Store

Hamburger Box Tacloban Unitop Store

Plate Tacloban Unitop Store

Disposable Gloves Tacloban Unitop Store

Knife Tacloban Unitop Store

 Chopping Board Tacloban Unitop Store

Squeezer Bottle Tacloban Unitop Store

Tong Tacloban Unitop Store

Tissue Tacloban Unitop Store

Disposable Plastic Spoon Tacloban Unitop Store

Apron Tacloban Unitop Store

Butane Gas Tacloban Public Market

All these supplies can be taken from Tacloban Unitop Store.

o 3.1.3 Fixed Assets

ASSETS USEFUL LIFE SOURCE

Portable Butane Stove 5 years or more Tacloban Unitop Store
Food Stall 1 year or more Tacloban Unitop Store
 o 3.1.4 Direct Labor

No laborers will be hired because we will handle all the work in our business ourselves.

o 3.1.5 Other Production and Operation Requirements

MATERIALS PURPOSE
Hamburger Box Food Packaging
Disposable Gloves Protection for food
Sticker Paper Logo Printing

o 3.1.6 Ethical and Legal Consideration

Legal Aspects of Ethics:

The main ethical and legal concerns in the making of sweet potato meatballs are fair
labor standards, accurate labeling, and food safety.

Food Safety: Keeping requirements for food safety requires that the components used to
make sweet potato meatballs come from reliable sources and are uncontaminated. It is
essential to abide by laws like the Food Safety Modernization Act (FSMA) in the US in
order to avoid foodborne infections and safeguard the health of customers.

Accurate labeling of sweet potato meatballs is another ethical concern. This is done to
give customers clear information about the ingredients, nutritional value, and any
allergens deceptive labeling techniques, like misrepresenting the product's organic
status.

o 3.1.6 Social Responsibility

Environmental Sustainability: We use eco-friendly packaging materials for serving Sweet

Potato Meatballs, such as compostable or biodegradable containers, to minimize
environmental impact. Additionally, we source our ingredients from local suppliers to
support the local economy and reduce transportation-related emissions.

3.2 Production and Operation Cost

 o 3.2.1 Cost of Raw Materials

The total cost of raw materials that we will be incurring for producing our product is
₱488.00 which can already produce thirty (30) servings. The breakdown of this is shown
below:

MATERIALS QUANTITY UNIT COST COST

Sweet Potato 15 pieces ₱30.00 per pack ₱30.00
Ground Pork ½ kg ₱100.00 per ½ kg ₱100.00
Eden Cheese 160 grams ₱40.00 per 160 ₱40.00
grams
Cooking Oil 500 Ml ₱33.00 per 500 Ml ₱33.00
bottle
Ground Black 1 tbsp. ₱5.00 per 1 tbsp. ₱5.00
Pepper
Carrots 1 piece ₱30.00 per pieces ₱30.00
Garlic 3 cloves ₱1.00 per cloves ₱3.00
Onion 1 piece ₱5.00 per pieces ₱5.00
Salt 1 tbsp. ₱1.00 per 1 tbsp. ₱1.00
Egg 3 pieces ₱9.00.00 per ₱27.00
pieces
Oyster Sauce 30 grams ₱5.00 per 30 grams ₱5.00
Butter 100 grams ₱40.00 per 100 ₱40.00
grams
Flour ¼ kg ₱17.00 per ¼ kg ₱17.00
All Purpose Nestle 250 mL ₱69.00 per 250 mL ₱69.00
Cream
Water 2 cups ₱1.00 per cup ₱2.00
Knorr Liquid 12 mL ₱5.00 per 12 mL ₱5.00
Seasoning
Jersey Condensed 195 grams ₱42.00 per 195 ₱42.00
grams
Bread Crumps 160 grams ₱34.00 per 160 ₱34.00
grams
Total Cost of Raw Materials ₱488.00
 Cost Per Serving ₱3.25

o 3.2.2 Cost of Materials and Supplies

Product is classified into two, the variable cost and the fixed cost. Fixed costs are
estimated to be used for 260 working days in a year (or 5 days in a week). Both costs
and its allocation to the cost per serving is broken down. The total cost of materials and
supplies that we will be incurring for producing with the details shown below:

SUPPLIES QUANTITY UNIT COST COST

Variables Cost of Materials and Supplies (a)
Butane Gas 1 piece per day ₱30.00 per piece ₱30.00
Fixed Cost of Materials and Supplies
Pan 1 unit ₱539.00 ₱539.00
Chopping Board 1 unit ₱85.00 ₱85.00
Knife 1 unit ₱55.00 ₱55.00
Squeezer Bottle 1 unit ₱49.00 ₱49.00
Tong 1 unit ₱35.00 ₱35.00
Disposable Spoon 1 set ₱30.00 ₱30.00
Total Fixed Cost of Materials and Supplies ₱793.00
Cost per Daily Use of Fixed Cost of Materials and Supplies ₱3.05
(Total Fixed Costs ÷ no. of working days in a year) (b)
Total Cost per Daily Use (a + b) ₱33.05
Cost per serving (Total cost per daily use ÷ Total number of ₱1.10
daily servings*)

o 3.2.3 Cost of Fixed Assets

The cost of fixed assets, including its respective daily depreciation rate,
computed using a simple depreciation method, is shown below:

FIXED ASSET COST DAILY DEPRECIATION

RATE
Portable Butane Stove ₱600.00 ₱0.29
 Food Stall ₱5,000.00 ₱3.85

o 3.2.4 Cost of Direct Labor

The company will not hire laborers as the entrepreneur’s itself will be the human
resources of the business.

o Other Production and Operations Related Cost

Other production and operation-related costs daily are reflected as follows:

PARTICULARS COST COST ALLOCATION PER

SERVING
Printing cost for packaging ₱24.00 ₱2.00
(48 pcs.)
Disposable Gloves ₱39.00 ₱2.00
Hamburger Box ₱21.00 ₱50.00
Transportation ₱30.00 ₱1.00
Total Cost per serving ₱55.00

The total raw supplies cost amounts to ₱488.00, resulting in each serving costing
₱50.00. Additionally, the total fixed cost of materials and supplies stands at ₱793.00,
translating to a cost of ₱3.05.00 per day, considering the number of working days in a
year. When factoring in this fixed cost with the raw supplies cost, the total cost per daily
use reaches ₱33.05. Consequently, the cost per serving, when accounting for both raw
supplies and fixed costs, amounts to ₱3.25. Furthermore, the direct labor cost per
serving is 55 pesos, contributing to the overall expenses.

o 3.2.6 Other Regulatory Expenses

REQUIREMENTS PRICE
Business Permit ₱250.00
Barangay Permit ₱70.00
BIR Certificate of Registration ₱500.00
TOTAL ₱820.00

3.3 PRODUCTION PROCESS

 Pre-production:
 Preparing all the ingredients.
 Improving the quality of the product.

 Production:
 Cooking the sweet potato meatballs

1. First, cook the potatoes and then after that mashed them.
2. Mixed together the mashed potato, flour, egg, salt, magic sarap and
pepper.
3. Mixed together the ground pork, carrots, onion, garlic, spring onion, oyster
sauce and pepper.
4. Dust your hands lightly with flour. Spread a spoonful of the sweet potato
dough mix in the palm of your hand. Make an indention in the middle
and stuff it with the meat mixture and cheese. And roll to make it circle.
5. Heat oil in the pan and fry the sweet potato meatballs until its golden
brown.

 Making the sauce

1. Heat the pan and melt the butter.
2. Add flour, nestle cream, water and then mix.
3. Add oyster sauce and pepper and then mix it until you get the right
texture.

 Packaging
 Put the potato cheesy meat balls in a hamburger box and put the sauce
at the top.
 Serving
  Selling potato cheesy meat balls to costumers.

3.4 Product Limitations

Sweet Potato Meatballs may have limited shelf life due to fresh ingredients and lack of
preservatives because the Sweet Potato Meat balls are made with fresh ingredients and
don’t include any preservatives, their shelf life may be limited. Allergen Information,
reheating and storage instructions, and temperature sensitivity should all be prominently
displayed on packaging. Distribution can be restricted, and effective communication and
customer feedback can improve product quality.

3.5 Future Research and Development

Packaging innovation: by using eco-friendly and smart packaging, we can cut down on
waste and support environmental causes while keeping our product fresh and appealing.

Ingredients improvement: exploring new ingredients that boost taste, texture, or nutrition
without compromising quality can make our product even better.

Market adaptation: understanding changing trends and preferences through research

helps adjust our product to match what people want, like changing taste or dietary
needs.

CHAPTER 4: MARKETING PLAN

4.1 MARKETING STRATEGY

o 4.1.1 Market Segmentation

• Demographic

- Age: young adults 18-35 who enjoy convenient and tasty snacks.
Income: middle to upper-middle class individuals with disposable income for
indulgent food purchases.
Family size: Small families or individuals looking for quick and satisfying meal
options.

• Psychographic

- Lifestyle: Busy professionals and students seeking convenient yet satisfying food
options.
Taste Preferences: Food enthusiasts who appreciate savory, cheesy flavors and
enjoy trying new snacks.
Health consciousness: moderately health-conscious consumers who prioritize
taste but also seek moderately nutritious options.

• Geographic

- Discover our delicious snacks, like sweet potato meatballs, perfect for flavor
enthusiasts in Tacloban City near Justice Romualdez Street. Our treats cater to
everyone in the city, not just students, and our shop is conveniently located near
Don Macchiatos and RTR Plaza.

• Behavioral

- Our plan is to attract snack lover by understanding what they like. We know
people want snacks that are easy and tasty, so, we're showing that our sweet
potato meatballs are not just snacks but also great for a quick meal with rice.
These way, we make it easy for people to choose our meatballs again and again.

o 4.1.2 Target Market

Target market - busy residents in the neighborhood looking for quick and affordable
meal options.
Convenience - providing convenient potato cheesy meatball meals that are ready to eat
or easy to heat up catering to customers busy schedules.

Affordability - ensuring that the potato cheesy meatball meals are price competitively,
making them accessible to all local residents, regardless of their budget constraints.

o 4.1.3 Differentiation Strategy

Our sweet potato meatballs distinguish themselves by incorporating sweet potatoes as a

primary ingredient, offering a unique and flavorful twist compared to traditional meatball
it also showcase innovative flavor profiles and seasonings in our sweet potato meatballs,
distinguishing them from traditional meatballs and providing a memorable eating
experience for customers. It is highlight tender and moist texture of our sweet potato
meatballs, achieved through careful preparation techniques and ingredient
combinations, ensuring a satisfying and enjoyable eating experience. We also offer
customization options such as different sizes, shapes, or dipping sauces for our sweet
potato meatballs, allowing customers to personalize their meal experience and catering
to diverse preferences.

o 4.1.4 Positioning Strategy

Our potato cheesy meat balls offers a delicious snack that everyone will enjoy and will
surely come back again and again. Because of the high quality and fresh ingredients, it
is sure to please everyone's taste.

4.2 4Ps OF MARKETING

o 4.2.1 Product Strategy

 4.2.1.1 Branding Strategy

An attractive logo can draw attention to the business, a vibrant colors, playful
illustrations, or elegant designs can all contribute to the visual appeal. A visually
appealing logo can create a positive first impression, easily recognize and
 remember our brand (O-Bites). Also attracting potential costumer to try out Sweet
Potato Meatballs leading to increased brand awareness and recall.

 4.2.1.2 Packaging Strategy

In terms of product’s packaging the business prefer to use hamburger box which
is highly recommended for the benefit of a friendly environment. The hamburger
box has its logo that represents the product’s appearance that will make the
costumer buy. There is also variety in sizes of box depending on how many
pieces the costumer will buy: small and medium.

o 4.2.2 Pricing Strategy

 Selling Price = Cost + Profit

Ingredients
= ₱488.00

Fixed Assets 25%

= ₱21.54

Other Production Cost

= ₱114.00
TOTAL = ₱623.54 25%

Total = ₱623.54 ÷ 150 ( all made sweet potato meat balls ) = ₱4.16
Cost = ₱4.16 (0.25) = ₱1.04
Cost = ₱4.16 + ₱1.04 profit
SP = ₱5.00

o 4.2.3 Place Strategy

I would consider several factors to ensure efficient and satisfactory delivery service.
Here's how I would approach it:

1. Online Ordering System: •Implement an online ordering system on my business

website or mobile app to allow customers to place orders conveniently from their
devices. This system should be user-friendly, intuitive, and capable of accepting orders
with customization options.

2. Packaging and Presentation: •Ensure that food items are packaged securely and
presented attractively to maintain quality and appeal during transit. Use eco-friendly
packaging materials whenever possible to align with sustainability initiatives and
customer preferences.

3.Quality Assurance: •Implement quality control measures to ensure that food items are
prepared fresh, handled safely, and delivered promptly to maintain quality standards and
customer satisfaction.
4. Promotions and Discounts: •Offer promotions, discounts, or loyalty programs for
delivery orders to incentivize customers to choose delivery services over other options.
This can help attract new customers and encourage repeat business. By focusing on
these strategies, I would aim to provide customers with a seamless and enjoyable
delivery experience while maximizing efficiency and profitability for my food business.

o 4.2.3 Promotion Strategy

Our unique selling proposition lies in our ability to create promotional activities that
resonate our brand identity. As a seller, the first thing we can promote our product is to
our relatives and friends to ask some feedbacks, just to know if there is something to
change the taste or the packaging. We also the one who deliver our product to our
customers to avoid costs if we rely on the delivery rider. We also accept meet up only in
the downtown area.

4.3 Marketing Budget

EXPENSES BUDGET
Social Media Advertising ₱100.00
Product sample for free taste ₱500.00
Packaging and Stickers ₱54.00
TOTAL ₱654.00
 CHAPTER 5: MANAGERIAL PLAN

5.1 Managerial Composition

NAME CONTACT EMAIL ADDRESS ADRESS NATIONALIT

NUMBER Y
Rochelle 0991106084 baticarochelle822@gmail.com Brgy. Filipino
C. 0 Pange
Batica Jaro,
Leyte
Jay Ann 0920399578 jayannbeltran@gmail.com Brgy. Filipino
N. 1 Trece
Beltran Marterez
Tacloban
, City
Sharmin 0953318931 sharminecustinar@gmail.com Brgy. Filipino
e 7 Dampiga
Custinar n Sitio
Bugho
Sta. Rita,
Samar
Julianne juliannekayedurana91@gmail.c Brgy. Filipino
om San
Kaye A.
Roque
Durana Tanauan,
Leyte

Sofia 0997145276 sofianicolegravoso823@gmail.c Brgy. 60 Filipino

3 om
Nicole S. Aslum
Gravoso Sagkaha
n,
Tacloban
City
Eloisa 0935274167 eloisaflorentino0@gmail.com Brgy. Filipino
 Marie C. 2 Madao
Florentin Kawayan
o , Biliran
Princes 0966682807 mendozaprinces21@gmail.com Brgy. Filipino
4
A. Caibaan,
Mendoz Tacloban
a City
Mariz G. 0977405793 marizperez0903@gmail.com Brgy. 6A Filipino
Perez 4 Sto. Nino
Extensio
n,
Tacloban
City

5.2 Organizational Structure

5.3 Capitalization
We came up with the capital via contribution, we members contributed 328 each for the
total of 2, 620 of the contribution, we budgeted it for ingredients, we bought and the
equipment we utilized. Except our non-cash asset one of that is the property, Inventory-
goods that a company holds for sale and other equipment. Lastly accounts receivable-
amounts due from customers for goods or services sold.

5.4 Distribution of Profits

Each contributor, including ingredient costs, worker wages, business expenses, and
profit, receives an equal share of the overall profits generated by the meatball business.